首页 > 资料专栏 > 营销 > 营销策划 > 广告策划 > 2022年年中广告预测报告PDF

2022年年中广告预测报告PDF

中广时代
V 实名认证
内容提供者
热门搜索
预测
资料大小:10215KB(压缩后)
文档格式:PDF
资料语言:中文版/英文版/日文版
解压密码:m448
更新时间:2022/11/21(发布于北京)

类型:金牌资料
积分:--
推荐:升级会员

   点此下载 ==>> 点击下载文档


文本描述
2022 Mid-Year Advertising Forecast GLOBAL JUN E 2 02 2JUNE 2022 ? T H I S Y E A R N E X T Y E A R I G L O B A L INTRODUCTION 03 04 GLOBAL ECONOMIC BACKDROP THE IMPACT OF NEW GOVERNMENT POLICIES 09 13 MEDIA CONCENTRATIONS BLURRY MEDIA DEFINITIONS AND DIGITAL EXTENSIONS MEDIA CONCENTRATION CONTENT SPENDING 13 14 16 ADVERTISING 18 22 25 INDUSTRY GROWTH REGIONAL GROWTH TRENDS CONCLUSION APPENDIX 26 26 28 33 38 39 HISTORICAL REVISIONS U.S. FORECAST U.K. FORECAST 2022 BY THE NUMBERS SUMMARY DATA TABLES AUTHORS 42 2JUNE 2022 ? T H I S Y E A R N E X T Y E A R I G L O B A L INTRODUCTION Many sectors are seeing significant growth in advertising revenue, yet there are fears of recession. E-commerce is finding its place in a world where in-person activities are resuming, all while pandemic-related lockdowns in China and supply chain bottlenecks from there and war-torn Ukraine contributed to a drag on growth in the first half of 2022. We now expect growth in ad revenue for pure- play digital platforms of 12% in 2022, slower than the 32% pace observed in 2021. As a major driver of last year’s gains, perhaps it should have been imprudent for anyone to expect e-commerce- r