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MBA毕业论文_校独立学院发展战略研究-以TJBD为例PDF

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国内独立学院最初来源于公立高等学校内部民办机制运行的二级学院。1999年高 等教育扩招,由于原有的教育资源不能满足国民对高等教育的极大需求,因而公立高 等学校内部以民办机制运行的二级学院迅速发展起来。针对发展过程中产生的不规范 问题,教育部于2003年发布了《关于规范并加强普通高等学校以新的机制和模式试 办独立学院管理的若干意见》,由此,独立学院正式诞生。与公办高校和民办高校相 比,由于存在办学时间短等问题,独立学院自身也存在着不足与短板,面对外部众多 的竞争和威胁,如何在竞争中获得优势,对独立学院提出了巨大的挑战。 本文以TJBD独立学院为研究对象,通过运用战略分析工具对学院内外部环境进 行全面的分析,制定科学合理的具有竞争性的发展战略,以使学院获取持续的竞争优 势和战略性成长。研究分为七个章节,第一章为绪论。主要阐述本文的研究背景和意 义,以TJBD独立学院为例,介绍文章的研究思路、研究方法和研究框架,并说明了 论文的预期成果和创新点。第二章为文献回顾与综述。主要对企业战略的基本理论、 战略环境评价的基本方法等进行了评述,并介绍了国内外高校独立学院发展战略研究 现状。第三章为TJBD战略环境分析。主要运用宏观环境分析法、行业环境分析法对 TJBD的外部环境进行分析,从资源和能力两个方面对其内部环境进行分析。第四章 为TJBD SWOT分析结论。在TJBD战略环境分析基础上,总结TJBD的内部优势、内部 劣势、外部机会和外部威胁,并运用SWOT矩阵模型提炼出SO、ST、WO、WT四种 战略方案。第五章为TJBD发展战略选择与实施途径。通过对四种战略方案的比较分 析,选择出适合TJBD的发展战略为以增长型为主的混合型战略,并明确具体的发展 战略实施途径。第六章为TJBD战略保障措施。为确保发展战略的顺利实施,提出具 体的战略保障措施。包括完善战略体系、做好战略发动、加强战略执行和强化战略控 制。第七章为总结与展望。对本论文研究的情况进行总结,并说明不足与今后应该注 意的方面。 本文通过对发展战略理论的深入研究,运用战略分析工具,对TJBD独立学院具 体发展战略进行较为详细的研究,开拓了战略管理理论的运用领域。同时,供独立学 院借鉴的发展战略案例较少,本文对TJBD发展战略的选择与制定的研究成果,可以 为其他同类独立学院的发展提供参考价值。 关键词:TJBD独立学院;战略环境;发展战略;战略选择 II ABSTRACT The domestic independent college was originally derived from the secondary college running in the private institutions of public higher education. In 1999, the secondary colleges running under the private mechanism in public higher education institutions developed rapidly because the original educational resources could not meet the great demand of the nationals for higher education caused by the enrollment expansion of higher education. In response to the irregularities arising from the development process, the Ministry of Education issued the “Opinions on Regulating and Strengthening the Management of Independent Colleges with New Mechanisms and Models” in 2003. Thus, the independent college was officially born. Compared with public and private colleges and universities, due to the short running time and other problems, the independent college has its own shortcomings and weaknesses. In the face of numerous external competitions and threats, how to gain an advantage in competition has put forward a huge challenge to independent colleges. The strategic analysis is used to conduct a comprehensive analysis of the internal and external environment of TJBD independent college, then the scientific and reasonable competitive development strategy is formulated so that the college can obtain continuous competitive advantage and strategic growth. The study is divided into seven chapters, and the first chapter is the introduction. The background and significance of the research are expound, also the ideas, methods and framework of the research are introduced in chapter one. In addition, the expected results and innovations of this paper are explained. The second chapter is literature review. The basic theory of corporate strategy and the methods of strategic environmental evaluation are reviewed, the research status of independent colleges' development strategies at home and abroad are introduced in chapter 2. The third chapter is TJBD strategic environment analysis. The external environment of TJBD is analyzed by macro environmental analysis method and general environmental analysis method, and its internal environment is analyzed from two aspects: resources and ability. The fourth chapter is TJBD SWOT analysis. On the basis of TJBD strategic environment analysis, TJBD's internal advantages, internal disadvantages, external opportunities and external threats are summarized,and four strategic plans of SO、ST、 WO and WT are extracted by SWOT matrix model. The fifth chapter is the selection and implementation of TJBD development strategy. Through the comparison and analysis of the four strategic plans,the suitable development strategy for TJBD is selected as a hybrid strategy with a growth model, and clear the specific development strategy implementation ways. The sixth chapter is TJBD's strategic safeguard measures. In order to ensure the smooth implementation of the development strategy, specific strategic safeguard measures are put forward,including improving the strategic system, doing a good job in strategy launch, strengthening strategy implementation and strengthening strategic control. The seventh III chapter is the summary and outlook. The research situation and shortcomings of this paper, as well as the areas that should be paid attention to in the future are summarized. In this paper, through the in-depth study of the development strategy theory,use the tool of strategy analysis, the specific development strategy of TJBD independent college was studied in detail, the application of strategic management theory has been expanded. At the same time, there are few development strategy cases for independent colleges to learn from. The research results of the selection and formulation of TJBD development strategy in this paper can provide reference value for the development of other similar independent colleges. Key words: TJBD Independent college,Strategy environment,Development strategy, Strategy selection I 目 录 摘要 .................................................................. I ABSTRACT ............................................................... II 第一章 绪 论 .......................................................... 1 1.1 研究背景和意义 ...................................................... 1 1.1.1 研究背景 .......................................................... 1 1.1.2 研究意义 .......................................................... 1 1.2 研究思路、方法及研究内容 ............................................ 2 1.2.1 研究思路 .......................................................... 2 1.2.2 研究方法 .......................................................... 2 1.2.3 研究内容 .......................................................... 3 1.3 研究创新与不足之处 .................................................. 3 1.3.1 研究创新 .......................................................... 3 1.3.2 研究不足 .......................................................... 4 第二章 文献回顾与综述 .................................................. 5 2.1 企业战略基本理论 .................................................... 5 2.1.1 战略管理过程研究 .................................................. 5 2.1.2 企业发展战略研究 .................................................. 7 2.1.3 战略环境评价方法研究 .............................................. 7 2.2 国内外高校独立学院发展战略研究现状 .................................. 9 2.2.1国外高校独立学院发展战略研究现状 .................................. 9 2.2.2国内高校独立学院发展战略研究现状 ................................. 10 2.3 高校独立学院发展战略研究综述 ....................................... 12 第三章 TJBD战略环境分析 .............................................. 13 3.1 TJBD宏观环境分析 .................................................. 13 3.1.1 政策环境 ......................................................... 13 3.1.2 经济环境 ......................................................... 14 3.1.3 社会环境 ......................................................... 16 3.1.4 技术环境 .