中文摘要
近年来，随着我国市场经济的不断发展，我国城乡居民的生活水平和消费水平得
到大幅改善，对住所环境和管理服务水平的要求逐渐上升。这些转变都要求物业管理
行业加快转型升级脚步，为业主提供更加完善、专业的服务。骤然爆发的全球新冠疫
情，给我国的经济发展带来巨大压力，同时也给人民的生命安全带来巨大威胁，物业
公司为基层防疫做出了突出贡献，大幅提升了物业行业在业主心中的美誉度。变化多
端的外部环境变化为呼市 RS物业服务有限公司的发展带来了新的机遇和挑战。呼市
RS物业服务有限公司作为 RWJ的全资子公司，在呼和浩特市主要负责三个项目，自
2012年成立以来，收入主要以丽舍项目为主，新业务拓展不畅，公司利润难以实现
良性增长。因此，呼市 RS物业服务有限公司应当明确发展目标，趋利避害，制定适
合自己的竞争战略，进而达到提高市场占有率，实现良性发展的目的。
综合上述背景，结合对竞争战略相关文献的了解和对物业行业相关专业知识的学
习，为后续论文写作工作的开展打下结实的基础。此外，通过对该公司基层员工及部
分领导的实地访谈，从组织结构、经营状况等方面全面了解该公司运营状况，并获取
了必要的财务分析数据，为后续论文写作积累了大量的素材。基于前期充分的准备，
本文全面分析了呼市 RS物业服务有限公司相关的外部宏观环境和物业行业环境，深
入剖析了该公司内部环境。通过 SWOT分析深入了解该公司自身的优势、劣势，以
及外部环境中的机会与威胁。分析得出：该公司具有资金利用效率高，财务风险低等
优势，业务拓展能力差、人才缺失等劣势。面临的外部机会包括：当前国内政治经济
环境趋于利好，居民消费结构升级，对物业服务需求提升。智能化技术不断转型升级，
助力物业行业发展。面临的外部威胁包括：市场鱼龙混杂，行业内竞争激烈。议价能
力较差，人工成本逐年增加。基于以上分析，制定出适合呼市 RS物业服务有限公司
的差异化竞争战略。具体包括实现服务内容的差异化、品牌营销方式的差异化和市场
定位的差异化。最后从企业文化、人力资源、财务保障三个方面，制定出符合公司发
展现状的保障措施，助力公司竞争战略的实施。
对呼市RS物业服务有限公司竞争战略的研究，有助于其明确发展目标，制定出
行之有效的战略实施与保障方案，确保竞争战略可以落到实处。有助于呼市 RS物业
服务有限公司在激烈的竞争中找到自己的优势，进而开拓更多地项目，在激烈的竞争
中占据一席之地。
关键词：物业公司；竞争战略；差异化战略；SWOT分析

ABSTRACT
In recent years, with the continuous development of my country's market
economy, the living standards and consumption levels of urban and rural
residents in my country have been greatly improved, and the requirements for
housing environment and management services have gradually increased.
These changes all require the property management industry to speed up the
pace of transformation and upgrading, and provide owners with more
complete and professional services. The sudden outbreak of the global new
crown epidemic has brought huge pressure to my country's economic
development, and also brought a huge threat to people's life safety. Property
companies have made outstanding contributions to grassroots epidemic
prevention and greatly improved the property industry's reputation in the
hearts of owners Spend. The ever-changing external environment has brought
new opportunities and challenges to the development of Hohhot RS Property
Service Co., Ltd. As a wholly-owned subsidiary of RWJ, Hohhot RS Property
Services Co., Ltd. is mainly responsible for three projects in Hohhot. Since its
establishment in 2012, its income has mainly been mainly from the Lisproject,
and the company's profits are difficult to achieve due to poor new business
development. increase. Therefore, Hohhot RS Property Service Co., Ltd.
should clarify its development goals, seek advantages and avoid
disadvantages, and formulate its own competitive strategy, so as to achieve

the purpose of increasing market share and achieving healthy development.
Based on the above background, combined with the understanding of the
literature related to competitive strategy and the study of the relevant
professional knowledge of the property industry, it will lay a solid foundation
for the follow-up paper writing work. In addition, through on-the-spot
interviews with the company's grass-roots employees and some leaders, the
company has a comprehensive understanding of the company's operating
conditions from the aspects of organizational structure and operating
conditions, and obtained necessary financial analysis data, which has
accumulated a lot of materials for subsequent paper writing. Based on the
sufficient preparation in the early stage, this paper comprehensively analyzes
the external macro environment and property industry environment related to
Hohhot RS Property Service Co., Ltd., and deeply analyzes the company's
internal environment. Gain an in-depth understanding of the company's own
strengths, weaknesses, and opportunities and threats in the external
environment through a SWOT analysis. The analysis shows that the company
has the advantages of high capital utilization efficiency, low financial risk,
poor business development ability, lack of talents and other disadvantages.
The external opportunities it faces include: the current domestic political
and economic environment tends to be favorable, the consumption structure
of residents has been upgraded, and the demand for property services has
increased. The continuous transformation and upgrading of intelligent
。。。以下略