旅游业作为现代服务业的重要组成部分，在就业、消费和经济发展方面发挥 巨大的推动作用。随着国家对旅游产业的政策支持，加之旅游业具有良好的回报 收益，旅游项目开发和旅游投资数量不断增长。基于此，论文以山东H景区建 设项目为例，对该项目建设情况及投资前景进行分析，旨在分析该项目经济上是 否具有可行性，为投资决策提供依据。 首先，论文梳理了H景区投资建设项目的概况，得出：项目总占地333696.73 平方米，以居住用地、商业设施用地、文化设施用地、娱乐康体用地、绿地广场 用地为主；从文化、旅游和产业方面进行定位，分析了项目空间布局、空间分析、 施工进度等；项目总投资金额为90131.13万元，通过企业自筹、政府支持和招 商引资三种渠道融资。其次，分析了H景区建设项目投资环境，得出：由于工 业区较少，项目选址地的空气质量、地下水状况、环境噪声和生态环境等自然环 境较好，适合项目建设；分析了施工过程和项目运营过程中可能对环境造成的污 染，并提出了相应预防措施；建设项目符合我国的发展规划，符合旅游产业发展 政策，符合行业准入标准，与现有的人文资源切合，项目投资的社会环境良好。 再次，对建设项目实施财务评价，得出：以营业收入及税金、经营成本估算作为 评价的基本指标，估算的营业总收入为34103万元、税金为1875.66万元、年总 经营成本费用为6091.98万元、税后利润为13026.94万元；估算的总投资收益率 为19.27%、资本金净利润率为14.45%、财务内部收益率为14.78%、财务净现值 为7601.461万元、投资回收期为12.08年，以上指标表明该项目具有财务上的可 行性；运用敏感性分析对关键影响因素进行分析，结果表明企业应关注资源风险、 技术风险和投融资风险。 最后，论文从做好项目前期的经济性分析、完善项目施工中的风险管理、加 强项目运营后的经营管理、项目全过程的组织管理方面，提出了山东H景区建 设投资项目实施的保障措施。 关键词：山东H景区建设项目；投资环境分析；财务评价 V Abstract Asanimportantpartofthemodernserviceindustry,tourismplaysanenormous roleinpromotingemployment,consumptionandeconomicdevelopment.Withthe state'spolicysupportforthetourismindustry,coupledwiththetourismindustryhasa goodreturnonbenefits,thetourismprojectdevelopmentandtourisminvestmentin thegrowingnumber.Basedonthis,thethesistakesShandongHscenicarea constructionprojectasanexample,analyzestheconstructionconditionand investmentprospectofthisproject,andanalyzeswhethertheprojectiseconomically viableandprovidesthebasisforinvestmentdecision-making. Firstofall,thethesiscombsthegeneralsituationoftheinvestmentand constructionprojectofscenicspotH,anddrawstheconclusionthattheproject occupiesatotalareaof333696.73squaremeters,withresidential,commercial facilities,culturalfacilities,recreationalandsportsland,Tourismandindustry.The projectspacelayout,spatialanalysisandconstructionprogressareanalyzed.The projectconstructionhasuniquenaturalresourcesandrichhumanresources,andhasa goodlocationandpolicyadvantages.Thetotalinvestmentoftheprojectis 901,313,300yuan,Throughcorporateself-financing,governmentsupportand investmentthreechannelsoffinancing.Secondly,thispaperanalyzestheinvestment environmentofHscenicspotconstructionproject,andconcludesthatthenatural environmentsuchastheairquality,groundwatercondition,environmentalnoiseand ecologicalenvironmentoftheprojectsiteisgoodfortheprojectconstructiondueto lessindustrialarea;Andpossiblepollutiontotheenvironmentduringtheoperationof theproject,andputforwardcorrespondingpreventivemeasures.Construction projectsareinlinewithChina'sdevelopmentplan,inlinewiththedevelopment policyofthetourismindustry,meettheindustryaccessstandards,andthesocial environmentoftheprojectinvestmentisgood.Third,thefinancialevaluationof constructionprojects,draw:theoperatingincomeandtaxes,operatingcostestimates asthebasicindicatorsofevaluation,estimatedtotalrevenueof341,030,000yuan, taxes18,756,600yuan,thetotalannualoperatingcostsof6091.98Theprofitaftertax is130.2944millionyuan;theestimatedtotalinvestmentreturnrateis19.27%;thenet profitrateofcapitalfundis14.45%;thefinancialinternalrateofreturnis14.78%;the financialnetpresentvalueis76.01461millionyuan;theinvestmentpaybackperiod For12.08years,theaboveindicatorsshowthattheprojectisfinanciallyviable;using sensitivityanalysistoanalyzethekeyinfluencingfactors,theresultsshowthat VI enterprisesshouldpayattentiontoresourcerisks,technicalrisksandinvestmentand financingrisks. Finally,thepaperputsforwardthesafeguardmeasuresfortheimplementationof investmentprojectsintheconstructionofShandongHscenicspotfromtheaspectsof economicanalysisinthepre-projectperiod,perfectingtheriskmanagementinproject construction,strengtheningtheoperationandmanagementaftertheprojectoperation andorganizationmanagementofwholeprocess. KeyWords:ShandongHScenicAreaConstructionProject;Investment EnvironmentAnalysis;FinancialEvaluation VII 目录 第1章引言................................................................................................................1 1.1研究背景及意义...............................................................................................1 1.1.1研究背景.......................................................................................................1 1.1.2研究意义.......................................................................................................2 1.2国内外研究进展...............................................................................................2 1.2.1国外研究进展...............................................................................................2 1.2.2国内研究进展...............................................................................................3 1.3研究方法...........................................................................................................6 1.4研究思路及研究内容.........................................................................................7 1.4.1研究思路.......................................................................................................7 1.4.2研究内容.......................................................................................................7 第2章山东H景区建设项目概况..............................................................................9 2.1项目建设规模及建设内容...............................................................................9 2.2项目建设规划方案设计.................................................................................10 2.2.1项目定位.....................................................................................................10 2.2.2空间布局.....................................................................................................11 2.2.3施工进度.....................................................................................................13 2.3项目投资估算与资金筹措.............................................................................14 2.3.1投资估算......................................................................................................14 2.3.2资金筹措......................................................................................................16 第3章山东H景区建设项目投资环境分析..........................................................17 3.1建设项目投资的自然环境分析.....................................................................17 3.1.1建设项目选址环境状况.............................................................................17 3.1.2建设项目对环境的影响.............................................................................18 3.2建设项目投资的社会环境分析.....................................................................19 3.2.1发展规划分析.............................................................................................19 3.2.2产业政策分析.............................................................................................21 3.2.3行业准入分析.............................................................................................22 3.2.4市场前景分析.............................................................................................23 3.2.5人文资源分析.............................................................................................24 第4章山东H景区建设投资项目财务评价..........................................................25 4.1财务评价的依据及基础数