项目可行性研究是在项目拟建之前，通过对项目有关的市场、技术、效益和风险等 方面进行全面的研究和分析，论证评估项目是否可行，并选择最佳的实施方案，这是项 目开展前至关重要的一个策划验证工作。本文依据可行性研究的基本理论，以 W 公司 冷链运输研发项目为例，从市场、技术和运营、效益和风险这四个方面对该项目进行可 行性研究。 目前，随着互联网的出现，电子商务迅速发展，带动了人民消费模式的转变，很多 消费者开始把网购目标锁定到生鲜市场，因此，冷链产品在生鲜产品的流通过程中起着 至关重要的作用。通过市场分析，从我国的冷链政策、电商发展和消费者饮食习惯的改 变来讲述冷链运输的发展机遇，对前两大网购生鲜食品——农产品和奶制品行业——进 行市场情况和预测分析，得出市场规模十分巨大，需求量日益增多，没有达到饱和的状 态，同时将冷藏车和冷藏车制冷技术列为本项目的市场竞争对手进行分析，对自冷却式 移动冷藏项目的研究提供了市场需求分析的依据。对比国内外制冷技术的发展情况，调 研目前国吸附制冷技术的专利技术，结合项目各合作单位的研发优势和前期对吸附制冷 技术的研究，设计项目技术方案，分配工作任务，组建项目团队和人员规划，合理安排 人力资源的配置，分析项目运营情况；从经济和社会两个角度对项目效益进行分析，综 合考虑冷链行业的市场规模和新产品投入市场的低接受度，估算了项目的投资回收期， 论证项目的效益可行性；采用风险识别和评价的方式，从市场、技术、管理和财务等方 面的风险因素进行识别、评价和防范，提出应对的规避措施。 通过市场、技术和运营、效益和风险这四个方面的分析，本项目符合可行性研究的 相关验证内容。 关键词，冷链运输 吸附制冷 可行性分析II Abstract The feasibility study of the project is to evaluate the feasibility of the project and select the best implementation solution through a comprehensive study and analysis of the relevant market, technology, benefits and risks of the project before the project is proposed. This is a critical piece of planning validation before the project begins. Based on the basic theory of feasibility study and taking the cold chain transportation R&D project of W company as an example, this paper makes feasibility study from four aspects: market, technology and operation, benefit and risk. At present, with the advent of the Internet, the rapid development of electronic commerce has driven the transformation of people's consumption patterns. Consumers began to target online shopping to the fresh market, so cold chain products in the circulation of fresh products play a crucial role. Through market analysis, the development opportunities of cold chain transportation are described from China's cold chain policy, e-commerce development and changes in consumer eating habits. The market situation and forecast analysis of the first two major online purchases of fresh foods -- agricultural products and dairy products. It is concluded that the market is very large, the demand is increasing, and it has not reached saturation status. At the same time, the refrigeration vehicle and refrigeration vehicle refrigeration technology are listed as market competitors for this project. The research of self-cooled mobile refrigeration project provides the basis for market demand analysis. To compare the development of refrigeration technology at home and abroad, investigate the current national patent technology of adsorption refrigeration technology, combine the research and development advantages of each cooperation unit of the project and the previous research on adsorption refrigeration technology, design the project technology plan, and allocate the tasks. Set up project team and personnel planning, arrange human resource allocation, analyze project operation situation; This paper analyzes the benefit of the project from the economic and social perspectives, comprehensively considers the market size of the cold chain industry and the low acceptance of new products into the market, estimates the investment recovery period of the project, and proves the feasibility of the project's benefit. By means of risk identification and evaluation, risk factors such as market, technology, management and finance are identified, evaluated and prevented, and countermeasures are put forward. Through the analysis of the four aspects of market, technology and operation, benefit and risk, this project conforms to the relevant verification content of the feasibility study.III Keywords: Cold Chain Transportation/Adsorption Refrigeration/Feasibility Report目录 摘要.............................................................................................................................................I Abstract ..................................................................................................................................... II 第一章 绪论..............................................................................................................................1 1.1 研究背景、意义和项目概述......................................................................................... 1 1.1.1 研究背景................................................................................................................... 1 1.1.2 研究的意义............................................................................................................... 3 1.1.3 项目概述................................................................................................................... 3 1.2 文献综述.......................................................................................................................... 4 1.2.1 国内外可行性研究现状.......................................................................................... 4 1.2.2 冷链物流项目可行性研究现状.............................................................................. 6 1.3 项目可行性研究的理论概述......................................................................................... 6 1.3.1 可行性研究的基本原则.......................................................................................... 7 1.3.2 可行性研究的主要内容.......................................................................................... 7 1.4 报告研究的内容和方法................................................................................................. 8 1.4.1 报告研究的内容...................................................................................................... 8 1.4.2 研究的方法和框架路线........................................................................................... 9 第二章 项目市场环境需求分析............................................................................................10 2.1 冷链运输的发展机遇.................................................................................................... 10 2.1.1 国家冷链产业相关政策......................................................................................... 10 2.1.2 生鲜电商助力......................................................................................................... 11 2.1.3 居民饮食消费结构变化......................................................................................... 12 2.2 生鲜产品的市场规模分析............................................................................................ 13 2.2.1 农产品冷链运输的情况和预测分析.................................................................... 13 2.2.2 奶制品冷链运输的情况和预测分析.................................................................... 16 2.3 冷链运输设备竞争分析................................................................................................ 19 2.3.1 冷藏车的情况分析................................................................................................. 19 2.3.2 冷藏车制冷设备的供给分析................................................................................. 20 2.4 本章小结........................................................................................................................ 21 第三章 项目的技术和运营可行性分析................................................................................233.1 国内外冷链技术发展现状........................................................................