Q1 2022 Digital Services sector update Qualitative insights into broader Digital Services trends and public and private valuations across the transaction spectrum, and interviews with today’s leaders transforming the sector. Important disclosures appear at the end of this report GP Bullhound Corporate Finance Ltd and GP Bullhound Asset Management Limited are authorised and regulated by the Financial Conduct Authority GP Bullhound Inc is a member of FINRA GP Bullhound Hong Kong Limited is authorised and regulated by the Securities & Futures CommissionTakeaways ? Digital channel proliferation is accelerating the need for rapid, efficient creative production AUTOMATION ? 80% of marketers see content generation in the current environment as a challenge, and three quarters have seen it become more demanding over the past 12 months TECH GIVING AN EDGE TO CREATIVE PRODUCTION ? Automation technology is proving to be a key driver of recent acquisition and investment activity THE VIEW Q1 Digital Services perspectives from GP Bullhound ? AWS, GCP, IBM and Azure are in demand as they provide enterprises with scalable cloud computing HYPERSCALERS CONTINUE TO DRIVE CLOUD DEM