随着智能化的不断深化，人们对于科技市场的需求越来越多。科技企业在国 家政策的扶持下，成为国民经济中最具备发展前景的企业类型之一。这样发展迅 猛的行业，吸引了越来越多的公司进入，既有本土企业也有外资企业，企业要想 在竞争中占据有利的地位，需要具备不同于竞争对手的核心竞争力。而资金缺乏、 管理效率低下、企业文化不健全、规模比较小的H科技公司，如果想要在激烈 的市场竞争中立于不败之地，唯有加强核心竞争力的构建并努力提升才能保证如 同H科技公司类似的中小型科技企业的可持续发展。 基于技术型企业的核心竞争力，本文在总结国内外核心竞争力相关理论的基 础上，提出了技术型企业核心竞争力的内涵，特征和组成部分，同时对H科技 公司内外部环境的分析，通过总结前人研究的成果及咨询相关专家的意见，再结 合H科技公司的实际情况，运用SWOT方法分析了企业当前的优势劣势，机遇 和威胁，建立了H科技公司核心竞争力的评价体系。评价体系的分析借助了AHP 层次分析法和模糊综合评价法，最终结果反映出H科技公司核心竞争力水平为 一般。本文对评价结果进行了全面的剖析，指出了H科技公司核心竞争力构建 过程中出现的问题：包括企业文化建设不到位、人力资源支撑不足、市场开拓能 力不佳、员工流动性较大、人力资本开放培训投入不重视等。针对当前核心竞争 力构造过程中存在的问题，本文从增强现有竞争优势、加强公司的内部建设如构 建优秀的企业文化，加强人员管理，提升技术创新能力，设计合理的薪酬制度和 绩效考核制度、提升市场控制能力如合理对产品进行定价，加强品牌营销，改进 产品促销策略等方面有针对性地提出了相应的政策建议。以期H科技公司在市 场竞争中立于不败之地。 关键词：H科技公司，核心竞争力，企业文化，创新 湖北工业大学硕士学位论文 Abstract Withthedeepeningofintelligence,thetechnologymarketisincreasingly demanded.Underthesupportingofnationalpolicies,technologycompanieshave becomeoneofthemostpromisingcompaniesinthenationaleconomy.Sucha fast-growingindustryhasattractedmoreandmorecompaniestoenter.Thereareboth localandforeign-fundedenterprises.Inordertooccupyafavorablepositioninthe competition,technologycompaniesneedtohavecorecompetencedifferentfromtheir competitors.HTechnologyCompanyhassomeshortcomings,suchasalackingfund, alowmanagementefficiency,aweakenterpriseculture,andarelativelysmallscale. Ifthetechnologycompanywantstobeinaninvinciblepositioninthefiercemarket competition,onlycanbystrengtheningandimprovingthecorecompetence. Basedonthecorecompetenceoftechnology-basedenterprises,thispaperputs forwardtheconnotation,characteristicsandcomponentsofthecorecompetenceof technology-basedenterprises,onthebasisofsummarizingtherelevanttheoriesof corecompetitivenessathomeandabroad,atthesametime,analysistheinternaland externalenvironmentoftheHTechnologyCompany,andthensummarizestheresults ofpreviousresearchandtheexperts'opinions,combinedwiththecurrentsituationof thecompany,usestheSWOTmethodtoanalyzethecurrentstrengths,weaknesses, opportunitiesandthreatsofthecompany,andestablishestheevaluationsystemofthe corecompetitivenessofthecompany.Theanalysisoftheevaluationsystemrelieson theAHPmethodandfuzzycomprehensiveevaluationmethod.Thefinalresult indicatesthatthecorecompetitivenesslevelofthecompanyisgeneralandfindsout thecorecompetitivenessofthecompany.Theproblemsareasfollowed:thecorporate cultureisnotinquiterightplace,thehumanresourcessupportisinsufficient,the marketdevelopmentabilityisnotgood,thestaffstabilityislarge,andthehuman capitalopentraininginvestmentisnottakenseriously.Inviewoftheproblems existinginthecurrentcorecompetitivenessconstructionprocess,thispaperproposes correspondingimprovementmeasures,includingthecorrectpositioningofenterprises, strengtheningthecompany'sinternalconstruction,suchasbuildinganexcellent corporateculture,strengtheningpersonnelmanagement,enhancingtechnological innovationcapabilities,anddesigning.Reasonablesalarysystemandperformance appraisalsystem,improvemarketcontrolability,suchasrationalpricingofproducts, strengthenbrandmarketing,andimproveproductpromotionstrategies.Wecanhope thattheHtechnologycompanycanbeinaninvinciblepositioninthemarket competition. KEYWORDS：Htechnologycompany,corecompetence,corporateculture, innovation,AHPfuzzycomprehensiveevaluationmethod 湖北工业大学硕士学位论文 目录 摘要.............................................................................................................................................1 Abstract....................................................................................................................................3 第一章绪论.............................................................................................................................4 1.1研究的背景和意义......................................................................................................1 1.1.1选题的背景.....................................................................................................1 1.1.2研究意义.........................................................................................................1 1.2文献综述......................................................................................................................2 1.2.1科技企业核心竞争力理论研究综述.............................................................2 1.2.2科技企业核心竞争力构成和评价研究综述.................................................4 1.3研究的主要内容..........................................................................................................7 1.4研究的方法和框架......................................................................................................8 1.4.1研究方法.........................................................................................................8 1.4.2研究框架.........................................................................................................8 第二章相关理论基础...........................................................................................................10 2.1科技型企业的概念和特点........................................................................................10 2.1.1科技企业的概念...........................................................................................10 2.1.2科技企业的特点...........................................................................................10 2.2科技企业核心竞争力的概念....................................................................................12 2.2.1企业核心竞争力的概念...............................................................................12 2.2.2科技型企业核心竞争力的组成要素和特点...............................................12 2.3智能时代科技企业核心竞争力理论模型................................................................13 2.3.1SWOT分析模型.............................................................................................13 2.3.2五力模型........................................................................................................14 2.3.3层次分析模型...............................................................................................15 第三章H科技公司内外部环境分析....................................................................................16 3.1H科技公司简介.........................................................................................................16 3.2H科技公司外部环境分析........................................................................................16 3.2.1H科技公司宏观环境分析...........................................................................17 3.2.2H科技公司竞争环境分析............................................................................18 3.3H科技公司内部环境分析........................................................................................21 湖北工业大学硕士学位论文 3.3.1公司组织结构分析.......................................................................................21 3.3.2公司人力资源分析.......................................................................................22 3.3.3销售与财务分析...........................................................................................23 第四章H科技公司核心竞争力分析....................................................................................25 4.1H科技公司SWOT分析...