近年来，随着我国经济的腾飞，居民的财富稳步增长，对于财富管理的需求也随之增加。 对银行来说，高净值客户是财富管理业务中最具吸引力的群体之一。各大银行相继推出私人银 行业务，为了在高净值人群理财业务中争得一席之地，利用低成本获得高利润，在银行日益逼 仄的利润空中寻求突破。与此同时，伴随着我国改革开放的政策红利，新富阶层不断涌现。在 国家经济发展趋渐平稳下，我国高净值客户的投资热情逐步降温，逐渐开始追求更加专业的金 融机构为其提供理财服务，以保证资产安全。 在高净值客户日益扩增的理财需求的刺激下，国内各商业银行开始学习国外经验，开展私 人银行理财业务。但是，以产品为导向的国内私人银行体系，距离国外以顾问咨询模式为核心 的服务导向型体系还有较大差距。如何吸引高净值人群，为其提供相应的财富管理模式成为各 商业银行私人银行部门的核心竞争点。本文通过分析选题的国内外研究综述，研究了高净值客 户资产配置过程中所涉及的相关理论方法，并且通过分析高净值人群的的现状，包括人群规模、 地域结构、年龄、行业分析，总结出高净值人群的侧写特征，在此基础上，分析高净值人群关 注的财富目标，资产持有现状，并通过国内外商业银行理财规划现状的对比，梳理出我国商业 银行现有理财规划流程成就与不足。本文通过对具体理财案例的讨论，了解客户需求，梳理理 财方案设计的全流程，并对理财目标进行阐述，探讨优化对策与方案。 通过本文的研究，完成了具体的研究任务，达到了预期的研究目标。本文的研究成果，对 于促进H行高净值客户理财规划流程的完善、优化理财方案设计、提高理财方案实施的有效性 以及对实现H行高净值客户的财富管理工作的可持续发展具有重要的理论意义和实践价值。 关键词：私人银行，高净值客户，理财方案，案例研究 ii ABSTRACT In recent years, the personal wealth of Chinese citizens has steadily increased, and the demand for financial investment has increased accordingly. For Banks, high net worth clients in wealth management are one of the most attractive segments of their personal customer base. Major Banks have launched private banking operations to provide wealth management services to the wealthy, to take advantage of low costs for high profits and to break through the increasingly narrow margins of Banks. At the same time, with the economic development of China, the number of high net worth clients in China has been increasing year by year, especially in recent years, the economic growth has slowed down. The investment of high net worth clients in China tends to be rational, and more professional financial institutions are urgently needed to provide services to help manage assets, so as to realize the preservation and appreciation of their assets. In this context, domestic commercial Banks have mushroomed to conduct private banking in the same way as foreign ones. However, at present, private banking services in China are still in the product-oriented stage, which is far from the advanced developed countries with mature high net worth customer segmentation system and comprehensive financial services. How to develop private banking more professionally is the key for commercial Banks to compete with each other.Based on the analysis of the domestic and foreign research review of the topic, this paper studies the relevant theories and methods involved in the asset allocation process of high net worth customers, and summarizes the profile characteristics of high net worth people by analyzing the current situation of high net worth people, including population size, geographical structure, age and industry analysis. On this basis, this paper analyzes the wealth goals and asset holdings of high net worth people, and through the comparison of the current situation of financial planning of commercial Banks at home and abroad, summarizes the achievements and deficiencies of the current financial planning process of commercial Banks in China.Through the discussion on specific finance cases, the whole process of the design of the card management scheme is understood, the financial objective is discussed, and the optimization countermeasures and schemes are explored. Through the research of this paper, the specific research tasks have been completed and the expected research objectives have been achieved. The research results of this paper have important theoretical significance and practical value for improving the financial planning process of high net worth clients of bank H, optimizing the design of financial planning scheme, improving the iii effectiveness of financial planning scheme implementation and realizing the sustainable development of wealth management of high net worth clients of bank H. Keywords: Private Banks, high net worth clients, financial planning, case studies v 目 录 第一章 绪论 .......................................................................................................................................... 1 1.1 选题背景与意义 ...................................................................................................................... 1 1.1.1研究背景........................................................................................................................ 1 1.1.2选题的理论意义 ............................................................................................................ 1 1.1.3选题的实践意义 ............................................................................................................ 2 1.2 国内外研究现状 ...................................................................................................................... 3 1.2.1国外研究动态 ................................................................................................................ 3 1.2.2国内研究动态 ................................................................................................................ 4 1.2.3国内外研究综述 ............................................................................................................ 5 1.3 研究内容与研究方法 .............................................................................................................. 6 1.3.1研究目标........................................................................................................................ 6 1.3.2研究内容........................................................................................................................ 6 1.3.3研究方法........................................................................................................................ 7 1.3.4研究技术路线图 ............................................................................................................ 8 第二章 高净值客户理财规划的理论基础 ........................................................................................... 9 2.1高净值客户的基本概念 ........................................................................................................... 9 2.2理财规划的理论基础 ............................................................................................................... 9 2.2.1货币的时间价值理论 .................................................................................................... 9 2.2.2投资组合理论 .............................................................................................................. 10 2.2.3均指-方差投资组合理论与有效边界 ........................................................................ 11 2.2.4生命周期理论 .............................................................................................................. 13 第三章 H行高净值人群理财规划的现状分析 ................................................................................. 15 3.1 H行高净值人群现状分析 ..................................................................................................... 15 3.1.1 H银行高净值人群管理现状 ...................................................................................... 15 3.1.2 H行高净值人群的地域结构、年龄、行业、风险属性分析 .................................. 15 3.2 H行高净值人群理财现状分析 ............................................................................................. 16 3.2.1 H行高净值人群关注的财富目标 ...................................................................