建筑企业的核心竞争力的研究在我国尚处于起步阶段。研究建筑企业核心竞 争力，有助于提升我国建筑企业的战略管理水平，实现企业内外资源的优化配 置。山东TY建筑公司在快速发展的同时面临同行严峻挑战和市场激烈竞争，如 何建立企业的竞争优势，实现企业的可持续发展，是该公司急需解决的难题。 本文围绕山东TY建筑公司核心竞争力展开研究，在查阅整理国内外相关文 献的基础上，阐述了企业核心竞争力的内涵与特征，分析了建筑企业与其他行业 企业的异同，基于此，对建筑公司核心竞争力进行界定并分析特特征。采用波特 “五力”模型和SWOT分析法系统分析了山东TY建筑公司核心竞争力的内外环 境，并结合现有研究，提出了建筑企业核心竞争力的指标体系和评价方法。评价 指标体系包含公司文化、品牌效应、市场能力、项目管理能力、人力资源能力、 生产及技术创新能力、财务能力等7个方面共29个指标。结合层次分析法对各 个指标进行赋权，运用模糊综合评价法山东TY建筑公司核心竞争力水平等级做出 评价。以此为基础，提出提升TY建筑公司核心竞争力的应对对策，即：加强企 业文化建设、注重公司人才储备、注重技术创新、提高工程项目管理能力、明确 企业核心竞争力的战略地位等。 本研究对山东TY建筑公司核心竞争力的构建和评价有指导作用，对其他企 业打造企业核心竞争力有一定的借鉴和参考价值。 关键词：建筑公司；核心竞争力；AHP；模糊综合评价方法 研究类型：专题研究 Subject:EvaluationandResearchontheCoreCompetitivenessof ShandongTYConstructionCompany Specialty:MasterofBusinessAdministration Name:HaiboShen(Signature) Instructor:Prof.WenBingzhou(Signature) ABSTRACT Theresearchonthecorecompetitivenessofconstructionenterprisesisstillinits infancyinChina.Studyingthecorecompetitivenessofconstructionenterprisesis helpfultoimprovethestrategicmanagementlevelofChina'sconstructionenterprises andrealizetheoptimizedallocationofinternalandexternalresources.ShandongTY constructionco.,ltd.isfacingseverechallengesfromitspeersandfiercemarket competitionintherapiddevelopment.Howtoestablishitscompetitiveadvantageand realizeitssustainabledevelopmentisaproblemurgentlyneededtobesolvedbythe company. Thisarticle,takingtheresearchofShandongTYconstructioncompanycore competitiveness,infinishingonthebasisofrelatedliteratureathomeandabroad,this paperexpoundstheconnotationandcharacteristicsofenterprisecorecompetitivepower, analyzesthesimilaritiesanddifferencesofconstructionenterprisesandotherindustries, basedonthis,todefineandanalyzethecorecompetitionoftheconstructioncompany's characteristics.Usingtheporter"fiveforces"modelandtheSWOTanalysissystemto analyzetheinternalandexternalenvironmentofthecorecompetitivenessofthe ShandongTYbuilding,andtoincorporatetheexistingresearch,ithasproposedthecore competitivenessoftheconstructionenterpriseandtheevaluationmethod.The evaluationindexsystemcontains29indicatorsin7aspects,includingcompanyculture, brandeffect,marketability,projectmanagementability,humanresourcesability, productionandtechnologicalinnovationability,andfinancialability.Basedonthe analytichierarchyprocess(AHP),theweightsofeachindexaredetermined,andthe levelofcorecompetitivenessofShandongTYconstructioncompanyisevaluatedby thefuzzycomprehensiveevaluationmethod.Basedonthis,thecountermeasuresto improvethecorecompetitivenessofTYconstructioncompanyareputforward,thatis, tostrengthentheenterprisecultureconstruction,payattentiontothetalentreserveof thecompany,payattentiontotechnologicalinnovation,improvetheengineeringproject managementability,andclarifythestrategicpositionoftheenterprisecore competitiveness. Thisstudyhasaguidingroleintheconstructionandevaluationofthecore competitivenessofShandongTYconstructioncompanyandacertainreferencevalue forotherenterprisestobuildthecorecompetitivenessofenterprises. Keywords:Constructioncompanies;Corecompetitiveness;AHP;Fuzzy comprehensiveevaluationmethod Thesis:Projectresearc 目录 I 目录 1绪论..........................................................................................................................................1 1.1研究背景...........................................................................................................................1 1.2研究目的及意义...............................................................................................................2 1.2.1研究目的....................................................................................................................2 1.2.2研究意义....................................................................................................................3 1.3国内外研究现状...............................................................................................................4 1.3.1国外研究现状............................................................................................................4 1.3.2国内研究现状............................................................................................................5 1.3.3研究现状评述............................................................................................................7 1.4研究的主要内容、研究方法与技术路线图...................................................................7 1.4.1研究的主要内容........................................................................................................7 1.4.2主要研究方法............................................................................................................8 1.4.3技术路线图................................................................................................................8 1.5本章小结.........................................................................................................................10 2相关概念及理论基础............................................................................................................11 2.1企业核心竞争力.............................................................................................................11 2.1.1企业核心竞争力概念..............................................................................................11 2.1.2企业核心竞争力特征..............................................................................................11 2.1.3企业核心竞争力作用..............................................................................................12 2.2建筑企业核心竞争力.....................................................................................................13 2.2.1建筑企业核心竞争力定义......................................................................................13 2.2.2建筑企业核心竞争力特征......................................................................................14 2.3建筑企业核心竞争力评价方法.....................................................................................14 2.3.1AHP基本理论.........................................................................................................14 2.3.2模糊综合评价法基本理论......................................................................................15 2.4本章小结.........................................................................................................................15 3山东TY建筑公司内外环境分析.........................................................................................16 3.1山东TY建筑公司简介..................................................................................................16 3.2宏观环境分析.................................................................................................................17 3.2.1经济环境分析..........................................................................................................17 3.2.2社会文化环境分析..................................................................................................19 目录 II 3.2.3科学技术环境分析..................................................................................................20 3.3行业环境分析.................................................................................................................21 3.4内部环境分析.................................................................................................................23 3.4.1公司优势与劣势分析..................