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2022年第15次年度全球购物者研究报告PDF

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更新时间:2022/12/31(发布于浙江)

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15th Annual Global Shopper Study The World Has Changed— Have Retailers? A Decisive Moment in Retail Transformation From evolving consumer behaviors to technology, industry and global trends, a state of perpetual disruption influences shoppers’ new expectations and drives innovation in the retail sector. Overview Human Aspect Retail Shifts Perspectives 1 About the Study Zebra Technologies commissioned a global research study among shoppers, decision-makers and retail associates to analyze the shopper experience, device and technology usage, delivery and fulfillment both in-store and online. The study included 4,200 respondents across 13 countries in North America, Latin America, Europe and Asia-Pacific. All data was collected and tabulated by Azure Knowledge Corporation. Table of Contents Overview The Next Norm: Unified Commerce Market Watch: Retail Transformation by the Numbers Through the Years: Key Events That Shaped the Retail World Connecting With Shoppers 2 3 4 Human Aspect Retail Shifts Perspectives 5 Manned Checkouts Are Checking Out Retail Associates Are Becoming Knowledge Workers How Tech Enhances the Shopper Experience Supply Chain Challenges Persist 6 7 8 9 Disconnected Viewpoints 10 11 12 13 What’s in Store: A Look Ahead Regional Findings Key Takeaways 08 How Tech Enhances the Shopper Experience 05 Connecting With Shoppers 11 What’sA LookinAheadStore: 02 The Next Norm: Unified Commerce The World 。。。以下略