世界能源形势日益紧迫。同时环境状况是人类面临的另一大问题，仅在我国环境污 染间接或直接造成的经济损失占国民总值的比例已经达到 3—4%。 太阳能光伏发电作为重要的一种清洁的可再生能源形式，世界各国都在竞相发展太 阳能光伏发电。在过去的 10 年中，世界光伏发电的市场增长迅速，连续 8 年年增长率 超过 30％，有可能在不远的将来很大程度上改变能源生产、供应和消费方式，给能源发 展带来革新。 国家有关部门已相继出台了一系列的政策和法规鼓励开发利用可再生能源。2003 年以来，国家颁布了《可再生能源法》，并实施了太阳能光伏发电优惠上网电价等有关 配套政策，从而使太阳能光伏发电迅速发展。 本文以商业计划书的形式，通过 MBA 课堂学到的分析方法，理论结合实际，对 Y 集团公司拟投资的 YH 光伏发电并网电站示范项目，进行了详尽的外部环境分析、内部 环境分析、市场分析、竞争性分析及 SWOT 分析，对项目建设方案与施工组织设计、 项目公司的组织机构及环保措施进行了论述，并对项目进行了投资估算与效益分析，最 后进行了项目风险分析与防范。通过一系列能源分析以及经济分析，展示新能源利用的 诸多优点；并通过对 YH 光伏发电并网电站示范项目的商业分析，得出本项目建设是必 要的、可行的、并且本项目是具有一定投资价值的结论，展示了本项目可创造的良好经 济效益、生态效益以及社会效益。 关键词，光伏发电；投资分析；商业计划书 IAbstract World energy situation is urgent. At the same time, state of the environment is the human face another problem, only in our country environmental pollution of indirect or direct economic losses caused by accounting for the proportion of gross domestic product has reached 3 -4%. Solar photovoltaic power generation as an important kind of clean and renewable energy form, all countries in the world competing in the development of solar photovoltaic power generation. In the past 10 years, the world PV market is growing rapidly, for 8 consecutive years with an annual growth rate of more than 30%, likely in the near future, largely changes of energy production, supply and consumption, energy development innovations. The relevant departments of the state has promulgated a series of policies and regulations to encourage the development and utilization of renewable energy. Since 2003, the state promulgated the renewable energy law, and the implementation of solar photovoltaic feed-in tariffs and other relevant supporting policies, so that the rapid development of solar photovoltaic power generation. Based on the business plan form, through the MBA learned in class analysis method, combining theory and practice, for the Y group company plans to invest YH PV grid-connected power plant demonstration project, a detailed analysis of the external environment, internal environment analysis, market analysis, competitive analysis and SWOT analysis, the construction scheme of the project and construction organization project design, the organization and the protection measures were discussed, and the project investment and benefit analysis, the project risk analysis and prevention. Through a series of energy analysis and economic analysis of new energy utilization, show many advantages; and through the YH PV grid-connected power plant demonstration project of business analysis, that the project construction is necessary, feasible, and the project has investment value conclusion, showing the project to create a good economic benefit, ecological benefit and social benefit. Key words，Photovoltaic power generation；Investment analysis；Business plan II目 录 摘要.........................................................................................................................................I ABSTRACT .............................................................................................................................. II 图表清单...................................................................................................................................V 第一章 绪 论..........................................................................................................................1 1.1 研究背景和意义 ............................................................................................................. 1 1.2 文献综述 ......................................................................................................................... 4 1.3 报告研究内容与方法 ..................................................................................................... 9 第二章 项目概况....................................................................................................................11 2.1 项目投资方概况 ........................................................................................................... 11 2.2 地理位置 ....................................................................................................................... 12 2.3 太阳能资源 ................................................................................................................... 12 2.4 项目规模 ....................................................................................................................... 14 2.5 本章小结 ....................................................................................................................... 14 第三章 项目实施环境与基础................................................................................................15 3.1 外部环境分析 ............................................................................................................... 15 3.2 内部环境分析 ............................................................................................................... 21 3.3 项目的市场分析 ........................................................................................................... 23 3.4 项目竞争性分析 ........................................................................................................... 27 3.5 项目SWOT分析 ............................................................................................................ 29 3.6 本章小结 ....................................................................................................................... 30 第四章 项目建设方案与施工组织设计................................................................................32 4.1 项目建设方案 ............................................................................................................... 33 4.2 项目施工组织设计 ....................................................................................................... 43 4.3 本章小结 ....................................................................................................................... 46 第五章 项目公司的组织机构及环境保护措施....................................................................47 5.1 组织框架及人力资源 ................................................................................................... 47 III5.2 环境保护 ....................................................................................................................... 49 5.3 本章小结 ....................................................................................................................... 50 第六章 项目投资估算与效益分析........................................................................................51 6.1 投资估算 ....................................................................................................................... 51 6.2 经济评价 ....................................................................................................................... 52 6.3 经济效益分析 ............................................................................................................... 53 6.4 敏感性分析 ................................................................................................................... 54 6.5 社会效益分析 ............................................................................................................... 56 6.6 项目招标管理 ............................................................................................................... 57 6.7 本章小结 ....................................................................................................................... 57 第七章 项目风险分析与防范................................................................................................58 7.1 政策风险与对策 ........................................................................................................... 58 7.2 经济风险与对策 ........................................................................................................... 59 7.3 技术风险与对策 ........................................................................................................... 59 7.4 工程建设风险与对策 ................................................................................................... 59 7.5 自然灾害风险 ............................................................................................................... 60 7.6 本章小结 ....................................................................................................................... 60 结 论......................................................................................................................................61