IOC MARKETING REPORT International Olympic Committee BEIJING 2022  IOC Marketing Report Beijing 2022 Contents 3 CONTENTS Forewords 4 10 Together for a Shared Future Olympic Marketing Overview Olympic Broadcasting Olympic Partnerships Fan Engagement 20 24 36 60 70 76 84 Licensing and Merchandising The Olympic Brand Acknowledgements  5 “The Olympic spirit could only shine so brightly during these Games because the Chinese people set the stage in such an excellent and safe way” FOREWORD BY THOMAS BACH Thomas Bach, President, International Olympic Committee F or 16 incredible days, we admired the outstanding performances of the world’s best winter sport This Marketing Report details the many e?orts of our commercial partners to support these Games, and for their incredible commitment we are deeply grateful. Without their backing, the Olympic Winter Games Beijing 2022 simply would not have been possible. athletes during the Olympic Winter Games Beijing 2022. Each and every one of them strived to achieve their personal best, and we were all deeply touched by how they were also wishing and cheering for their competitors to achieve their best as well. Our deepest thanks and gratitude also go to the Organising Committee, the public authorities and all our Chinese partners and friends for making these Games such a huge success. On behalf of the best winter sport athletes of the world, I 。。。以下略