I 目录 1绪论....................................................................................................................1 1.1研究背景与意义·································································1 1.1.1研究背景.......................................................................................1 1.1.2研究意义.......................................................................................2 1.2国内外研究综述·································································2 1.2.1国外研究综述...............................................................................2 1.2.2国内研究综述...............................................................................3 1.2.3研究现状述评...............................................................................4 1.3研究内容、研究方法和技术路线图·········································4 1.3.1研究内容.......................................................................................4 1.3.2研究方法.......................................................................................5 1.3.3技术路线图...................................................................................6 2相关理论概述....................................................................................................7 2.1地方政府融资平台······························································7 2.1.1平台的概念...................................................................................7 2.1.2平台的功能...................................................................................7 2.1.3平台的作用...................................................................................7 2.2企业战略管理····································································8 2.2.1企业战略管理的定义...................................................................8 2.2.2企业战略管理的特征...................................................................8 2.2.3企业战略管理过程.......................................................................9 2.3战略分析方法····································································9 2.3.1PEST分析模型..............................................................................9 2.3.2SWOT分析模型..........................................................................10 2.4本章小结·········································································10 3D投资公司内外部环境分析...........................................................................11 3.1D投资公司简介································································11 3.1.1历史沿革.....................................................................................11 3.1.2主要职能.....................................................................................12 3.1.3D投资公司组织结构和人员情况.............................................12 3.1.4D投资公司运营状况.................................................................13 目录 II 3.2D投资公司财务状况··························································14 3.2.1资产结构及变动分析.................................................................14 3.2.2负债结构及变动分析.................................................................19 3.2.3现金流量分析.............................................................................22 3.2.4偿债能力分析.............................................................................22 3.2.5盈利能力分析.............................................................................23 3.3宏观环境分析··································································24 3.3.1政治因素分析.............................................................................24 3.3.2经济因素分析.............................................................................25 3.3.3社会因素分析.............................................................................25 3.3.4技术因素分析.............................................................................26 3.4行业环境分析··································································26 3.4.1基础设施建设行业.....................................................................26 3.4.2房地产开发行业.........................................................................26 3.4.3体育行业.....................................................................................28 3.4.4教育行业.....................................................................................28 3.5本章小结·········································································28 4D投资公司SWOT分析及战略选择................................................................30 4.1D投资公司SWOT分析·······················································30 4.1.1具备的优势.................................................................................30 4.1.2存在的劣势.................................................................................31 4.1.3发展的机遇.................................................................................32 4.1.4面临的威胁.................................................................................33 4.2SWOT战略矩阵分析··························································34 4.2.1D投资公司SO战略...................................................................35 4.2.2D投资公司WO战略.................................................................35 4.2.3D投资公司ST战略....................................................................36 4.2.4D投资公司WT战略..................................................................36 4.3D投资公司备选战略的定量评价···········································36 4.3.1QSPM的分析框架......................................................................36 4.3.2基于QSPM的D投资公司战略评价........................................38 4.4本章小结·········································································39 5D投资公司战略定位及发展路径...................................................................40 5.1D投资公司战略定位与战略目标···········································40 目录 III 5.1.1D投资公司的使命、愿景及战略定位.....................................40 5.1.2D投资公司的发展战略目标.....................................................41 5.1.3D投资公司的发展战略产业细分.............................................42 5.2D投资公司发展战略的实施内容···········································43 5.2.1“大开发”业务..........................................................................43 5.2.2“大体育”业务..........................................................................44 5.2.3“大物业”业务..........................................................................45 5.2.4“大教育”业务..........................................................................45 5.3D投资公司发展战略的实施路径和实施策略···························46 5.3.1“大开发”的实施路径和实施策略...........