文本描述
Abstract I ABSTRACT 1 1.0 Executive Summary 1 Introduction 1 1.1 Objectives 3 1.2 Keys to Success 3 1.3 Mission 3 2.0 Company Summary 4 2.1 Start-up Summary 4 Chart: Start-up 4 Table: Start-up 5 2.2 Company Ownership 6 3.0 Services 7 4.0 Market Analysis Summary 8 4.1 Market Segmentation 8 Chart: Market Analysis (Pie) 9 1 Table: Market Analysis 9 4.2 Service Business Analysis 9 4.2.1 Competition and Buying Patterns 10 5.0 Strategy and Implementation Summary 11 5.1 Marketing Strategy 11 5.2 Sales Strategy 11 5.2.1 Sales Forecast 11 Chart: Sales Monthly 12 Table: Sales Forecast 12 6.0 Management Summary 13 1 6.1 Personnel 13 1 Table: Personnel 13 7.0 Financial Plan 14 7.1 Important Assumptions 14 1 Table: General Assumptions 14 7.2 Break-even Analysis 14 Chart: Break-even Analysis 15 Table: Break-even Analysis 15 7.3 Projected Cash Flow 15 Table: Cash Flow 16 7.4 Projected Profit and Loss 16 Chart: Profit Monthly 17 Chart: Profit Yearly 17 Chart: Gross Margin Monthly 18 Chart: Gross Margin Yearly 18 Table: Profit and Loss 19 7.5 Projected Balance Sheet 19 1 Table: Balance Sheet 19 7.6 Business Ratios 20 Table: Ratios 21 Table: Sales Forecast 23 Table: Personnel 24 Table: General Assumptions 24 Table: Profit and Loss 26 Reference 28