首页 > 资料专栏 > 营销 > 营销渠道 > 网络营销 > 报告_电子商务对德国经济的影响PDF

报告_电子商务对德国经济的影响PDF

国金sha***
V 实名认证
内容提供者
资料大小:930KB(压缩后)
文档格式:PDF
资料语言:中文版/英文版/日文版
解压密码:m448
更新时间:2022/11/16(发布于上海)
阅读:2
类型:金牌资料
积分:--
推荐:升级会员

   点此下载 ==>> 点击下载文档


文本描述
THE IMPACT OF E-COMMERCE ON THE GERMAN ECONOMY BEVH MARCH 2021 38AUTHORS Helge Sigurd N?ss-Schmidt Bruno Basalisco Neil Gallagher Katrine Poulsgaard Morten May Hansen Hendrik Ehmann Laura VirtanenPREFACE E-commerce is becoming an increasingly important part of the global economy. The recent devel- opments following the Covid-19 crisis has further emphasised the importance of this means of commerce to ensure economic resiliency. To understand the magnitude and economic impact of e-commerce in Germany, Bundesverband E-Commerce und Versandhandel (Bevh) reached out to Copenhagen Economics to initiate a study of which this report summarises the results. Throughout the report, we dive into the concept of e- commerce to understand how it creates value from an economic point of view. Further, we de- scribe the economic footprint of e-commerce on the German economy and provide perspectives on how e-commerce may develop and influence the area of commerce going forward. This report has been published in an English as well as a German version with small discrepancies primarily reflecting language differences and case relevance in an international versus a German co