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Sentieo Trendbook 72 CONSUMER TRENDS FOR ‘2272 Consumer Trends for ‘22 Following the success of Sentieo’s 39 Post-Pandemic Consumer Trends trendbook, we are pleased to release an expanded consumer trendbook for 2022. Again, we are utilizing “stacked” search data from Sentieo’s alternative data module, along with illustrative recent quotes from industry leaders through Sentieo’s Document Search. Similar to the prior release, we look at both “in” and “out” trends, with a handful of the 2021 trends revisited. We are seeing a resurgence in interest in preventive medicine like mammograms, a continued interest in travel destinations like Tulum, and in aesthetic procedures, like Botox and lip ?llers, as well as a few breakout brands like HOKA, ZYN, Pluto TV, and Oura. Of course, crypto, crypto applications, and cannabis-related products continue to be top of mind for consumers in 2021, from NFTs to altcoins (and the less appropriate equivalent term) to gummies. We see a move up in jewelry categories, protein and protein snacks, and more. The denim cycle has also turned, and bell bottoms are in. 2We are also seeing increasing consumer interest in macroeconomic