What to expect from this presentation? 20 eye-catching facts about social media around the world. >1.000 facts & figures about social media in more than 30 countries. Topics cover main adoption & usage, brand interactions, role of employees in using social media and much more. For questions, feedback and remarks, please contact: Prof. Steven Van Belleghem Managing partner InSites Consulting Steven@InSites.eu Twitter: @steven_insites Studied countries 9027 consumers (age 15+) across 35 countries, representative for the online population within country on gender, age and e-commerce. Data collected on online research panels, field in Q2 2011. Feedback: @Steven_insites Awareness of Facebook is close to 100% More than 1 billion people (>70% of internet population) use social networks. People use more than Facebook. In Europe, people join on average 1,9 social networks. In USA it’s 2,1; Brazil 3,1 and India 3,9. Average Facebook session lasts 37 minutes, Twitter 23 minutes. More than 400 million people use Facebook daily. There is a big Twitter paradox:80% is aware of Twitter, only 16% is using it. Vkontakte is big in Eastern Europe: 55% awareness, 39% penetration. Difficult for new social networks to succeed. 60% does not want any new social networks. 93% is happy with what they have and won’t in- or decrease. EUROPE Low High Low High Intention to Increase Current network penetration N Europe = Min 43 – Max 4968 / F = If member of social network Big social networks will get bigger and small ones will get smaller. 。。。以下略