I 摘要 近几年金融领域的改革营造了一个良好的环境，金融控股公司的发展也越 来越受到外界的关注。对于一些发达国家而言，金融控股公司已经有了一个较为 成熟的发展历程，相应的监管和立法都形成了比较完善的系统，但对我国而言， 金融控股集团发展时间较短，并且我国金融控股公司最先以实践为主，然后再通 过实践经验及发展中存在的问题制定相应政策。在当前监管政策相对缺乏，还未 形成系统监管体系的情况下，作为即将成立金控集团的企业及地方政府相关部 门，对金融控股公司的发展规划、战略定位存在一定程度上的疑问，同时，在近 年来发达地区纷纷成立省、市级金控平台的背景下，大多数金控集团成立的动机 不纯，未能有效为地方金融稳定贡献力量，反而出现了一些风险事件。 本文以Y金控公司为研究对象，旨在寻找在复杂多变的经济环境下，符合 地方金融控股集团的发展战略。通过运用PEST分析法、波特五力模型对其外部 环境、行业环境进行详细的分析，再对内部环境及即将实现并购的几个金融牌照 进行了分析。本文通过SWOT矩阵具体分析了Y金控公司备的优势及可利用的 资源，同时揭露了自身劣势及面临的威胁，以此作为战略制定的基础。之后通过 运用IFE、EFE矩阵对影响公司的因素进行了量化评分，运用QSPM分析矩阵对 四大备选战略进行了量化评价，最后形成Y金控公司的发展战略。 根据上述发展战略制定为基础，拟定了Y金控公司的战略定位、管控模式、 发展规划、业务规划及战略目标，最后针对主要业务板块进行了战略细化方案。 为确保战略的有效实施，结合目前Y金控公司的实际情况，提出了“建立两大 基础工程”、“实现三大体系建设”的保障措施。 关键词：金融控股公司；发展战略；战略实施；保障措施 Abstract II Abstract In recent years, the reform in the financial field has created a good environment, and the development of financial holding companies has attracted more and more attention from the outside world. For some developed countries, financial holding companies have a more mature development process, the corresponding supervision and legislation have formed a relatively perfect system, but for China, the development time of financial holding groups is relatively short, and China's financial holding companies first focus on practice, and then formulate corresponding policies through practical experience and problems in development. In the current situation of relatively lack of regulatory policies and the formation of a systematic regulatory system, as enterprises and local government departments that are about to set up financial holding groups, there are some doubts about the development planning and strategic positioning of financial holding companies. At the same time, under the background of the establishment of provincial and municipal financial holding platforms in developed regions in recent years, most financial holding groups have been established Because of the impure motive, it failed to effectively contribute to local financial stability, but some risk events appeared. This paper takes y financial holding company as the research object, aiming to find out the development strategy of local financial holding group in the complex and changeable economic environment. By using PEST analysis and Porter's five forces model, this paper analyzes the external environment and industry environment in detail, and then analyzes the internal environment and several financial licenses to be acquired. This paper analyzes the advantages and available resources of Y financial holding company through SWOT matrix, and reveals its own disadvantages and threats, which is the basis of strategy formulation. After that, the paper uses IFE and EFE matrix to quantitatively score the factors affecting the company, and uses QSPM analysis matrix to quantitatively evaluate the four alternative strategies, and finally forms the development strategy of Y financial holding company. Based on the above development strategy, the strategic positioning, management and control mode, development planning, business planning and strategic objectives of Y financial holding company are drawn up. Finally, the strategic refinement scheme is carried out for the main business sectors. In order to ensure the effective Abstract III implementation of the strategy, combined with the actual situation of Y financial holding company, this paper puts forward the safeguard measures of "establishing two basic projects" and "realizing three value creation". Key words: Financial holding company; development strategy; strategy implementation; safeguard measures 目 录 1 目 录 第一章 绪论 ............................................................................................. 1 第一节 研究背景、目的和意义 ............................................................................ 1 一、选题背景 ........................................................................................................................ 1 二、研究目的 ........................................................................................................................ 1 三、研究意义 ........................................................................................................................ 2 第二节 国内外相关研究综述 ................................................................................ 3 一、企业战略相关研究综述 ................................................................................................ 3 二、金融控股战略相关研究综述 ........................................................................................ 3 三、文献述评 ........................................................................................................................ 5 第三节 研究内容及研究方法 .................................................................................. 5 一、研究内容 ........................................................................................................................ 5 二、研究方法 ........................................................................................................................ 6 第二章 金融控股公司发展战略相关理论研究 ..................................... 8 第一节 境内外对金融控股公司的界定 .................................................................. 8 一、境外对金融控股公司的界定 ........................................................................................ 8 二、国外金融控股模式分析 ................................................................................................ 9 三、我国对金融控股公司的界定 ...................................................................................... 10 第二节 企业战略的相关理论 ................................................................................ 15 一、发展战略理论 .............................................................................................................. 15 二、战略分析工具 .............................................................................................................. 16 第三章Y金控公司外部环境分析 ........................................................ 17 第一节 Y金控公司的基本情况 .......................................................................... 17 第二节 PEST宏观环境分析 ................................................................................ 18 一、政治环境 ...................................................................................................................... 18 二、经济环境 ...................................................................................................................... 21 三、社会文化环境 .............................................................................................................. 24 四、科技因素 ...................................................................................................................... 27 第三节 波特五力模型行业分析 ............................................................................ 29 一、行业内部现有竞争者 .................................................................................................. 30 二、潜在进入者的威胁 ...................................................................................................... 33 三、替代产品的威胁 ....................................................