摘要································································································I Abstract····························································································II 第一章绪论..............................................................................................................1 1.1研究背景及意义.............................................................................1 1.1.1研究背景.................................................................................1 1.1.2研究意义.................................................................................2 1.1.2.1理论意义.............................................................2 1.1.2.2实践意义.............................................................3 1.2国内外研究现状.................................................................................3 1.2.1国外研究现状.........................................................................3 1.2.2国内研究现状.........................................................................7 1.2.3研究评述.............................................................................9 1.3研究目标及内容.............................................................................9 1.3.1研究目标.................................................................................9 1.3.2研究内容...............................................................................10 1.4研究方法及技术路线.......................................................................10 1.4.1研究方法...........................................................................10 1.4.2技术路线...........................................................................11 1.5本研究创新点...............................................................................12 第二章相关概念及理论基础............................................................................13 2.1忠诚和员工忠诚度概念.......................................................................13 2.1.1忠诚概念...........................................................................13 2.1.2员工忠诚度概念.......................................................................13 2.2理论基础...........................................................................................14 2.2.1需求层次理论...........................................................................14 2.2.2双因素理论...........................................................................14 2.2.3目标设置理论...........................................................................15 2.2.4公平理论...................................................................................15 2.2.5期望理论...........................................................................16 第三章HA公司员工忠诚度现状调查与分析.....................................................17 3.1HA公司介绍...............................................................................17 3.2HA公司人力资源现状...............................................................17 3.2.1人力资源规划情况...................................................................18 3.2.2公司组织架构...................................................................22 3.2.3员工年龄结构...................................................................23 3.2.4员工学历分布...................................................................23 3.2.5员工职位分布...................................................................24 3.3在职员工忠诚度现状的问卷调查.............................................26 3.3.1问卷内容设计...................................................................26 3.3.2问卷发放与回收...............................................................26 3.3.3问卷信度与效度分析.......................................................26 3.3.3.1信度分析...........................................................26 3.3.3.2效度分析...........................................................27 3.3.4问卷调查结果统计...........................................................28 3.4HA公司员工忠诚度现状分析...................................................29 3.4.1感情忠诚一工作热情减少...............................................29 3.4.2持续忠诚一离职人数增多...............................................30 3.4.3规范忠诚一工作责任感降低...........................................31 3.4.4理想忠诚度一职业认同感低...........................................31 3.4.5机会忠诚度一缺乏晋升空间...........................................31 第四章HA公司员工忠诚度影响因素调查与分析............................................33 4.1在职员工忠诚度影响因素的问卷调查.......................................33 4.1.1问卷内容设计...................................................................33 4.1.2问卷发放与回收...............................................................33 4.1.3问卷信度与效度分析.......................................................33 4.1.3.1信度检验...........................................................33 4.1.3.2效度检验...........................................................34 4.1.4问卷调查结果统计...........................................................34 4.2离职员工的访谈...........................................................................35 4.2.1访谈目的...........................................................................35 4.2.2访谈方式和内容...............................................................35 4.2.3访谈结果...........................................................................36 4.3HA公司员工忠诚度影响因素分析...........................................36 4.3.1薪酬与福利.......................................................................36 4.3.2培训与发展.......................................................................37 4.3.3企业领导...............................................................................38 4.3.4工作满意度.......................................................................38 4.3.5企业文化...........................................................................39 4.3.6企业发展与前景...............................................................40 第五章HA公司员工忠诚度提升策略.............................................................41 5.1从薪酬与福利角度.......................................................................41 5.1.1制定具有竞争力的薪酬战略...........................................41 5.1.2和员工共享企业发展成果...............................................43 5.1.3提高工作福利,实行以人为本的管理方针.....................44 5.2从培训与发展角度.......................................................................45 5.2.1制定合理的培训机制.......................................................45 5.2.2提供合理晋升机制和渠道...............................................45 5.2.3为员工制定职业生涯发展规划.......................................47 5.3从员工招聘和离职角度...............................................................48 5.3.1做好员工前期招聘管理...................................................48 5.3.2做好员工离职干预...........................................................48 5.3.3重视员工离职后期管理...................................................49 5.4从企业文化建设和企业发展角度...............................................49 5.4.1制定具有指导意义的企业文化.......................................49 5.4.2给员工树立企业发展信心...............................................50 5.5从企业领导角度...............................................................................51 5.5.1丰富员工沟通渠道...................................................................51 5.5.2提升企业高层管者领导力素质..............................................52 总结与展望....................................................................................................