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MBA硕士毕业论文_M勘测设计研究院发展战略研究PDF

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内容简介
KM勘测设计研究院作为世界500强中国电力建设集团的下属企业,多年来在全国勘察 设计单位综合实力百强排名中一直居于前列,连续十余年入选ENR“中国工程设计60强”。 但是,随着国内水电市场的饱和及萎缩,KM勘测设计研究院面临的挑战和威胁也越来越多。 为此,对KM勘测设计研究院的发展战略进行研究,以便寻找适合自身发展的战略来适应 新变化,从而实现自身更好更快地发展。 本文对KM勘测设计研究院的外部环境和内部环境进行了研究,以该研究院的发展战 略作为研究对象,运用SWOT分析法研究出如下成果: 1、在外部战略环境分析可知,缅甸、老挝和柬埔寨三国保持政治稳定,大力改善投 资环境、加强基础设施建设和吸引外资发展本国经济,同时保持与中国高层往来,促进多 领域合作态势。三国的水电设计市场潜力都很大。另外,云南、贵州、四川的水电设计市 场萎缩,但是水利、交通、市政等设计市场饱满。这就有利于KM勘测设计研究院立足云 南,辐射贵州、四川、缅甸、老挝、柬埔寨发展。通过竞争对手分析可知,KM勘测设计研 究院在国内勘测设计领域的竞争对手比较强,市场竞争很激烈。 2、在内部环境分析中,也发现KM勘测设计研究院好多优点和缺点。优点有:内部管 理总体合理;企业核心竞争力强;综合资质能力强;以人为本的家文化;水电工程业绩辉 煌。缺点有:综合管理人才不足;考核体系不太合理;转型业务业绩不多;投资融资能力 偏弱;市场经营模式单一。 3、通过外部环境、内部环境和SWOT分析,分析了设计院的优势、劣势、机会和威胁, 结合SWOT分析后提出了KM勘测设计研究院的战略选择为巩固缅甸水电设计市场、延伸老 柬水电设计市场、立足云南设计市场战略、辐射黔川设计市场战略等四个战略和战略的实 施措施,同时也提出了KM勘测设计研究院战略实施保障措施有绩效管理保障措施、战略 联盟保障措施、市场经营保障措施等三个保障措施。 本研究对KM勘测设计研究院的发展战略研究,对于其它同质的勘测设计研究单位同 样具有参考的价值。 关键词:勘测设计;SWOT分析;战略选择; 昆明理工大学硕士学位论文 KM勘测设计研究院发展战略研究 II Abstract As a subsidiary of the world's top 500 China Electric Power Construction Group, the KM Survey and Design Institute has been in the forefront of the national top 100 comprehensive survey and design units for many years. However, with the saturation and shrinkage of the domestic hydropower market, the challenges and threats faced by the KM Survey and Design Institute are increasing. To this end, the development strategy of the KM Survey Design Institute is researched in order to find a strategy suitable for its own development to adapt to new changes, so as to achieve its own better and faster development. This article studies the external environment and internal environment of the KM Survey and Design Institute. Taking the development strategy of the Institute as the research object, the SWOT analysis method is used to study the following results: 1. According to the analysis of the external strategic environment, Myanmar, Laos, and Cambodia have maintained political stability, vigorously improved the investment environment, strengthened infrastructure construction, and attracted foreign investment to develop their economies, while maintaining high-level exchanges with China and promoting multi-field cooperation. The hydropower design markets in all three countries have great potential. In addition, the hydropower markets in Yunnan, Guizhou, and Sichuan have shrunk, but the water conservancy, transportation, and municipal design markets are full. This is conducive to the KM Survey and Design Institute based in Yunnan, radiating the development of Guizhou, Sichuan, Myanmar, Laos, Cambodia. According to the analysis of competitors, KM Survey and Design Research Institute has relatively strong competitors in the domestic survey and design field, and the market competition is fierce. 2. In the internal environment analysis, many advantages and disadvantages of KM Survey and Design Institute were also found. The advantages are: the overall internal management is reasonable; the company's core competitiveness is strong; the comprehensive qualification ability is strong; the people-oriented family culture; the hydropower project has a brilliant performance. Disadvantages are: insufficient comprehensive management talents; unreasonable assessment system; not much performance in transformation business; weak investment and financing capabilities; single market operation model. 3. Through the analysis of external environment, internal environment and SWOT, the advantages, disadvantages, opportunities and threats of the design institute were analyzed, and 昆明理工大学硕士学位论文 KM勘测设计研究院发展战略研究 III combined with the SWOT analysis, the strategy of the KM Survey and Design Institute was proposed to consolidate the Myanmar hydropower design market and extend the Laos and Cambodian hydropower design market Based on the four strategies and implementation measures based on the Yunnan design market strategy and the radiating Guizhou and Sinchuan design market strategy, the KM survey and design institute's strategic implementation guarantee measures include performance management guarantee measures, strategic alliance guarantee measures, and market operation guarantee measures. Three safeguards. The research on the development strategy of KM Survey Design Institute is also of reference value to other homogeneous survey design institutes. Keywords: Survey design; SWOT analysis; strategic choice; 昆明理工大学硕士学位论文 KM勘测设计研究院发展战略研究 i 目 录 摘要 ........................................................................ I ABSTRACT ................................................................... II 第一章 绪论 ..................................................... 1 1.1研究背景及意义 ...................................................... 1 1.1.1研究背景 ........................................................ 1 1.1.2 研究意义 ....................................................... 2 1.2文献综述及评述 ...................................................... 2 1.2.1国内勘测设计院发展战略研究状况 .................................. 2 1.2.2国外勘测设计公司及相关企业发展战略研究状况 ...................... 4 1.2.3文献评述 ........................................................ 6 1.3研究内容及方法 ...................................................... 6 1.3.1研究内容 ........................................................ 6 1.3.2研究方法 ........................................................ 7 1.4创新之处 ............................................................ 7 第二章 相关概念和理论 ........................................... 8 2.1企业战略管理理论 .................................................... 8 2.2 人力资源管理过程理论 ................................................ 8 2.3 组织结构的含义 ...................................................... 9 2.4 市场营销理论 ........................................................ 9 2.5 勘测设计研究 ....................................................... 10 第三章 KM勘测设计研究院战略环境分析 ............................ 11 3.1 KM勘测设计研究院发展历程 ........................................... 11 3.2 KM勘测设计研究院外部环境分析 ....................................... 11 3.2.1缅甸水电设计市场分析 ........................................... 12 3.2.2老挝水电设计市场分析 ........................................... 14 昆明理工大学硕士学位论文 KM勘测设计研究院发展战略研究 ii 3.2.3柬埔寨水电设计市场分析 ......................................... 17 3.2.4云南省设计市场环境分析 ......................................... 18 3.2.5贵州省设计市场环境分析 ......................................... 21 3.2.6四川省设计市场环境分析 ......................................... 23 3.2.7主要的竞争对手分析 ............................................. 26 3.2.8综上小结 ....................................................... 30 3.3 KM勘测设计研究院内部环境分析 ....................................... 31 3.3.1 内部管理分析 .................................................. 31 3.3.2核心技术分析 ................................................... 38 3.3.3资质能力分析 ................................................... 40 3.3.4企业文化分析 ................................................... 41 3.3.5主要业绩分析 ................................................... 43 3.3.6投资能力分析 ................................................... 45 3.3.7市场营销分析 ................................................... 46 3.3.8综上小结 ....................................................... 47 3.4 KM勘测设计研究院的SWOT分析 ........................................ 47 3.4.1 优势分析 ...................................................... 48 3.4.2 劣势分析 ...................................................... 50 3.4.3 机会分析 ...................................................... 50 3.4.4 威胁分析 ...................................................... 52 3.4.5 战略评价 ...................................................... 53 第四章 KM勘测设计研究院发展战略制定 ............................. 54 4.1 KM勘测设计研究院战略制定的问卷调查 ................................. 54 4.1.1 问卷的发放与回收 .............................................. 54 4.1.2 对问卷的效度检验 .............................................. 54 4.1.3 对问卷的信度检验 .............................................. 55 4.1.4 对问卷的统计方法 .............................................. 55 4.1.5 对KM勘测设计研究院管理咨询问卷的数据分析 ..................... 55 4.1.6 问卷调查小结 .................................................. 60 昆明理工大学硕士学位论文 KM勘测设计研究院发展战略研究 iii 4.2 KM勘测设计研究院企业愿景的基本构思 ................................. 60 4.3 KM勘测设计研究院战略目标的基本设定 ................................. 60 4.4 KM勘测设计研究院发展战略的原则宗旨 ................................. 60 4.5 KM勘测设计研究院发展战略选择 ....................................... 61 4.5.1 巩固缅甸水电设计市场 .......................................... 61 4.5.2 延伸老柬水电设计市场 .......................................... 62 4.5.3 立足云南设计市场战略 .......................................... 62 4.5.4 辐射黔川设计市场战略 .......................................... 63 第五章 KM勘测设计研究院发展战略实施和保障措施 .................. 66 5.1 KM勘测设计研究院发展战略的实施措施 ................................. 66 5.1.1 巩固缅甸水电设计市场的实施措施 ................................ 66 5.1.2 延伸老柬水电设计市场的实施措施 ................................ 68 5.1.3 立足云南设计市场战略的实施措施 ................................ 69 5.1.4 辐射黔川设计市场战略的实施措施 ................................ 71 5.2 KM勘测设计研究院战略实施的保障措施 ................................. 73 5.2.1绩效管理保障措施 ............................................... 73 5.2.2 战略联盟保障措施 .............................................. 75 5.2.3 市场经营保障措施 .............................................. 76 第六章 结论与展望 ............................................... 77 6.1 结论 ............................................................... 77 6.2 展望 ............................................................... 78 致谢 ....................................................................... 79。。。。。。以下内容略