在新时期区域经济发展与教育体制改革的宏观背景下，为贯彻落实“桥头 堡”战略与云南文化强省建设目标，加强优秀云南民族文化人才的培养迫在眉 睫，云南文化产业职业学院正是在上述宏观环境下应运而生。本文拟通过对云南 文化产业职业学院建设的经济与社会效益、文化环境影响评价、投资与财务估算、 建设与运营战略思考、具体筹建方案等一系列的项目要素进行研究分析，探讨云 南文化产业职业学院建设的必要性与可行性，研究现有教育格局下民营高职学院 的发展，并由此探索新的文化产业发展模式、新的教育发展模式与新的校企合作 模式。 为充分发挥云南文化产业在桥头堡建设中的作用，推动区域文化产业人才培 养，完善文化产业链建设，进一步提升云南文化在全国的影响力，做大、做强云 南文化产业；为推进云南省高等教育事业的发展，优化云南省高等教育布局，促 进丽江市经济社会文化发展，云南文投集团计划在丽江市建设一个联合国内、国 外多家知名院校共同办学的，集研究生、普通本科教育、高等职业教育、各类培 训教育于一体的股份制高等院校——云南文化产业职业学院。 另外，通过对学院园区项目的开发建设，重点研究文化、旅游、教育、科技、 产业的有机结合，产学研一体的新模式，培养学生实作能力，真正成为运用型、 复合型的人才，解决就业问题，发展城市运营能力，提升企业文化的社会影响力， 发挥文化、教育事业支持文化产业，文化产业“反哺”文教事业。 关键词：文化产业 职业学院 可行性研究 办学模式 校企合作I Abstract In the new era of regional economic development and education reform macro background, Yunnan strengthen the training of excellent national culture talents to implement the bridgehead strategic goal and speed up the pace of cultural reform, and Yunnan Vocational College of cultural industry is born at this proper moment . This paper research the construction of the Cultural Industry Vocational College and its economic and social benefits, environmental impact assessment, investment and financial estimates, construction and operational strategy, also other specific elements of the college project, explore the necessity and feasibility of the Cultural Industry Vocational College project under the existing pattern of private vocational education development, and thus explore new cultural industry development model, the development of new educational models and new school-enterprise cooperation. To give full play to the role of cultural industry in the bridgehead construction in yunnan, promote regional cultural industry personnel training, improve the cultural industry chain construction, further enhance the influence of yunnan culture all over the country, do big, do strong culture industry in yunnan province; To promote the development of higher education in yunnan province, optimize the layout of higher education in yunnan province, to promote economic, social and cultural development in lijiang of yunnan, cast group plans in lijiang city building a joint domestic and foreign many famous colleges and universities jointly running a school, graduate students and ordinary undergraduate education, higher vocational education, all kinds of training education in the integration of shareholding system in colleges and universities of yunnan culture industry vocational college. In addition, through to the college park development and construction of the project, the key research culture, tourism, education, science and technology, organic combination of industry, the production, the integration of the new mode of cultivating students' practical ability, really become type, compound talents, to solve the employment problem, the development of urban operation ability, enhance the social influence of enterprise culture, culture, education career support of cultural industry, cultural industry feedback culture and education. keywords：Culture Industry, Vocational College, Feasibility Study, Education Model, School-enterprise CooperationII 目 录 摘要.........................................................................................................I Abstract.....................................................................................................I 第一章 绪论...............................................................................................1 第一节 项目概况................................................................................................1 一、拟建项目名称及地理位置.........................................................................................1 二、项目建设基本思路.....................................................................................................1 三、建设规模.....................................................................................................................2 第二节 项目研究的背景及意义 ............................................................2 一、背景分析.....................................................................................................................2 二、云南情况.....................................................................................................................4 三、研究的意义.................................................................................................................5 第三节 拟采取的研究方案、技术路线..................................................7 第二章 国内外的研究动态及发展趋势（文献综述）..........................8 第一节 国外领域代表........................................................................................8 第二节 国内领域代表........................................................................................9 第三章 可行性分析 ................................................................................11 第一节 市场分析..............................................................................................11 一、丽江市场条件充足...................................................................................................11 二、云南民族文化产业发展为学院奠定了社会基础...................................................11 三、依托“和合”的民族哲学文化，有利于形成办学特色 ...........................................12 第二节 保障条件..............................................................................................13 一、丽江市具有较好的教育基础，有利于促进学院快速发展...................................13 二、高职教育发展新机遇保证了学院的可持续发展...................................................14 三、云南文投集团为文产学院建设提供了充足的条件保障.......................................14III 第四章 必要性分析 ................................................................................16 第一节 丽江得天独厚不可复制的品牌资源优势..........................................17 一、自然优势...................................................................................................................17 二、文化优势...................................................................................................................18 三、区位优势...................................................................................................................19 四、产业优势...................................................................................................................20 第二节 专业人才——文化产业发展的短板..................................................20 第三节 文化创意——文化产业人才的核心能力..........................................21 第四节 打造专业高等院校——文化产业人才培养的基本路径..................22 第五节 建设云南文化产业职业学院相关支持体系......................................23 一、资金支持体系...........................................................................................................23 二、政策支持体系...........................................................................................................23 三、市场支持体系...........................................................................................................23 第五章 项目建设的社会效益分析 ........................................................25 第一节 社会效益分析......................................................................................25 一、聚合文化产业资源,塑造全新云南文化产业名片.....................