The State of Media & Content Planning A HubSpot 2022 Research Report 1HubSpot Marketing Hub Marketing software for small to enterprise businesses. Marketing software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use platform. The HubSpot Marketing Hub includes features like: ? SEO tools to build authority and outrank competitors ? Social listening and monitoring streams ? Video management and promotion ? Ad tracking + analysis Learn More 2Introduction Content marketing teams have long been providing audiences with the information they’re searching for in order to build trust, climb higher in search results, and bring in leads. And it goes (way) beyond blogs and magazine articles: content and media planning has come to encompass formats of all types, from video and podcasts to long- and short-form articles to downloadable templates and guides, organic and paid media, and press coverage. To get a sense of how they’re approaching media planning in 2022, we surveyed 600+ media planners on their goals, strategies, the tools they use, and how the