How Americans Watch TV Who is streaming, stacking services, and other insights from the Cord Evolution Study January 2022Introduction Now in its 7 th year, the Cord Evolution Study began tracking the then-emerging phenomenon of “cord cutting." As younger Millennials became heads of household and streaming services expanded their content libraries, the need for cable or satellite - long a fixture in American households - was no longer a given. The trended data reflects this shift: Since 2016, cord cutters are up +208%, while cord loyalists are down -35%. In 2021, the gap between corded and cordless Americans reached its narrowest point ever - only seven percentage points separate the two groups. In this complimentary summary report, you’ll learn how Americans are watching TV today, why many have cut the cord, and some of their attitudes around consuming TV & video content. There’s much more in our comprehensive client report, available to Cord Evolution Study subscribers. Click here to learn how to access the report and the full Cord Evolution Study!2% Regretters Cord Consumer Groups 18% Nevers MRI-Simmons’ Cord Evolution Study identifies 3 primary cord c