文本描述
III A 科贷公司业务人员薪酬方案研究与设计 中文摘要 金融业是现代服务业的重要组成部分,也是检验经济发达程度的一个标准。在金 融和投资活跃的江浙地区,随着金融创新的不断深入,准金融的科贷公司应运而生, 作为传统金融行业的一个有效补充部分,对当地的中小企业的资金支持和长效发展起 着非常关键的作用。A 科贷公司作为江苏省首家科贷公司,成立三年以来,在业务探 索和内部运营方面积累了不少实践经验,也备受业界关注。作为一家新型的准金融公 司,如何提高薪酬制度对业务人员的吸引力和激励作用,为公司创造持续价值,是本 文研究的重点。 首先本文介绍了薪酬激励的相关理论,为研究提供理论支持。其次本文对行业环 境、企业内部状况进行了详细分析,通过满意度调查发现公司业务人员现有薪酬方案 的优势与不足,并同时借鉴了商业银行和股权投资行业相关岗位的薪酬管理实践,提 出了 A 科贷公司业务人员新的薪酬方案设计,以及实施该方案的各项支撑依据,做 好各项理论和实施准备,为薪酬方案的实现提供了坚实的基础。 关键词,科贷公司;薪酬管理;激励;业务人员 作 者,周 霞 指导老师,张方华英文摘要 A 科贷公司业务人员薪酬方案研究与设计 IV Study on the design of A Venture Debt Company's Compensation System ABSTRACT Financial industry is considered to be not only an important part of modern service industries, but also a standard principle to examine the degree of economic development. In Jiangsu and Zhejiang area where financial and investment activity are lively, venture debt companies appear as effective supplement of traditional financial industry with deepening of financial innovation which have a key role in financial support and long-time development of local small and medium enterprises. Suzhou A venture debt company has accumulated a lot of practical experience in business exploration and internal operation since founded in three years ago as the first venture debt company and obtained much attention from business aspects. For this new kind of financial company, it is important to pay attention on the management and carry out appropriate assessment system of compensation to abstract and inspire business staff for creating sustainable value, which is also the main point of this paper. The paper introduced related theories on compensation incentive as theoretical guiding. And then, the paper analyzed the industrial environment and internal situation of the enterprises in detail. The paper reveals advantages and shortages of the present compensation package of business staff and discusses compensation management practice of corresponding positions in commercial bank and equity investment industry. According to the preview analysis, the paper put forward a new compensation design for business staff of Suzhou A venture debt company and comprehensive supporting basis putting the design into practice. Keywords: venture debt company; compensation management; incentives; business staff Written by Zhou Xia Supervised by Zhang Fanghua目 录 第一章 绪 论....................................................................................................................1 1.1 研究背景 .....................................................................................................................1 1.2 问题的提出 .................................................................................................................4 1.3 研究意义 .....................................................................................................................5 第二章 相关理论与文献综述............................................................................................7 2.1 薪酬的概念与形成 .....................................................................................................7 2.1.1 薪酬的界定...........................................................................................................7 2.1.2 与薪酬相关的概念...............................................................................................8 2.1.3 薪酬的构成...........................................................................................................9 2.2 薪酬管理的相关理论 ............................................................................................... 11 2.2.1 马斯洛的需求层次理论..................................................................................... 11 2.2.2 赫茨伯格的双因素理论.....................................................................................12 2.2.3 弗鲁姆的期望理论.............................................................................................13 2.2.4 亚当斯的公平理论.............................................................................................14 2.2.5 委托代理理论.....................................................................................................15 2.3 薪酬激励的相关研究现状 .......................................................................................16 2.3.1 国内外研究现状.................................................................................................16 2.3.2 文献综述.............................................................................................................21 第三章 A 科贷公司业务人员薪酬现状与问题分析......................................................23 3.1 公司介绍 ...................................................................................................................23 3.2 A 科贷公司业务人员薪酬现状 ................................................................................25 3.3 A 科贷公司业务人员薪酬满意度调查 ....................................................................25 3.3.1 调查过程.............................................................................................................25 3.3.2 问卷设计.............................................................................................................26 3.3.3 信效度检验.........................................................................................................26 3.4 A 科贷公司业务人员薪酬满意度调查结果分析 ....................................................272 3.5 A 科贷公司业务人员薪酬管理的关键问题揭示 ....................................................29 第四章 A 科贷公司业务人员薪酬方案设计..................................................................32 4.1 薪酬方案设计原则 ...................................................................................................32 4.2 A 科贷公司业务人员薪酬方案设计的特征 ............................................................33 4.2.1 商业银行客户经理的薪酬方案参考模式.........................................................33 4.2.2 股权投资公司投资经理的薪酬方案参考模式.................................................34 4.2.3 A 科贷公司业务人员薪酬方案的整体定位与构成..........................................35 4.3 A 科贷公司业务人员的薪酬设计 ............................................................................37 4.3.1 薪酬设计考虑因素.............................................................................................37 4.3.2 薪酬定位.............................................................................................................37 4.3.3 薪酬组合.............................................................................................................38 4.3.4 薪酬与绩效关系.................................................................................................39 4.3.5 福利制度的设计.................................................................................................42 4.4 新旧薪酬方案的比较分析 .......................................................................................42 第五章 A 科贷公司业务人员薪酬方案的支撑体系和实施步骤..................................44 5.1 薪酬方案的支撑体系 ...............................................................................................44 5.1.1 A 科贷公司业务人员薪酬方案实施的组织保证..............................................44 5.1.2 A 科贷公司业务人员薪酬方案实施的制度保证..............................................45 5.1.3 A 科贷公司业务人员薪酬方案实施的沟通保证..............................................46 5.2 薪酬方案的实施步骤 ...............................................................................................47 5.2.1 方案设计.............................................................................................................47 5.2.2 方案落地.............................................................................................................47 5.2.3 效果评价与持续改进.........................................................................................48 第六章 结论与展望..........................................................................................................50 6.1 本文研究结论及创新点 ...........................................................................................50 6.2 本文研究的不足 .......................................................................................................51 6.3 本文进一步研究的展望 ...........................................................................................51