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MBA毕业论文_村振兴战略背景下济南市乡村旅游可持续发展评价研究PDF

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1 Abstract2 1胃&4 1.1研究背景及意义4 1.1.1研究背景4 1丄2研究意义:6 1.2研宄思路和方法7 1.2.1研究思路7 1.2.2研究方法7 1.3研究内容与技术路线8 1.3.1研究内容8 1.3.2技术路线9 1.4本文的创新之处10 2理论基础及文献综述11 2.1理论基础11 2.2.1可持续旅游发展理论11 2.2.2社区参与理论13 2.2.3旅游扶贫理论14 2.2.4乡村振兴有关理论15 2.2文献综述15 2.2.1国外研宄现状16 2.2.2国内研宄现状20 3基于SWOT分析的济南市乡村旅游发展研究25 3.1济南市乡村旅游优势25 3丄1资源丰富,特色鲜明25 3.1.2区位优越,交通便利30 I 山东大学硕士学位论文 3.1.3经济发达,客源丰富32 3.1.4政府助推乡村旅游提档升级34 3.2济南市乡村旅游劣势35 3.2.1受季节性因素制约35 3.2.2资源集群效应差36 3.2.3缺乏技术支撑和智力支持38 3.2.4开发深度和广度不够39 3.3济南市乡村旅游机遇40 3.1.1政策扶持引导40 3.3.2区划调整的机遇42 3.3.3旅游消费的逆城镇化趋势42 3.3.4共享经济带来新机遇43 3.4济南市乡村旅游挑战43 3.4.1生态建设要求不断提高43 3.4.2乡村原风原貌保护力度不够44 3.4.3区域竞争激烈45 3.4.4游客品位和需求提高45 3.4.5重大疫情影响46 4济南市乡村旅游可持续发展评价指标体系的设计47 4.1济南市乡村旅游可持续发展评价指标体系的框架47 4丄1DSR模型47 4.1.2乡村振兴战略47 4.1.3基于DSR模型及乡村振兴战略的评估模型框架47 4.2评价指标预选49 4.3评价指标筛选与确定50 4.3.1问卷调查50 4.3.2利用因子分析法确定评价指标52 4.3.3评价指标体系的检验59 4.4评价指标权重的确定60 n 山东大学硕士学位论文 4.4.1应用层次分析法确定指标权重的步骤60 4.4.2乡村旅游可持续发展评价指标权重的计算62 4.4.3乡村旅游可持续发展评价指标权重分析66 5济南市乡村旅游可持续发展评价68 5.1模糊综合评价模型的构建.68 5.1.1模糊综合评价原理68 5.1.2乡村旅游可持续发展评价指标评价标准的确定69 5.2济南市乡村旅游可持续发展评价70 5.2.1确定济南市乡村旅游可持续发展评价指标隶属度70 5.2.2济南市乡村旅游可持续发展模糊综合评价72 5.2.3济南市乡村旅游可持续发展评价结果分析74 6结论与建议76 6.1雜76 6.2建议77 6.2.1拉长产业链条,促进融合发展77 6.2.2保护整合资源,定期监测预报78 6.2.3完善设施条件,夯实发展基础78 6.2.4加强人才培育,提升服务质量78 6.2.5挖掘文化内涵,塑造品牌特色79 6.2.6加强社区参与,壮大开发主体79 6.3研宄局限与展望80 82 附录88 m^96 III 山东大学硕士学位论文 Contents ChineseAbstract1 EnglishAbstract2 1Introduction4 1.1BackgroundandSignificance4 1.1.1Background4 1.1.2Significance6 1.2ResearchIdeasandMethods7 1.2.1ResearchIdeas7 1.2.2ResearchMethods7 13ResearchContentsandTechnicgdRoute8 1.3.1ResearchContents8 132TechnicalRoute9 1.4TheInnovationofThisPaper10 2TheoreticalBasisandLiteratureReview11 2.1TheoreticalBasis11 2.2.1SustainableTourismDevelopmentTheory11 2.2.2CommunityParticipationTheory13 2.2.3TourismPovertyAlleviationTheory14 2.2.4TheoryofRuralRevitalization15 2.2LiteratureReview15 2.2.1OverseasResearchStatus16 2.2.2DomesticResearchStatus20 3ResearchontheDevelopmentofRuralTourisminJinanBasedonSWOTAnalysis25 3.1TheAdvantagesofRuralToxrnsminJinan25 3.1.1AbundantResourcesandDistinctiveFeatures25 3.1.2SuperiorLocationandConvenientTransportation30 3.1.3DevelopedEconomyandAbundantTourists.......32 3.1.4TheGovernmentPromotestheUpgradingofRuralTourism34 3.2TheDisadvantagesofRuralToxirisminJinan35 3.2.1RestrictedbySeasonalFactors?????“?35 TV 山东大学硕士学位论文 3.2.2PoorEffectofResourceCluster36 3.2.3LackofTechnicalandIntellectualSupport38 3.2.4DevelopmentDepthandBreadthisInsufficient39 3.3TheOpportunityofRuralTourisminJinan40 3.1.1PolicySupportandGuidance40 3.3.2OpportunitiesforZoningAdjustaient42 3.3.3TheTrendofTourismConsumptionagainstUrbanization42 33.4SharingEconomyBringsNewOpportunities43 3.4TheChallengeofRuralTourisminJinan43 3.4.1EcologicalConstructionRequiresConstantImprovement43 3.4.2RuralWindProtectionisNotEnough44 3.4.3IntenseRegionalCompetition45 3.4.4Tourists'TastesandNeedsHaveImproved45 3.4.5MajorOutbreakImpact46 4DesignaSustainableRuralTourismEvaluationIndexSystem47 4.1TheFrameofSustainableRuralTourismEvaluationIndexSystem47 4.1.1DSRModel47 4.1.2RuralRevitalizationStrategy47 4.1.3EvaluationModelFrameworkBasedontheDSRModelandRural RevitalizationStrategy47 4.2PreselectionofEvaluationIndicators49 4.3SelectionandDeterminationofEvaluationIndicators,50 4.3.1QuestionnaireSurvey50 4.3.2FactorAnalysisWereUtilizedtoSelectIndicatorsatthreelevels..??…52 4.3.3TestofEvaluationIndexSystem59 4.4DeterminationofEvaluationIndexWeight60 4.4.1TheStepsofUsingAHPtoDetermineIndexWeight60 4.4.2CalculatingtheWeightoftheSustainableRuralTourismEvalxoation Index62 4.4.3WeightAnalysisoftheSustainableRuralTourismEvaluationIndex..66 5EvaluationofSustainableDevelopmentofRuralTourisminJinan68 5.1TheConstructionofFuzzyComprehensiveEvaluationModel68 v 山东大学硕士学位论文 5.1.1PrincipleofFuzzyComprehensiveEvaluation68 5.1.2TheDeterminationofEvaluationCriteriaofRuralTourismSustainable Development69 5.2EvaluationofSustainableDevelopmentofRuralTourisminJinan70 5.2.1DeterminingtheMembershipDegreeoftheSustainableRuralTourism EvaluationIndexinJinan70 5.2.2FtizzyComprehensiveEvaluationoftheSustainableRuralTourism EvaluationIndexinJinan7