本文以福建省源丰农业科技有限公司年产 500 吨干红葡萄酒项目进行可行性研究实例 分析。依据项目可行性研究的理论、一般内容及方法，并结合葡萄酒的特点、葡萄酒加工 行业的特点具体分析葡萄酒精深加工项目可行性研究的阶段划分、研究的具体内容以及研 究过程的组织与实施管理，主要包括对项目的背景、项目的市场需求预测、项目的建设规 模与建设条件、项目工程技术方案、项目环境保护等内容进行分析，并结合目前葡萄酒精 深加工项目在进行可行性研究时普遍缺少对项目实施及管理进行可行性研究的问题，有针 对性地对葡萄酒精深加工项目实施可行性进行一定的分析。本文通过分析葡萄酒精深加工 项目可行性研究的内容以及对葡萄酒精深加工项目实施过程的分析，总结出一种适合葡萄 酒精深加工行业进行相似项目投资时进行可行性研究的具体方法、思路和研究内容，使其 他一些农业企业在实施园艺产品精深加工项目时有所借鉴。 关键词，葡萄酒；可行性；项目；研究II Study and analysis on wine processing project feasibility and case application Abstract In this paper, the source of Fujian Yuanfeng Agricultural Science and Technology Ltd 500 tons of dry red wine case study project feasibility study. According to the theory of project feasibility study, the general content and methods, combined with the characteristics of wine, wine processing industry is characterized by specific analysis phasing grapes deep processing project feasibility study, organization and implementation of management studies as well as the specific content of the research process , including the background of the project, the project market demand forecasts, content and scale construction conditions, project engineering and technology programs, projects and environmental protection projects were analyzed, and when combined with a general lack of wine currently conducting a feasibility study of deep processing project implementation and management of research projects carried out a feasibility study of the problem, targeted for deep processing project wines feasibility study conducted some analysis. In this paper, by analyzing the content of the wine deep processing project feasibility study and the analysis of wine deep processing research project implementation process, summarize the specific method for the intensive processing industries like wine investment should be carried out feasibility studies, ideas and research, so that some other agricultural enterprises in the implementation of horticultural products deep processing projects will be reference. Keywords: Wine; Feasibility; Projects; ResearchIII 目 录 第 1 章 绪论 ....................................................................................................................1 1.1 葡萄酒的历史 .......................................................................................................... 1 1.2 葡萄酒的定义及分类 .............................................................................................. 1 1.3 葡萄酒消费现状 ...................................................................................................... 2 1.4 国外葡萄酒产业现状 .............................................................................................. 3 1.5 我国葡萄酒产业现状 .............................................................................................. 3 1.5.1 原料生产模式落后 ............................................................................................ 3 1.5.2 产业起步晚、底子薄和消费习惯的制约 ......................................................... 3 1.5.3 资金的限制 ....................................................................................................... 4 1.5.4 技术壁垒的影响 ................................................................................................ 4 1.5.5 进口葡萄酒对国内市场的冲击 ........................................................................ 4 1.6 本文的研究背景及内容 .......................................................................................... 5 1.6.1 研究背景 ........................................................................................................... 5 1.6.2 项目建设的必要性及其意义 ............................................................................ 6 1.6.3 本文研究内容 ................................................................................................... 7 第 2 章 项目可行性研究的基本理论 .............................................................................8 2.1 可行性研究的发展 .................................................................................................. 8 2.1.1 国外发展 ........................................................................................................... 8 2.1.2 国内发展 ........................................................................................................... 8 2.2 可行性研究的基本理论 .......................................................................................... 9 2.2.1 可行性研究的理论 ............................................................................................ 9 2.2.2 可行性研究的目的与作用 ................................................................................ 9 2.2.3 可行性研究的基本依据与要求 ........................................................................ 9 2.2.4 可行性研究的方法和程序 .............................................................................. 10IV 2.2.5 可行性研究的基本内容 .................................................................................. 11 2.2.6 可行性研究的综合评价 .................................................................................. 11 第 3 章 福建省源丰农业科技有限公司年产 500 吨干红葡萄酒项目可行性研究 .....12 3.1 总论 ....................................................................................................................... 12 3.1.1 项目名称及承担单位 ...................................................................................... 12 3.1.2 项目编制的主要依据与范围 .......................................................................... 12 3.1.3 实施本项目的目的与意义 .............................................................................. 13 3.1.4 生产纲领 ......................................................................................................... 14 3.1.5 研究结论 ......................................................................................................... 14 3.2 项目背景与建设必要性 ........................................................................................ 16 3.2.1 项目建设背景 ................................................................................................. 16 3.2.2 项目建设的必要性 .......................................................................................... 17 3.3 建设条件与投资环境 ............................................................................................ 18 3.3.1 项目区自然环境概况 ...................................................................................... 18 3.3.2 经济建设情况 ................................................................................................. 18 3.4 项目建设单位基本情况 ........................................................................................ 19 3.4.1 建设单位概况 ................................................................................................. 19 3.4.2 生产技术现状 ................................................................................................. 19 3.4.3 资源利用现状 ................................................................................................. 20 3.5 市场需求分析与营销模式 ..................................................................................... 20 3.5.1 行业分析及动态 .............................................................................................. 20 3.5.2 市场分析与预测 .............................................................................................. 20 3.5.3 销售策略和营销模式 ...................................................................................... 21 3.6 工程技术方案 ........................