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MBA论文_企业战略变化过程研究-基于悖论和场域的视角DOC

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摘 要 随着互联网的扩张和全球化进程的推进,企业所处环境的不确定性越来越突 显,只有合理推进企业的战略变化,才能更好地实现可持续发展。然而,由于战 略变化的动态性和持续性,企业成功地实施战略变化是非常困难的。尤其是混合 冲突型企业,经常会面临多种冲突同时存在的情况,战略变化过程会更复杂和多 变。尽管现有研究已经对战略变化的过程做了多种角度的揭示,但缺乏对混合冲 突型企业在不确定环境中战略变化过程的归纳。因此,本文以混合冲突型企业为 研究对象,基于悖论理论和场域理论打开战略变化的过程,构建符合持续变化视 角的战略变化过程模型。本文的研究内容以战略变化过程中的悖论冲突、“潜过 程”和场域承载的逻辑展开,具体包含以下三部分子研究: 第一,组织的悖论冲突与战略变化过程。从悖论的视角来看,组织的冲突是 企业战略变化的动力。在混合冲突型企业中,冲突的情况是复杂和多变的。本文 基于悖论冲突的两种存在论,将悖论分为固有悖论和建构悖论。首先以攀钢集团 为研究对象,通过内容分析的方法,从建构悖论与战略变化之间的关系入手探索 诱导战略与自主战略的交互如何影响战略变化的过程。其次,以中山大学新华学 院为研究对象进一步探索固有悖论与建构悖论如何共同影响战略变化的过程。最 后,综合两个过程研究,总结混合冲突之间的协调与战略变化之间的关系。 第二,通过组织认知和行动的交互规律探索战略变化过程的“潜过程”。战 略变化过程中存在显性层面看不到的潜在过程。为了打开这个潜在过程,发现战 略变化过程中企业新战略产生的机制,本文首先通过关键事件路径法,以东方汽 轮机有限公司为研究对象对战略变化的潜在过程进行归纳,得到战略变化的“潜 过程”。其次本文通过逐层编码的方法以长虹集团为研究对象探索不连续战略变 化过程中认知与行动的特征,检验“潜过程”结论的效度。最后,总结混合冲突 型企业战略变化过程的“潜过程”。 第三,承载冲突的“战略场域”与战略变化过程。场域的概念具有多样性, 它们的共性是用来承载场域中的单位或者实体的行为和交互。虽然已有的研究表 明环境、情境等对战略变化具有重要影响,但是并没有专门的概念用来描述战略 变化过程中场域的作用。因此,本文通过关键事件路径法,以东方汽轮机有限公 司为研究对象来探索战略变化过程中“战略场域”的作用机制。另外,本文通过 内容分析法,以中山大学新华学院为研究对象进行纵向研究,探索战略场域与悖 论冲突、战略变化的协同演化过程。摘 要 II 本文的创新点主要体现在:第一,本文区分了企业多层次冲突,揭示出双悖 论协调机制,释放了企业战略变化过程研究的新路径。本文在总结悖论相关文献 的基础上,从建构悖论和固有悖论出发,构建了二者的协调机制与战略变化过程 之间的共同演化关系。第二,本文引入“战略场域”的概念,深入到企业战略变 化的“潜过程”,推进了企业战略变化过程中场域作用机制的探索。通过对不同 研究对象在战略场域中战略变化过程的探索,本文构建了“战略场域”的概念, 并提出场域的驱动机制和聚焦机制,为企业战略变化所处环境的探索和理论发展 提供了新方向。第三,本文在总结悖论冲突、潜在过程和场域承载的三部分研究 基础上,构建了贯穿连续与不连续战略变化的过程模型,拓展了企业战略变化过 程研究的边界。 关键词:战略变化,悖论理论,场域理论,“战略场域”ABSTRACT III ABSTRACT With the expansion of the Internet and the advancement of globalization, the uncertainty of the environment in which enterprises live is becoming more and more prominent. Only by properly promoting strategic changes can enterprises achieve better sustainable development. However, due to the dynamic and continuity of strategic changes, it is very difficult for enterprises to successfully implement strategic changes. Especially for mixed-tension enterprises, they often face multiple tensions at the same time, and the process of strategic change will be more complex and changeable. Although existing studies on the process of strategic change have revealed the process of strategic change from various perspectives, there is a lack of openness to the process of strategic change in the uncertain environment for mixed-tension enterprises. Therefore, based on paradox theory and field theory, this dissertation takes mixed-tension enterprises as the research object, opens up the process of strategic change, and constructs a process model of strategic change in line with the perspectives of continuous change. The research content of this dissertation is based on the logic of paradox tension, latent process and field bearing of strategic change process. It consists of three parts: Firstly, the paradox tension and strategic change process of the organization. From the perspective of paradox, organizational tension is the driving force for the change of enterprise strategy. In mixed-tension enterprises, tension situations are complex and changeable. In this dissertation, two kinds of ontologies based on paradox tension can be divided into inherent paradox and construction paradox. By means of content analysis, this dissertation first takes Panzhihua Iron & Steel Group as the research object. This dissertation explores how the interaction between induced strategy and autonomous strategy affects the process of strategic change from the perspective of the relationship between construction paradox and strategic change. Secondly, this dissertation takes Xin Hua College of Sun Yat-sen University as the research object. This dissertation further explores how the inherent paradox and the construction paradox influence the process of strategic change together. Finally, the relationship between the coordination of mixed tensions and strategic change is summarized by synthesizing the two process studies.ABSTRACT IV Secondly, it explores the latent process of strategic change through the interaction of organizational cognition and action. There are potential processes in the process of strategic change that can not be seen at the explicit level. In order to open up this potential process and discover the mechanism of new strategy in the process of strategic change, Firstly, through the critical event path method, the potential process of strategic change is summarized by taking Dongfang Steam Turbine Co., Ltd. as the research object, and the potential process of strategic change is obtained. Secondly, by using layer-by-layer coding method, this dissertation takes Changhong Group as the research object to explore the characteristics of organizational cognition and action in the process of discontinuous strategic change, and to test the validity of the conclusion of latent process. Finally, the latent process of strategic change of mixed-tension enterprises is summarized. Thirdly, the strategic field bearing the tension and the process of strategic change. The concept of field appears in many theories. Conceptual definitions of field are diverse, and their commonalities are used to carry the behavior and interaction of units or entities in the field. Although previous studies have shown that environment and situation have important effects on strategic change, there is no specific concept to describe the role of field in the process of strategic change. Therefore, this dissertation takes Dongfang Turbine Co., Ltd. as the research object to explore the mechanism of strategic field in the process of strategic change through the critical event path method. In addition, this dissertation takes Xin Hua College of Sun Yat-sen University as the research object to explore the co-evolution process of strategic field and paradox tension and strategic change through content analysis. The main innovations of this dissertation are as follows: Firstly, this dissertation divides paradoxical tensions into different levels. It reveals the coordination mechanism of different tensions and a new way to study the process of strategic change of enterprises. Based on summarizing the relevant literature on paradox, this dissertation starts from the construction paradox and inherent paradox. Secondly, this dissertation introduces the concept of strategic field and goes deep into the latent process of enterprise strategic change, which promotes the exploration of the field mechanism in the process of enterprise strategic change. By exploring the process of strategic change in the strategic field of different research objects, this dissertation constructs the concept of strategic field which puts forward the driving mechanism and focusing mechanismABSTRACT V of the role of the field, which provides a new