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MBA硕士毕业论文_俄合资企业跨文化管理研究_斯接潘

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近些年俄罗斯和中国之间的能源产业合作发展势头非常好,中国的中石油公 司和俄罗斯的东方能源公司共同投资成立了东方能源合资公司。东方能源公司作 为一家俄中共同投资建设的能源生产类型的合资企业,在企业成立的初期阶段遭 受了严重的跨文化冲突带来的经营和管理困难,俄中两国的管理人员和普通员工 都受到了文化差异带来的工作上的烦恼,在工作冲爆发一些冲突和矛盾,合资企 业遭遇文化冲突而造成经营和管理困难时很多合资企业都会遇到的问题。 本文选择俄罗斯和中国的合资企业中的跨文化人力资源管理模式作为研究 主题,希望研究成果能够给俄罗斯和中国的合资企业提高人力资源管理效率提供 一定的参考和借鉴。本文将会对合资企业所遭遇的跨文化运营困境展开研究,从 俄罗斯和中国的合资企业的角度出发,对俄中合资企业中存在的文化差异、文化 冲突以及跨文化管理等展开研究。 在研究中主要通过文献研究法、调查问卷法以及案例分析法进行研究。笔在 霍夫斯坦德文化维度理论的基础下,结合以往学者的研究,编撰了调查问卷并在 东方能源公司内部进行了发放,进一步对于企业内部两国员工的文化差异进行对 比,与文中的定性分析互为补充。在对问卷进行发放并回收,筛选有效问卷之后, 统计了相关的数据,并结束 SPSS 分析进行进一步回归分析,得到关于东方能源 公司跨文化管理的相关信息。 第一章,本研究主要是在中俄两国经贸合作不断加强的背景下,从企业管理 的角度对于中俄合资企业的跨文化进行案例分析。论文主要包括以下几个部分: 首先,阐述本文研究的背景以及意义,介绍研究方法和研究内容。相关的理论以 及文献综述;其次,对于本文研究中相关的定义以及几轮基础做了界定和介绍, 最后对于本文研究选题相关的研究进行综述。第三,基于霍夫斯坦德理论对于中 国与俄罗斯的文化差异进行对比分析;主要从五个维度进行对比,并结合中俄文 化差异对企业管理的影响进行了分析。第四,对中俄能源合资企业—东方能源有 限公司的跨文化管理进行研究,在介绍了企业基本情况的基础上,进一步通过调 查问卷分析了解两国员工的文化差异,通过 SPSS 分析得出相关的结论。最后,II 基于理论与调查案结果对东方能源公司的跨文化管理进行进一步的模式构建以 及建议实施。主要是本着尊重、包容、融合的原则构建企业跨文化合作的模式, 并提出了具体的实施措施。 本文选取东方能源公司作为中俄合资企业的代表进行跨文化管理相关案例 研究,不仅对于东方能源公司的人力资源管理水平的提供有一定的促进作用。而 且随着中俄在能源以及其他的领域合作的不断扩大的趋势下,合资企业的跨文化 管理问题将会越来越受到重视。对东方能源公司的跨文化管理问题进行研究有助 于为其他的同类公司在这一类问题的处理上提供借鉴和参考。 关键词:中国;俄罗斯;合资企业;跨文化管理III Abstract In recent years, the energy industry cooperation between Russia and China has developed very well. China National Petroleum Corporation and Russia ’s Eastern Energy Corporation jointly invested in the establishment of Eastern Energy Joint Venture. As a joint venture of energy production type jointly invested and constructed by Russia and China, Dongfang Energy Corporation suffered from severe cross-cultural conflicts in operation and management difficulties in the initial stage of the establishment of the enterprise. Both the managers and ordinary employees of Russia and China I was troubled by work caused by cultural differences, and some conflicts and contradictions broke out in the work. When the joint ventures encountered cultural conflicts and caused operational and management difficulties, many joint ventures encountered problems. This article selects the cross-cultural human team member management model in the joint venture between Russia and China as the research theme, hoping that the research results can provide a certain reference and reference for the joint venture between Russia and China to improve the efficiency of human resource management. This article will study the cross-cultural operational difficulties encountered by the joint venture. From the perspective of the joint venture between Russia and China, we will study the cultural differences, cultural conflicts, and cross-cultural management in the Russian-Chinese joint venture. In the research, the research is mainly carried out through the literature research method, the questionnaire method and the case analysis method. Based on the theory of Hofsteinde's cultural dimension and the research of previous scholars, the pen compiles a questionnaire and distributes it within Dongfang Energy Company. It further compares the cultural differences between the employees of the two countries in the enterprise and confirms it with The analysis complements each other. After the questionnaire was distributed and recovered, and the effective questionnaire wasIV screened, the relevant data was counted, and the SPSS analysis was ended for further regression analysis to obtain relevant information about the cross-cultural management of Dongfang Energy Corporation. In the first chapter, this research is mainly on the background of the continuous strengthening of Sino-Russian economic and trade cooperation, and a case study of cross-cultural Sino-Russian joint ventures from the perspective of enterprise management. The thesis mainly includes the following parts: First, the background and significance of the research in this article are explained, and the research methods and contents are introduced. Relevant theories and literature review; secondly, the relevant definitions in this research and several rounds of foundations are defined and introduced, and finally the research related to the research topic of this paper is reviewed. Third, based on Hofstein's theory, a comparative analysis of the cultural differences between China and Russia is conducted; the comparison is mainly from five dimensions, and the impact of Sino-Russian cultural differences on enterprise management is analyzed. Fourth, research on the cross-cultural management of Sino-Russian energy joint venture, Dongfang Energy Co., Ltd., on the basis of introducing the basic situation of the enterprise, further understand the cultural differences between the employees of the two countries through a questionnaire analysis, and get relevant through SPSS analysis Conclusion. Finally, based on the results of the theory and the investigation case, further model construction and implementation of the cross-cultural management of Dongfang Energy Corporation were carried out. It is mainly based on the principles of respect, tolerance and integration to build an enterprise cross-cultural cooperation model, and put forward specific implementation measures. This paper selects Dongfang Energy as the representative of a Sino-Russian joint venture to conduct cross-cultural management related case studies, which not only has a certain role in promoting the level of human resources management of Dongfang Energy. Moreover, with the continuous expansion of Sino-Russian cooperation in energy and other fields, the issue of cross-cultural management of joint ventures willV become increasingly important. Studying the cross-cultural management issues of Dongfang Energy Company will help to provide reference and reference for other similar companies to deal with this kind of problems.s. Keywords: China; Russia; joint ventures; cross-cultural managementVI 目 录 1. 绪论...........1 1.1 研究背景..........................1 1.2 研究意义.........................2 1.3 研究方法..........................2 1.4 研究内容.........................3 2. 理论基础及相关文献综述......5 2.1 概念界定..........................5 2.1.1 文化的定义...........5 2.1.2 企业文化...............5 2.2 跨文化管理理论..............6 2.3 相关文献综述..................8 3. 中俄文化差异分析及对企业管理的影响...........10 3.1 基于霍夫斯坦德文化模型分析中俄文化差异..........................10 3.1.1 权力距离.............10 3.1.2 个人主义-集体主义维度..................11 3.1.3 阳刚性与阴柔性.13 3.1.4 不确定性规避因素............................13 3.1.5 长期导向与短期导向因素................14 3.2 中俄企业文化差异.......15 3.3 中俄文化差异产生的原因及对企业管理的影响.....................16 3.3.1 民族文化认同感.16VII 3.3.2 管理风格不同.....16 3.3.3 价值观念不同.....16 4. 东方能源公司跨文化冲突现象的实证研究.......18 4.1 东方能源公司简介.......18 4.2 问卷设计与数据调查...18 4.3 统计及数据分析...........19 4.3.1 平均值标准差分析...........................19 4.3.2 信度分析............21 4.3.3 效度分析............21 4.3.4 因子分析............22 4.4 东方能源公司的跨文化冲突的结果分析..23 4.4.1 价值取向矛盾.....24 4.4.2 经营理念矛盾.....25 4.4.3 管理方式矛盾.....26 4.4.4 体制文化矛盾.....28 4.4.5 沟通交流冲突.....29 4.5 跨文化矛盾的问题以及成因......................29 4.5.1 文化没有融合....29 4.5.2 忽略沟通交流....30 4.5.3 跨文化管理的经验不足...................31 5. 东方能源公司跨文化管理模式的构建和实施建议..........................33 5.1 跨文化管理模式构建...33VIII 5.1.1 构建原则.............33 5.1.2 跨文化管理模式构建.......................34 5.2 东方能源公司跨文化管理措施..................36 5.2.1 建立良好的沟通机制.......................36 5.2.2 人力资源本地化发展策略................38 5.2.3 开展多样化的跨文化培训................39 6. 结论与展望............................41 6.1 研究结论........................41 6.2 下一步展望...................43