近年来，随着企业全球扩张的加速以及网络设施的逐渐升级完善，统一通信 体验逐步提升，同时成本有进一步的下降，规模化和品牌化趋势日益明显，通信 工程行业已进入激烈竞争阶段。中国的通信工程型企业发展形式严峻，发展战略 制定的是否合适，是中国通信工程公司所面临的非常严重的问题。与此同时，国 内外通信行业新品牌不断涌现，以天博公司为代表的通信工程型企业，面临竞争 激烈，业务范围饱和的处境，亟需在新的领域寻求突破点。 本文通过对战略管理和企业战略转型研究，结合对通信工程型企业的具体实 际情况进行研究分析，提出适合企业自身发展的战略。首先对天博公司内外部环 境分析，如公司的发展现状、公司的市场及业务能力、面临的外部机遇和挑战等。 紧接着运用PEST分析方法，如公司所处的政策环境、经济环境、技术环境和行 业环境，找出公司战略转型的动因。然后借助SWOT分析模型得出了天博公司当 前的优势与劣势，以及面临的威胁和机会，找出天博公司战略转型升级及发展对 策，提出转型升级的必要性。从而促使公司制定出企业发展的最佳战略组合，发 现公司发展战略的重点和难点，制定相关的发展战略规划和解决方案。最后，针 对性的对天博公司战略实施的保障措施予以及时修正，确保公司发展战略的顺利 实施。 本文通过对战略管理和企业战略转型研究，帮助天博公司抓住物联网这一历 史性发展机遇，为企业转型升级寻找一条新的发展道路。以天博公司为代表的通 信工程型企业通过对目前行业形势的分析研究，可以为后续的企业进行战略转型 升级提供健康发展提供有益的探索和借鉴。 关键词：企业战略； 战略转型； 物联网； 天博公司； 2 RESEARCH ON THE TRANSFORMATION, UPGRADE AND DEVELOPMENT COUNTERMEASURES OF TIANBO CO., LTD UNDER THE BACKGROUND OF INTERNET OF THINGS ABSTRACT In recent years, with the acceleration of global expansion of enterprises and the gradual upgrading of network facilities, the unified communication experience has gradually increased, while the cost has further declined, the trend of scale and branding has become increasingly obvious, and the information engineering industry has entered a stage of fierce competition. The development of information-engineering enterprises in China is severe, and whether the development strategy is appropriate is a very serious problem faced by China's information engineering companies. At the same time, new brands in the information industry at home and abroad are constantly emerging. Information engineering-oriented enterprises represented by Tianbo Company face a situation of fierce competition and saturated business scope, and it is urgent to seek breakthroughs in new fields. Through the research on strategic management and enterprise strategic transformation, this paper combines the actual situation of communication engineering enterprises to analyze and analyze the strategy, which is suitable for the development of the enterprise itself. First, analyze the internal and external environment of Tianbo, such as the company's development status, the company's market and business capabilities, and external opportunities and challenges. Then use the PEST analysis method, such as the company's policy environment, economic environment, technical environment and industry environment, to find out the motivation of the company's 3 strategic transformation. Then, with the SWOT analysis model, the current advantages and disadvantages of Tianbo, as well as the threats and opportunities faced by Tianbo, and the strategic transformation and development strategies of Tianbo, and the necessity of transformation and upgrading are proposed. This will prompt the company to develop the best strategic combination of enterprise development, discover the key points and difficulties of the company's development strategy, and formulate relevant development strategy plans and solutions. Finally, the targeted safeguards for the implementation of Tianbo's strategy will be revised in a timely manner to ensure the smooth implementation of the company's development strategy. Through the research on strategic management and corporate strategic transformation, this paper helps Tianbo to seize the historical development opportunity of the Internet of Things and find a new development path for enterprise transformation and upgrading. The information engineering enterprise represented by Tianbo Company can provide useful exploration and reference for the subsequent strategic transformation and upgrading of the enterprise through the analysis and research of the current industry situation. KEY WORDS: Corporate Strategy; Strategic Transformation; IoT; Tianbo Company 1 目 录 第一章 绪论 ................................................ 1 1.1 研究背景 .......................................................... 1 1.2 国内外研究现状 .................................................... 2 1.2.1 国外研究现状 .................................................... 3 1.2.2 国内研究现状 .................................................... 4 1.3 研究目和意义 ...................................................... 6 1.3.1 研究目的 ........................................................ 6 1.3.2 研究意义 ........................................................ 6 1.4 研究内容和方法 .................................................... 7 1.4.1 研究内容 ........................................................ 7 1.4.2 研究方法 ........................................................ 8 1.5 研究创新点 ........................................................ 8 1.6 本章小结 .......................................................... 9 第二章 战略转型升级的基础理论 ............................. 10 2.1 战略转型升级的基础 ............................................... 10 2.1.1 战略转型升级理论基础：战略管理 .................................. 10 2.1.2 战略转型升级的影响因素 .......................................... 11 2.1.3 战略转型升级的影响过程 .......................................... 13 2.2 战略转型升级的理论 ............................................... 13 2.2.1 战略转型理论 .................................................... 13 2.2.2 竞争战略理论 .................................................... 14 2.2.3 核心竞争力理论 .................................................. 14 2.2.4 顾客价值中心理论 ................................................ 14 2.2.5 组织生态学理论 .................................................. 15 2.3 战略转型升级绩效内涵及绩效评价 ................................... 15 2.3.1 战略转型升级绩效内涵 ............................................ 15 2.3.2 战略转型升级绩效评价 ............................................ 15 2.4 战略转型升级的流程 ............................................... 16 2.5 本章小结 ......................................................... 17 2 第三章 天博公司发展现状与战略转型升级必要性 ................ 18 3.1 天博公司简介 ..................................................... 18 3.2 天博公司发展现状 ................................................. 19 3.3 天博公司的发展存在的问题 ......................................... 19 3.3.1 市场及业务问题 ................................................. 19 3.3.2 财务情况问题 ................................................... 20 3.3.3 人力资源问题 ................................................... 22 3.3.4 技术水平问题 ................................................... 23 3.3.5 组织结构问题 ................................................... 23 3.3.6 品牌资源问题 ................................................... 25 3.4 天博公司转型升级的必要性 ......................................... 26 3.5 本章小结 ......................................................... 27 第四章 天博公司战略转型升级环境分析 ....................... 28 4.1 天博公司战略转型升级PEST分析 .................................... 28 4.1.1 政治环境 ....................................................... 28 4.1.2 经济环境 ....................................................... 30 4.1.3 社会环境 ....................................................... 31 4.1.4 技术环境 ....................................................... 32 4.2 天博公司战略转型升级的SWOT分析 .................................. 33 4.2.1 机会分析 ....................................................... 34 4.2.2 威