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2022年澳大利亚视频广告报告PDF

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内容简介
Video Advertising:
State of the Nation
Report
| Wave 2 | May 2022iab australia video council.
the iab thanks the video council for their support of this research
Ash Cooper
Adobe
Georgie Charlish
Adstream
Andrew Dixon
Amobee
Sarah Cooper
Buzzfeed
Nik Weber
ESPN
Dan Sinfield
Facebook
Georgina Fox
Finecast
Chris Oxley
Foxtel
Cally Scivetti
Google
Valentina Lizzi
InMobi
James Young
Magnite
Matthew Wheeler
News
Jordan King
Nine
Cass Gilbert
Pinterest
Tim Purss
Pubmatic
Nick O’Grady
Quantcast
Laura Wall
Samsung Ads
Brett Islaub
SBS
Adam Roberts
SeenThis
Matt Coote
Snap
Peter Maher
Teads
Jocelyn Kowald
The Trade Desk
Dan Connor
TikTok
Hamish McPhee
Twitch
Nicole Cadiz
Twitter
Jonathan Munschi
Twitter
David Haddad Mark Serhan
Alba Marco
Yahoo
Vikki Pearce
Zenith Optimedia
Unruly
Xandr
23executive summary.
? Australian advertisers spent nearly $2.9 billion on digital video advertising
in 2021. Expenditure increased 48% on year prior, a growth rate not seen
since 2016 and similar to the growth rates in UK and US markets last year.
? Short-form video is the most often used format. A significant number of
agencies are experimenting with some of the emerging vid