目前，国家正在大力推动智慧城市的建设。智慧社区作为构成智 慧城市的重要支撑点，其建设发展水平的高低是极其关键的。当前智 慧社区行业还处于初级阶段，许多行业企业正在探索业务发展模式。 L公司作为一家以小区和建筑智能化工程为主营业务的企业，智慧社 区建设的兴起对L公司而言是一个重要的机遇。本文利用PEST工具 和五力模型对L公司的外部环境进行了详细的分析，梳理出了有利于 公司发展的外部机遇和存在的威胁，并建立了外部关键因素评价矩阵； 同时，根据行业竞争要素，对L公司的内部资源和能力进行分析，梳 理出公司的优势和劣势，并建立了内部关键因素评价矩阵。在此基础 上，通过SWOT分析，推导出L公司的备选战略集合。利用定量化 战略计划矩阵（QSPM）对备选战略进行量化评分，根据评分排序结 果，做出最终的战略决策：（1）战略转型，公司重心由原先的建筑智 能化工程转移到智慧社区生态链上；（2）精简建筑智能化工程业务， 留下高利润的优质业务为智慧社区生态链业务输血。在战略实施方面， 基于上述两个战略实施过程所需要的关键性资源、能力和面临的风险， 制定了智慧社区生态链中的智慧物业、社区物联网、生活服务平台和 公安综合管控平台四大业务的落地实施策略。通过组织架构优化、专 业人才的培养储备、政企合作的强化、客户需求的满足和建设试点示 范项目来达到战略实施保障。 关键词：智慧社区，发展战略，定量化战略计划矩阵，战略实施 THE RESEARCH ON L COMPANY’S STRATEGIC OF SMART COMMUNITY ECOLOGICAL CHAIN ABSTRACT At present, China is vigorously promoting the construction of smart cities. As an important support point for the smart city, the smart community is extremely critical in its level of construction and development. The current smart community industry is still in its infancy, and many industry companies are exploring business development models. As a company with a community and building intelligent engineering as its main business, smart community construction is an important opportunity for L Company. In this paper, the PEST tool and the five-force model are used to analyze the external environment of L company in detail, and the external opportunities and threats that are beneficial to the company's development are sorted out, and the external key factor evaluation matrix is also established. At the same time, according to the industry competition elements, the internal resources and capabilities of L Company are analyzed, the strengths and weaknesses of the company are sorted out, and an internal key factor evaluation matrix is also established. On these basis, the alternative strategy set is derived through SWOT analysis. The quantitative strategy planning matrix (QSPM) is used to quantitatively score the alternative strategies, and the final strategic decision is made according to the ranking results: (1) Strategic transformation, the company's focus shifts from the original building intelligent engineering to the intelligent community ecological chain. (2) Streamlining the building intelligent engineering business, leaving high-profit quality business for the blood transfusion to the smart community ecological chain business. In terms of strategy implementation, based on the key resources, capabilities and risks required by the above two strategic implementation processes, the smart property, community Internet of Things, life service platform and public security comprehensive management and control platform in the smart community ecological chain were established. The implementation strategy of the business. Strategic control is achieved through organizational structure optimization, training of professional talents, strengthening of government-enterprise cooperation, satisfaction of customer needs, and flexible matching of promotion work. KEY WORDS: Smart community, Development strategy, Quantitative strategic planning matrix, Strategy implementation 目 录 第1章 绪论 .................................................................................................................................... 1 1.1 研究背景及意义 ............................................................................................................... 1 1.1.1研究背景 ................................................................................................................. 1 1.1.2研究意义 ................................................................................................................. 2 1.2 国内外研究现状 ............................................................................................................... 2 1.2.1国外研究现状 ......................................................................................................... 2 1.2.2 国内研究现状 ........................................................................................................ 3 1.3 本文的研究方法 ............................................................................................................... 3 1.3.1本文的研究方法 ..................................................................................................... 3 1.3.2研究工具 ................................................................................................................. 4 1.4 本文的研究内容与框架 ................................................................................................... 4 1.4.1本文的研究内容 ..................................................................................................... 4 1.4.2本文的研究框架 ..................................................................................................... 5 第2章 公司外部环境分析 ............................................................................................................ 6 2.1 PEST宏观环境分析 .......................................................................................................... 6 2.1.1政治因素 ................................................................................................................. 6 2.1.2经济因素 ................................................................................................................. 7 2.1.3社会因素 ................................................................................................................. 8 2.1.4技术因素 ............................................................................................................... 10 2.2行业环境分析 .................................................................................................................. 10 2.2.1行业现状 ............................................................................................................... 10 2.2.2行业发展趋势 ....................................................................................................... 11 2.3 竞争环境分析 ................................................................................................................. 12 2.3.1新进入者威胁 ....................................................................................................... 12 2.3.2买方议价能力 ....................................................................................................... 13 2.3.3卖方议价能力 ....................................................................................................... 13 2.3.4替代品威胁 ........................................................................................................... 14 2.3.5现有企业间竞争 ................................................................................................... 14 2.4外部关键因素评价矩阵 .................................................................................................. 15 2.5 本章小结 ......................................................................................................................... 17 第3章 公司内部环境分析 .......................................................................................................... 18 3.1 企业介绍 ......................................................................................................................... 18 3.2 L公司的组织架构 ........................................................................................................ 18 3.3.1资产规模与资产状况 .....................