文本描述
Digital Advertising Trends 2022 Amazon’s success makes way for more retail media players Amazon continued its rise in 2021, claiming 10.3% of the US digital ad market on its quest to take a larger chunk of ad budget from Google and Facebook. Amazon’s quarterly ad revenue has grown 50% year-over-year to $8 billion, according to the company’s third quarter earnings report, and other commerce players like Target, Walmart, Instacart, Uber and more are understandably taking note. 2022 will be the year of retail media and will introduce a whole new class of players to solidify the channel’s growing dominance in the digital ad industry. Diversify your retail marketplace ad spend with Amazon, Criteo, Citrus Ad, and Instacart all integrated in one view. Convergence of Brand and Performance As the fragmented social media landscape continues to innovate ad formats and shopping experiences, the distance between what has been traditionally thought of as brand spend and performance spend is incredibly compressed. Brands need to understand what is working across publishers and embrace budget ?uidity to quickly shift their spend to the elements of their programs getting the bes