随着信息技术的逐步成熟，平台生态系统逐步涌现并表现出出色 的活力，但由于企业资源情况和所处市场位势的差异，不同核心企业 所建立的平台生态系统也表现出很大差别，企业资源的这种差异将对 平台生态系统的构建策略和模式产生什么影响，并在多大程度上影响 系统的成长路径将是具有重要现实意义的基本理论问题，值得深入研 究，本文将以海尔和小米两家企业作为样本，探索核心企业差异带来 的平台生态系统差异，并揭示不同平台表现的深层原因和影响因素。 本文采取嵌套案例研究的方法，对小米和海尔两个生态系统中典 型企业进行分析，归纳这两个生态系统在资源支持、价值创造、平台 治理三个领域的不同平台表现，从而揭示背后的理论支撑。研究发现， 在平台生态系统的构建上，在位企业和新创企业建立生态系统面对的 资源状况不同，在位企业为了克服企业资源惰性，采取差异化平台策 略，促进资源活力，而新创企业为了克服本身资源限制，采取复制型 平台策略，增加现有资源的使用效率；在资源支持阶段，核心企业为 生态系统中的缝隙型企业提供的资源可分为架构资源和专业资源，这 两种资源都是企业创业的关键要素支撑，平台机制具有比传统增长机 制更大的优势，资源使用中的架构资源也可以产生平台；在价值创造浙江工业大学硕士学位论文 平台生态系统的策略选择和平台表现， 小米和海尔案例 II 上，被孵企业的成功与所积累的资源能否反馈于生态系统，决定了生 态系统的价值创造；在平台治理上，两种平台策略决定了被孵企业战 略自主性、平台层次性以及平台对被孵企业的过程控制强度，影响了 被孵企业的目标与生态价值创造目标的一致性。 本文的研究丰富了平台生态系统的相关理论研究，将创业和平台 理论相连，丰富了平台生态系统的意义。本文的研究促进平台生态系 统理论更好地指导中国企业的创业实践，对中国企业在互联网情境下 的战略实施具有重要的理论指导和实践参考意义。 关键词，平台生态系统，平台策略，资源支持，价值创造，平台 治理 论文类型，应用研究浙江工业大学硕士学位论文 平台生态系统的策略选择和平台表现， 小米和海尔案例 III STRATEGIC CHOICEAND PLATFORM PERFORMANCE OFTHE PLATFORM ECOSYSTEM:XIAOMIAND HAIER CASE ABSTRACT With the gradual maturity of information technology, the platform ecosystem has emerged and shown excellent vitality. However, due to the differences in enterprise resources and market potential, the platform ecosystems established by different core enterprises also show great differences. The impact of this difference in enterprise resources on the construction strategies and models of the platform ecosystem, and the extent to which it affects the growth path of the system will be a fundamental theoretical issue of great practical significance. It is worthy of further study. This article will use two cases Haier and Xiaomi to explore the differences in platform ecosystems brought about by differences in core enterprises and revealed the underlying causes and influencing factors of different platforms. This paper adopts the nested case study method to analyze the typical enterprises in the whole ecosystem of Xiaomi and Haier, and summarizes the different performances and root causes of the two ecosystems in the three fields of resource support, value creation and platform governance. Thereby revealing the theoretical support behind it. The research finds that in the construction of the platform ecosystem, the incumbent core enterprises and the new core enterprises have different resource status in the establishment of the ecosystem. In order to overcome the resource inertia, the incumbent enterprises adopt a differentiated platform strategy to promote resource vitality. In order to overcome their own resource constraints, new ventures adopt a replication-based platform strategy to increase the efficiency of the use of existing resources. In the resource support phase, the resources provided by浙江工业大学硕士学位论文 平台生态系统的策略选择和平台表现， 小米和海尔案例 IV platform keystone enterprises for entrepreneurs in the ecosystem can be divided into architectural resources and specialized resources. The platform mechanism has a greater advantage than the traditional growth mechanism, and the platform mechanism can also be generated by the use of architectural resources. These two resources are key to the success of entrepreneurs in the ecosystem. In the value creation phase, the resources obtained by the hatched enterprise to a large extent determine the success of the entrepreneurial enterprise. Whether the resources accumulated by the hatched enterprise can be fedback to the ecosystem determines the expansion and value creation of the ecosystem; in the platform governance phase, the two platform strategies determine whether the hatched enterprise independently identifies the market opportunity and the process control intensity of the platform enterprise to the hatched enterprise, and affects the specialization level of the resources of the hatched enterprise，thereby affecting the consistency between the goal of the hatched enterprise and value creation of the ecosystem. The research in this paper enriches the relevant theoretical research on the platform ecosystem and links the entrepreneurship with platform theory, improving the significance of the platform ecosystem. Companies in the platform ecosystems rely on ecosystems to grow, as well as feedback to ecosystems to promote their expansion. The high efficiency of platform enterprise incubation must reduce the complexity of the system. The hierarchy of the platform, the tightness of the process and whether the ecosystem is generated in the strategic design all affect the maximization of the interests and value creation of the entire ecosystem. This paper makes the platform ecosystem theory better guide the entrepreneurial practice of Chinese enterprises, and has important theoretical guidance and practical significance for the strategic implementation of Chinese enterprises in the Internet context. KEYWORDS: Platform ecosystem; Platform strategy; Resource support; Value creation; Platform governance TYPE OFDISSERTATION / THESIS ，Application Research浙江工业大学硕士学位论文 平台生态系统的策略选择和平台表现， 小米和海尔案例 V 目 录 1 绪论 ............................................................................................. 1 1.1 研究背景 ...................................................1 1.2 研究内容 ...................................................3 1.3 研究意义以及创新性 .........................................5 2 理论综述...................................................................................... 6 2.1 平台理论 ...................................................6 2.1.1 平台的界定.......................................................................................6 2.1.2 组织平台...........................................................................................6 2.1.3 生产平台...........................................................................................7 2.1.4 商业平台...........................................................................................7 2.2 商业生态系统 ...............................................8 2.2.1 商业生态系统的界定和内涵...........................................................8 2.2.2 商业生态系统的创业资源要素.......................................................9 2.2.3 商业生态系统的价值创造.............................................................11 2.3 平台生态系统 ..............................................11 2.3.1 平台生态系统的概念.....................................................................11 2.3.2 平台生态系统的特征.....................................................................12 2.3.3 平台生态系统的驱动与生成.........................................................15 2.3.4 平台主视角的架构与治理.............................................................18 2.3.5 平台主视角的竞争特点.................................................................20 2.4 研究评述 ..................................................21 3 方法论........................................................................................ 23 3.1 研究设计 ..................................................23 3.2 数据收集 ..................................................25 3.3 数据分析 ...............................................