文本描述
本文认为广西LX科技公司所处的信息科技行业前景广阔,政策支持力度大,智慧城 市建设和技术多维应用给LX公司创造了良好的外部宏观环境。一是国家层面给予高度的 政策支持。“十三五规划”、“十三五国家信息化规划”和党的十九大报告不断完善智慧 城市建设顶层设计,强调了智慧城市在国家信息化进程中的重要位置。二是信息技术服 务业增长迅速,产业发展生机蓬勃。营收和利润实现双增,显示强劲的行业吸引力和盈 利能力。三是广西智慧城市多点开花,建设成果各有特色。四是技术应用和行业融合更 为紧密。五是智慧城市大幅改善居民生活。 广西LX科技公司应选择SO发展战略,其战略定位是立足广西区位优势和智慧城市政 策利好,构建新型智慧城市智能化科技服务企业,走“一核两域”数字化发展道路,形 成涵盖智慧安防、智慧医疗、政务云平台等领域的智慧城市系列产品技术体系,实现多 元业务信息数字化发展。“一核两域”增长型发展战略体系包括三个方面,循序渐进稳 步开展。一是抓装平安广西”智慧城市建设机遇,加速升级安防核心主营业务,提供 安防监控领域的深度定制服务,实现从智能监控向智慧安防系统集成的升级,强化核心 优势。二是重点进军智慧城市建设两大新领域,打造智慧医疗、政务云平台等行业解决 方案,形成智慧城市系列产品和技术体系,实现新旧业务良性互动,成为特定领域智能 应用专家。三是全面实施企业数字化升级战略,实现可持续发展。 本文认为广西LX科技公司发展战略实施保障措施有五个方面。一是优化资金运营, 为战略提供研发支持。二是改进内控机制,为战略执行提供组织保障。三是增强人才队 伍素质,提升战略实施执行力。四是构建数字文化,增强企业凝聚力。五是强化渠道建 设,夯实本土优势。 关键词:广西LX科技公司;SWOT分析;发展战略 II THESTUDYONDEVELOPMENTSTRATEGYOF GUANGXILXTECHNOLOGYCO.,LTD ABSTRACT Thispaperholdsthattheinformationtechnologyindustryhasbroadprospectsandstrong policysupport.Theconstructionofsmartcityhascreatedagoodexternalmacroenvironment forGuangxiLXTechnologycompany.First,"ThirteenthFive-YearPlan","Thirteenth Five-YearNationalInformatizationPlan"andthereportoftheNineteenthNationalCongress ofthePartycontinuetoimprovethetop-leveldesignofsmartcityconstruction.Second,the informationtechnologyserviceindustryisgrowingrapidly,revenueandprofitareincreasing, showingstrongindustryattractivenessandprofitability.Thirdly,thewisdomcitiesofGuangxi arebloominginmanyplaces.Fourth,theintegrationoftechnologyapplicationandindustrial developmentiscloser.Fifth,smartcitieshavegreatlyimprovedthelivesofresidents. GuangxiLXScienceandTechnologyCompanyshouldchooseSOdevelopmentstrategy. Itsstrategicorientationistobuildanewintelligentcityscienceandtechnologyservice enterprise,takethe"onecore,twodomains"digitaldevelopmentpath,achievethegoalof digitaldevelopmentofmulti-serviceinformation.Firstly,thecompanyshouldseizethe opportunityofPeacefulGuangxi"smartcityconstruction,acceleratetheupgradingofthecore securitybusiness,providecustomizationservicesinthefieldofsecuritymonitoring,and strengthenthecoreadvantages.Thesecondistofocusontwonewareasofsmartcity construction,buildingindustrysolutionsofsmartmedicalandgovernmentcloudplatform, formingaseriesofproductsandtechnologysystemofsmartcity,andbecomingsmart applicationexpertsinspecificfields.Thirdly,Thecompanyshouldfullyimplementthe strategyofdigitalupgradingtoachievesustainabledevelopment. Therearefiveaspectstoensuretheimplementationofthedevelopmentstrategy.First,it shouldoptimizetheoperationoffundstoprovideR&Dsupport.Thesecondistoimprovethe internalcontrolmechanismtoprovideorganizationalguaranteeforthestrategy.Third,the companyshouldenhancethequalityofthetalentteamandenhancetheimplementationofthe strategy.Fourth,itshouldbuilddigitalcultureandenhancethecohesionofenterprises.The Fifthistostrengthenchannelconstructionandconsolidatelocaladvantages. KEYWORDS :GuangxiLXTechnologyCo.,Ltd.;SWOTModel; DevelopmentStrategy III 目录 摘要 ............................................................................................................................................. I ABSTRACT ................................................................................................................................... II 第一章绪论 ............................................................................................................................... 1 1.1研究背景和意义..................................................................................................................1 1.1.1研究背景..........................................................................................................................1 1.1.2研究意义..........................................................................................................................2 1.2文献述评..............................................................................................................................2 1.2.1国外智慧城市相关研究..................................................................................................2 1.2.2国内智慧城市及科技企业战略相关研究......................................................................3 1.2.3智慧安防、政务及医疗等行业相关研究......................................................................6 1.2.4相关文献评论..................................................................................................................6 1.3研究内容和方法..................................................................................................................7 1.3.1研究内容..........................................................................................................................7 1.3.2研究方法..........................................................................................................................7 1.4创新和不足之处..................................................................................................................8 第二章企业内部条件分析 ...................................................................................................... 9 2.1广西LX科技公司简介........................................................................................................9 2.2企业的优势分析................................................................................................................10 2.2.1智能安防科技能力突出,警务云平台树立全区典范................................................10 2.2.2以客户为导向,具备完善的整体系统开发和服务体系............................................11 2.2.3财务结构合理,盈利能力持续向好............................................................................12 2.2.4物联网定位系统成功落地,系统集成服务成效显著................................................13 2.2.5与国内一线科技企业保持良好合作,强化项目开发能力........................................13 2.3企业的劣势分析................................................................................................................14 2.3.1高端技术人才储备不足,影响大型项目建设能力....................................................14 2.3.2内控制度规范性和企业文化深度有待提高................................................................14 2.4内部条件分析结论............................................................................................................15 第三章企业外部环境分析 .................................................................................................... 16 3.1宏观环境持续优化............................................................................................................16 3.1.1政策法规环境................................................................................................................16 IV 3.1.2经济环境........................................................................................................................18 3.1.3技术环境........................................................................................................................20 3.1.4社会文化环境................................................................................................................20 3.2竞争环境日益严峻............................................................................................................22 3.2.1主要竞争对手多,大型信息科技企业综合能力强.....