Consumer Trends Report Q2 2022 | 1Introduction & Key Takeaways Jungle Scout’s Consumer Trends Report is a quarterly study of 1,000 U.S. consumers that explores how spending behaviors and preferences change over time and in relation to current events. It tracks the types of products consumers are buying, how retail stores and sites are performing and whether spending is increasing or decreasing online, in-store and on Amazon and Walmart in particular. This report focuses on consumer attitudes and behaviors over the second quarter (April through June) of 2022 with some comparison to previous quarters. It explores consumer spending and shopping preferences online and in-store, with key insights into how a sluggish U.S. economy, social media and brand loyalty are shaping retail in 2022. 1 Social media content — and internet advertising — is in?uencing consumer purchases and their overall opinions of brands and products. ? ? ? Nearly half (48%) of consumers read social media comments to learn what’s being said about a brand. 35% have purchased a product after watching a social media brand’s livestream. 42% say being “followed” around the internet by ads is a helpful