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2022 Consumer Trends: Metaverse & Social Commerce Social Commerce Remains A Strong Area For Growth While Livestreaming And The Metaverse Are Early In Their Adoption Cycles 1FOREWORD Not since arti?cial intelligence have we seen buzzier words in retail than “Metaverse” and “social commerce.” Headlines are giving us whiplash around the Metaverse, some are majorly 1 skeptical with takes that it’s all just hype , while others describe it as the pinnacle of the internet, entertainment, education, and ecommerce. Rumbles around social commerce are at least more consistent, if not just as hyperbolic — many agree this is the fastest growing area of ecommerce , with livestream shopping, in particular, garnering attention from brands looking 2 to up their social presence . 3 We wanted to cut through the noise and ?nd out what kinds of ecommerce experiences consumers themselves are actually ready to embrace. Reporters and retailers see social commerce (speci?cally livestreaming) and the Metaverse as opportunities to reach a limitless number of consumers and provide a new level of socialization and immersive experience previously lacking online. Everyone agrees consumers are
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