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MBA硕士毕业论文_新南宁国际物流园发展战略研究PDF

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中国政府与新加坡政府在重庆实施的中新(重庆)战略性互联互通示范项目,是中 国与新加坡第三个政府间合作项目。项目的实施过程中,从“渝桂 新”南向通道构想提 出,到建设西部陆海新通道上升为国家战略。因中新战略性互联互通示范项目和西部陆 海新通道建设而来的中新南宁国际物流园,是新加坡企业投资广西南 宁的首个大型国际 物流园项目。中新南宁国际物流园是广西落实西部陆海新通道建设的重点项目之一,项 目的落地有利于提升广西在“一带一路”中的战略地位,加快物流要素整 合,促进服务 平台建设,打造内聚外合、纵横联动,时间最短、成本最优的多式联运国际陆海贸易新 通道。 论文分析了中新南宁国际物流园的外部环境和内部环境,物流园的现 状和面临的问 题,运用PEST模型、波特五力模型、SWOT战略分析工具来制定公司的发展战略体系, 得出物流园应选择SO增长型战略。总体战略为:在西部陆海新通道上打造中新 互联互 通合作的智慧物流供应链平台,集仓储、生产、运输、金融、商贸、展示功能于一体, 成为区域内物流、商流、人流、信息流、资金流的交汇中心,建成多功能综合物流 产业 园、国际物流多式联运重要节点和服务中国中南、西南地区,面向东盟、亚欧等国家的 商贸流通交互信息平台。中新南宁国际物流园应从拓展融资渠道、加强战略领导、实 施 行业准入机制、加强人才队伍建设、构建企业文化等方面制定发展战略实施保障措施。 关键词:中新南宁国际物流园;西部陆海新通道;发展战略 II ASTUDYONTHEDEVELOPMENTSTRATEGYOF CHINA-SINGAPORENANNINGINTERNATIONALLOGISTICSPARK ABSTRACT Tofurtherstrengtheneconomiccooperation,theChina-Singapore (Chongqing) DemonstrationInitiativeonStrategicConnectivityoccurredinChongqing.Thisisthethird intergovernmentalcooperationprojectbetweenthetwocountriesandfollowstheissuanceof thenewInternationalland-seacorridorproposalof"Chongqing-Guangxi- Singapore" Officially,theimplementationoftheprojectandtheconstructionofthenewwesternlandand seachannelhastransformedintoanationalstrategyforbothpartiesinvolved.Tosolidifythis cooperativeintergovernmentalstrategy,progresstowardsthecompletionofTheSino SingaporeNanningInternationalLogisticsPark(CSILP)iskey.Thisprojectwillbethevery firstlarge- scaleinternationallogisticsparkofitskind.CSILPisoneofthepriorityprojectsin Nanning,GuangxitosupporttheconstructionanddevelopmentoftheNewWesternLand-Sea Corridor,whichenhancesGuangxi'sstrategicpositioninthe"Belt&Road"initiative, acceleratesandupgradestheintegrationoflogisticsandservices,soastoachieveahighly efficientandcost-effectiveNewInternationalLand-SeaTradeCorridorwith inter- connectivity. ThisthesisanalyzestheinternalandexternalconditionsofCSILPalongwiththecurrent situationandchallengesofthelogisticspark.Thisstudyformulatesthecompany'sfuture developmentstrategysystembyapplyingthePESTmodel,MichaelPorterfiveforcesmodel andSWOTstrategicanalysistoolstoconcludeaproperdevelopmentstrategythatthe logisticsparkshouldimplement.Theoverallstrategyoftheenterpriseisasfollows:A multifunctionallogisticsindustrialparkincludesfacilitiesofstorage,production, transportation,exhibition,tradeandfinanceservices.Inaddition,itisalsoaregional exchangehubforlogisticsdata,information,humanresourcesandcapitalflow.ItisaSmart LogisticsSupplyChainPlatform,ajointventureofChinaandSingaporeundertheNew westernland-seacorridordevelopment,asignificantinformationplatformfortradeexchanges andakeyplaceforinternationallogisticsmultimodaltransportationforASEAN,Asianand Europeancountries,centralandsouthwesternChina.CSILPshoulddevelopguarantee measuresforadevelopmentstrategytoimplementaspectsofexpandingfinancingchannels, strengtheningstrategicleadership,implementingindustryaccessmechanisms,strengthening III talentteambuilding,andimprovingcorporateculture. KEYWORDS:CSILP; Newwesternland-seacorridor;Developmentstrategy IV 目录 摘 要...........................................................................................................................................I ABSTRACT...................................................................................................................................II 第一章绪 论.............................................................................................................................1 1.1研究的背 景.........................................................................................................................1 1.2研究的目的及意 义.............................................................................................................2 1.2.1研究目 的.........................................................................................................................2 1.2.2研究意 义.........................................................................................................................3 1.3国内外物流园区研究现 状.................................................................................................3 1.3.1国外研究现 状.................................................................................................................3 1.3.2国内研究现 状.................................................................................................................4 1.3.3相关文献评 论.................................................................................................................5 1.4研究内容、方法和技术路 线.............................................................................................5 1.4.1研究内 容..........................................................................................................................5 1.4.2研究方 法.........................................................................................................................6 1.4.3研究技术路 线.................................................................................................................6 第二章中新南宁国际物流园的内部条件分 析......................................................................8 2.1中新南宁国际物流园概 况.................................................................................................8 2.1.1园区建设现 状.................................................................................................................9 2.1.2组织架 构.........................................................................................................................9 2.2中新南宁国际物流园的优势分 析...................................................................................10 2.2.1区位交通优 势...............................................................................................................10 2.2.2新加坡在物流与供应链管理领域的优 势...................................................................10 2.2.3太平船务投资综合物流园的优 势...............................................................................11 2.2.4中国—东盟多式联运联盟落户园 区...........................................................................11 2.3中新南宁国际物流园的劣势分 析...................................................................................13 2.3.1园区全面建设起步较 晚................................................................................................13 2.3.2配套设施有待完 善........................................................................................................13 V 2.3.3集聚效应尚不明 显.......................................................................................................13 2.3.4物流人才相对缺 乏........................................................................................................13 第三章中新南宁国际物流园的外部环境分 析....................................................................14 3.1宏观环境分 析...................................................................................................................14 3.1.1政治环 境........................................................................................................................14 3.1.2经济环 境.......................................................................................................................16 3.1.3社会