SECoND STaGE oF THE DEEpENING DESIGN 第二階段擴初、深化設計 CHIEF DESIGNER：RICky WoNG DESIGN MaNaGER：ZIV WaNG THE INTERIoR DESIGN oF DoNGSIHuaN pRojECT BEIjING,TaIHE 泰禾· 北京东四環项目室內設計 TaIHE EaST FouRTH INTERIoR DESIGN pRojECT · BEIjING 泰禾 · 北京東四環室內設計項目 aNalySIS oF GEoGRapHICal ENvIRoNMENT 地理壞境分析 首創天禧 2014 年 4 月 30 加推 4# 均價 14000 元 / 平方米 pRojECT loCaTIoN 項目區位 The proJecT Is locaTed IN BeIJING chaoyaNG dIsTrIcT easT foUrTh rING road No. 58, oceaN INTerNaTIoNal ceNTer B BUIldING, close To The cBd aNd cBd easTWard expaNsIoN area, foUr credIT sTaNdING Near meTro lINe 1, The TraNsporTaTIoN Is coNVeNIeNT. 項目位於北京市朝陽區東四環中路 58 號，遠洋國際中心 B 棟，緊鄰 cBd 與 cBd 東擴區，臨近地鐵 1 號線四惠站，交通便捷。項目周邊有多個成熟的寫字樓和居住區，各項配套成熟。周邊綜合型集中商 業，大型購物超市，教育資源等極其豐富。 駿豪中央公園廣場 2014 年 11 月 15 日加推 1# 均價 160000 元 / 平方米 梵悅 108 2015 年 10 月 15 日 均價 130000 元 / 平方米 項目 區位 TaIHE EaST FouRTH INTERIoR DESIGN pRojECT · BEIjING 泰禾 · 北京東四環室內設計項目 IN THIS pRojECT, THE SuRRouNDING aREa oF BEIjING, THE CuSToMER BaSE FoR THE MaRkET To CoNSIDER THE MaIN oBjECTIvES To MEET SuCH GRoupS lIvING FuNCTIoN. SuCH GRoupS aTTaCH IMpoRTaNCE To REGIoNal loCaTIoN aND THE SuRRouNDING ENvIRoNMENT, BEloNGING To THE CITy'S HIGH-END CuSToMER BaSE. oN THIS BaSIS, To aTTRaCT THE CITy To INvEST CuSToMERS aS IMpoRTaNT CuSToMERS; THE REST oF THE CouNTRy FoR THE ClIENT oN THE EDGE oF THE CaSE. 本專案中，以北京市周邊地域客戶群體為市場主要考慮目標，滿足此類群體居住功能。此類群體重視區域位置及周邊環境，屬於城市高端客户群。在此類基础上，吸引 到的市內投資客戶為重要客戶；全國其餘客戶為本案邊緣客戶。 SuCH EaSTERN REGIoNal CuSToMERS, MaINly FINaNCIal upSTaRT aND CBD ExECuTIvES, THEy RECoGNIzED THE REGIoN, a STRoNG CIRClE oF CoNSCIouSNESS, THE DETaIlS oF lIFE REquIREMENTS aRE HIGH, THE NEED FoR ExCEllENT pRopERTy SERvICES, To REFlECT THE IDENTITy laBEl, SElF oCCupaNCy aND INvESTMENT IS THE MaIN BuyING MoTIvE. 此類東部區域客群，主要以金融新貴和 cBd 的高管為主，他們認可該區域，有很強的圈層意識，對 生活細節要求很高，需要優秀的物業服務，能夠體現身份標簽，自住兼投資是主要購買動機。 SuCH GRoupS aRE NoT Too HIGH DEMaND FoR REGIoNal BuT HavE a STRoNG INvESTMENT WIll, WIllING To pay FoR THE CoRRESpoNDING valuE oF uRBaN RESouRCES, SElF-oCCupIED aND INvESTMENT CuSToMERS, THE pRoDuCT appRECIaTIoN SpaCE, pRoDuCT GRaDE REquIREMENTS aRE HIGHER. 此類群體對地域性沒有過高要求但有較強投資意願，願意為占有的城市資源付出相應價值的自住兼投 資客戶，對產品升值空間、產品檔次要求較高。 FoREIGN BuSINESS CuSToMERS, FREquENT aCCESS To THE CapITal oF BuSINESS TRavElERS, NEED To SET up IN BEIjING aND THE pRoDuCT appRECIaTIoN oF THE SpaCE REquIRED By THE pEoplE. 外地商務型客戶，經常出入首都的商旅人士，需要在京置業並對產品升值空間有所要求的人。 核心客戶 重要客戶 cUsTomer Base locaTIoN - Grade lock 客群定位 - 分級鎖定 邊緣客戶 CuSToMERS To aNalySIS 客群分析 。。。以下略