摘要................................................................................................................................I Abstract........................................................................................................................II 目录..........................................................................................................................III 1绪论............................................................................................................................1 1.1研究背景和意义.............................................................................................1 1.2研究文献综述.................................................................................................2 1.3研究思路及方法.............................................................................................1 2Mithlao公司营销基本情况介绍..............................................................................4 2.1基于STP的Mithlao公司营销策略介绍....................................................4 2.2基于4P营销理论的Mithlao公司营销策略介绍.......................................5 3Mithlao公司糖制品老挝市场营销策略效果评价..................................................7 3.1老挝市场调研样本的选择..............................................................................7 3.2样本选择的结构性统计..................................................................................8 3.3数据统计结果分析........................................................................................13 4Mithlao公司糖制品企业外部环境分析................................................................16 4.1市场外部性环境分析...................................................................................16 4.2上下游议价能力分析....................................................................................21 4.3多种类竞争者分析........................................................................................21 5Mithlao公司糖制品企业内部环境分析................................................................23 5.1企业资源分析...............................................................................................23 5.2企业能力分析...............................................................................................24 5.3企业文化分析...............................................................................................25 6Mithlao公司市场营销策略的制定及实施建议....................................................26 6.1制定依据.......................................................................................................26 6.2公司在老挝市场营销战略的实施...............................................................27 7保障措施..................................................................................................................33 7.1人力资源的保障...........................................................................................33 7.2财务资源的保障...........................................................................................33 7.3信息技术的保障...........................................................................................34 IV 7.4企业文化的保障...........................................................................................35 8结论........................................................................................................................39