The consumer trends to know for 2022In this report 83 At your best 29 More than skin deep 11 Pursuit of purpose 9 Intro 49 May we have your attention please A virtually To the moon 103 imperfect life 67 Click the dots to navigate 4Data sets included in this report GWI USA Launched in July 2020, GWI GWI USA is a deep dive into the habits, behaviors and atti- tudes of 240m internet users across all 50 states. With America changing fast, this ongoing study tracks new and emerging trends not typically covered by market research providers, like ques- tions around cultural identity, race, and ethnicity. GWI Zeitgeist GWI Core Fielded monthly, Zeitgeist zeros in on the stuff that matters. It’s topical, timely, and relevant. The data in Connecting the Dots draws from recontact studies made throughout 2021. Respondents who took part completed GWI Core too. Our flagship survey and the world’s largest study on the digital consumer. It never stops growing. Our data represents over 2.5bn internet users, offers 40k+ data points, and tracks 4k+ brands across 47 markets. GWI Work Our B2B data set gives