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MBA毕业论文_带一路_背景下老挝旅游市场发展战略研究PDF

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旅游市场是老挝国内的第二大产业,对于老挝提升经济实力具有重大意义。 同时老挝作为中南半岛的内陆国家,拥有非常丰富的旅游资源,当地原始的自然 风景和佛文化留下的历史遗迹每年都吸引了无数游客前来游览,同时老挝当地仍 然有许多有待开发的自然景区,老挝旅游市场具有巨大的发展空间。作为老挝邻 国的中国,与老挝之间的旅游文化交流较为频繁,并且老挝入境游客中有大部分 是来自中国的游客,因此中国与老挝之间的旅游政策变化将对老挝旅游市场产生 一定的影响。在2015年中国政府提出了“一带一路”政策,这一政策对加深中 国老挝两国的交流与合作具有一定的推动作用。同时“一带一路”政策中也包括 针对旅游市场的变化,在“一带一路”政策施行的期间对老挝旅游市场将会产生 一定的影响,老挝政府必须重视“一带一路”政策所带来的影响,并且要及时把 握“一带一路”政策,在正确的实际确立自己的旅游品牌形象,从而在国际市场 立足。本次研究主要对“一带一路”政策对老挝旅游发展的影响进行探究和剖析, 首先利用利用SWOT分析法对老挝旅游业在“一带一路”政策下所面临的机遇和 挑战进行了分析,同时也分析了“一带一路”政策对老挝旅游业的影响途径和机 理,主要围绕交通、游客消费和国际投资方面进行研究。同时本次研究也提出了 老挝借助“一带一路”政策推动旅游发展的措施,具体从政府宏观方面、旅游市 场方面和旅游企业三方面提出了具体的应对措施,希望通过以上措施帮助老挝更 好的借助“一带一路”政策实现旅游发展,增强自身旅游市场的竞争实力。 关键词:中国“一带一路”战略,老挝旅游市场发展,关系研究 II Abstract Tourism industry is the second largest industry in Laos, which is of great significance for Laos to enhance its economic strength. At the same time, Laos, as an inland country of Indochina Peninsula, has very rich tourism resources. The original natural scenery and historical sites left by Buddhist culture attract numerous tourists to visit every year. At the same time, there are still many natural scenic spots to be developed in Laos. Laos tourism industry has a huge development space. As a neighboring country of Laos, China and Laos have frequent tourism and cultural exchanges, and most of Laos' inbound tourists are tourists from China. Therefore, the changes of tourism policies between China and Laos will have a certain impact on Laos' tourism industry. The Lao government must attach importance to the influence brought by the policy of the belt and the whole country, and grasp the policy opportunities of the belt and strip in time, establish its own tourism brand image in the right way. One belt, one road policy, one belt, one road policy, one belt, one road policy, and the other, the main factors affecting the tourism development in Laos. The first is to analyze the opportunities and challenges faced by Laos Tourism under the belt and road policy. The influence of the whole area on Laos Tourism industry is also analyzed. The main factors are the traffic, tourist consumption and international investment. SWOT Research. Meanwhile, one belt, one road policy, one belt, one road policy, was also proposed to promote tourism development in Laos. Specific measures were put forward from three aspects: the government's macro aspects, tourism industry and tourism enterprises. Through these measures, Laos would be better able to use the belt and road policy to achieve tourism development and enhance the competitiveness of its tourism industry.. Key words:China's "Belt and Road" Strategy, Laos Tourism Industry Development, Relationship Study III 目 录 摘要............................................................................................................................... I Abstract ......................................................................................................................... II 目 录............................................................................................................................ III 1 绪论............................................................................................................................ 1 1.1 选题背景和意义................................................................................................... 1 1.2研究思路与方法.................................................................................................... 2 1.3相关研究综述........................................................................................................ 4 1.3.1欧美学者研究现状......................................................................................... 4 1.3.2中国学者研究现状......................................................................................... 5 1.3.3相关研究述评................................................................................................. 5 2 相关概念及理论概述................................................................................................ 6 2.1相关概念................................................................................................................ 6 2.1.1“一带一路”的概念...................................................................................... 6 2.1.2发展战略的概念............................................................................................. 7 2.2相关理论基础........................................................................................................ 7 2.2.1发展战略定位理论......................................................................................... 7 2.2.2产业发展阶段理论......................................................................................... 8 2.2.3产业竞争理论................................................................................................. 8 3老挝旅游市场的发展现状分析................................................................................. 9 3.1 老挝旅游市场的现状........................................................................................... 9 3.1.1旅游政策情况................................................................................................. 9 3.1.2 旅游市场规模情况...................................................................................... 10 3.1.3 游客来源情况.............................................................................................. 11 IV 3.2老挝旅游市场纵向对比分析.............................................................................. 12 3.2.1旅游市场规模对比分析............................................................................... 12 3.2.2旅游市场投资规模动态对比分析............................................................... 12 3.2.3旅游市场动态景点规模对比分析............................................................... 13 3.2.4旅游市场动态企业数量对比分析............................................................... 14 3.2.5旅游市场动态从业人员规模对比分析....................................................... 15 3.2.6旅游市场GDP占比动态对比分析............................................................. 17 4 “一带一路”背景下老挝旅游市场发展战略选择.............................................. 19 4.1老挝旅游市场的SWOT分析 ............................................................................ 19 4.1.1优势分析....................................................................................................... 19 4.1.2劣势分析....................................................................................................... 19 4.1.3机遇分析....................................................................................................... 20 4.1.4挑战分析....................................................................................................... 21 4.2老挝旅游市场发展战略的目标定位.................................................................. 22 4.2.1主动引进境外投资....................................................................................... 22 4.2.2加大基础设施建设....................................................................................... 22 4.2.3吸引中国游客及其消费............................................................................... 23 4.3老挝旅游市场发展战略的选择途径.................................................