2015 年 3 月，李克强总理在政府工作报告中提出中国的《“互联网+”行动计划》， 即“推动移动互联网、云计算、大数据、物联网等信息通讯技术与现代制造业结合， 促进电子商务、工业互联网和互联网金融健康发展，引导互联网企业拓展国际市场”， 这就意味着要把大数据、云计算、物联网等信息技术应用到各个领域，整合和优化配 置资源。把互联网思维融入传统产业的生产、设计、研发、销售等各环节，倒逼商业 模式转型来适应新兴市场，变革原有生产方式、产业组织和价值链体系，提高工业制 造生产效率，提升国家的创新能力和竞争力。 本论文根据客户为导向的理论基础，从研发管理的角度对创新发展策略展开研究。 首先，论述创新价值链理论、客户研究理论和产品策划理论，全面诠释了研发创新的 三个重要维度。然后，基于以上概念，建立一个分析研发创新管理策略的理论框架模 型。最后，本文以凯驰公司为例进行实证调查研究，针对凯驰公司研发创新发展策略 问题进行全面剖析，并结合凯驰总部战略规划，对凯驰研发管理过程中存在的各种问 题逐一分析删选，系统地提出较为科学的问题解决方案。结果显示，敏锐觉察行业发 展趋势，抓住当前互联网+发展初期的良好机遇，从技术、服务、设计标准等方面优 化研发创新价值链的各个环节，全方位资源整合、加强评审监督机制、系统提升研发 创新管理能力，最终开发出契合时代要求、客户满意的新产品。 关键词，研发创新；创新价值链；大数据应用III Abstract In March 2015, Premier Keqiang Li put forward China's Internet + Action Plan in the government work report, which is to promote the integration of information and communication technologies such as Mobile Internet, Cloud Computing, Big Data, and Internet of Things with modern manufacturing, and promote e-commerce. The healthy development of industrial Internet and Internet finance will lead Internet companies to expand their international markets. This means that information technologies such as Big Data, Cloud Computing, and the Internet of Things must be applied to all fields, integrate and optimize the allocation of resources, and integrate Internet thinking into traditional Industry's production, design, R&D, sales, and other aspects, forced business model transformation to adapt to emerging markets, change the original production methods, industrial organizations and value chain system, improve industrial manufacturing production efficiency, enhance the country's innovation ability and competitiveness. Based on the customer-oriented theory, this thesis studies the innovation development strategy from the perspective of R&D innovation. Firstly, it discusses the innovation value chain theory, customer research theory and product design theory, it explains the three important dimensions of R&D innovation. Then, a theoretical framework for analyzing R&D and innovation management strategy is established. Taking Karcher as an example to conduct empirical research, focus on deeply analysis Karcher innovation development strategy problems in digital age, combine with Karcher HQ’s Development strategy, the problems are analyzed and selected, and more scientific solution are put forward systematically. The results show that: keenly aware of the industry’s development trend, seize the current opportunities for the Internet + early development, optimize R&D and innovation value chain from technology, services, design and other aspects. The integration of resources is optimized, the evaluation and supervision mechanism is strengthened, R&D and innovation management capabilities are systematically improved. Finally, new products satisfying the requirements of the times and satisfying customers are developed. Keywords，R&D Innovation; Innovation Value Chain; Big Data Application目录 致谢....................................................................I 摘要...................................................................II Abstract.............................................................. III 第 1 章 绪论.............................................................1 1.1 研究背景 ..........................................................1 1.1.1 中国清洗行业发展回顾与现状 ....................................1 1.1.2 凯驰公司发展现状 ..............................................2 1.1.3 凯驰研发创新发展问题 ..........................................3 1.2 研究对象 ..........................................................5 1.3 研究意义 ..........................................................5 1.3.1 理论意义 ......................................................6 1.3.2 实践意义 ......................................................7 1.4 国内外研发创新发展策略的研究与文献述评 ............................8 1.4.1 国外研发创新发展策略研究 ......................................9 1.4.2 国内研发创新发展策略研究 .....................................11 1.4.3 国内外文献述评与借鉴 .........................................12 1.5 研究内容与研究方法 ...............................................13 1.5.1 研究内容 .....................................................13 1.5.2 研究思路与方法 ...............................................14 1.6 本文创新点 .......................................................15 第 2 章 研发创新发展理论研究............................................17 2.1 创新价值链空间管理 ...............................................17 2.1.1 创新价值链理论 ...............................................172.1.2 创新价值链空间理论 ...........................................18 2.1.3 创新价值链空间管理体系 .......................................20 2.1.4 创新价值链空间管理评估工具 ...................................21 2.2 客户需求研究与分析 ...............................................22 2.2.1 人物画像 .....................................................22 2.2.2 应用场景 .....................................................23 2.2.3 客户任务 .....................................................23 2.2.4 成果和评价机制 ...............................................24 2.3 研发产品策划 .....................................................24 2.3.1 性能特性 .....................................................25 2.3.2 感官特性 .....................................................25 2.3.3 安全规范 .....................................................25 2.3.4 法律和法规 ...................................................25 2.3.5 质量验证和保证 ...............................................26 2.3.6 成本价格 .....................................................26 第 3 章 凯驰公司外部环境分析............................................27 3.1 宏观环境分析 .....................................................27 3.1.1 政治环境因素 .................................................27 3.1.2 经济环境因素 .................................................28 3.1.3 社会环境因素 .................................................28 3.1.4 科技环境因素 .................................................29 3.1.5 PEST 分析结论 ................................................29 3.2 行业创新发展分析 .................................................30 3.2.1 公司内部创新 .................................................303.2.2 公司外部创新 .................................................32 3.3 竞争对手分析 .....................................................33 3.3.1 戴森 .........................................................33 3.3.2 科沃斯 .......................................................34 3.3.3 分析比对结论 .................................................34 第 4 章 凯驰公司研发创新管理现状及存在的问题............................36 4.1 凯驰公司研发创新概况及发展 .......................................36 4.2 凯驰公司组织架构 .................................................36 4.2.1 独立产品线研发 ...............................................37 4.2.2 独立文控 .....................................................37 4.2.3 包装设计 .....................................................38 4.2.4 研发实验室 ...................................................38 4.2.5 产品认证 .....................................................38 4.3 凯驰公司的产品系列及市场表现 .....................................39 4.3.1 高压清洗机产品系列 ...........................................39 4.3.2 吸尘器产品系列 ...............................................39 4.3.3 全能清洁器产品系列 ...........................................39 4.3.4 扫地机产品系列 ...............................................39 4.4 凯驰公司研发创新管理实践与结果 ...................................40 4.4.1 凯驰公司研发创新管理实践 .....................................40 4.4.2 凯驰公司研发创新管理结果 .....................................42 4.5 凯驰公司研发创新管理问题及原因 ...................................42 4.5.1 凯驰公司研发创新管理问题 .....................................42 4.5.2 根本原因分析 .................................................43第 5 章 凯驰公司研发创新发展策略........................................44 5.1 研发创新的来源 ...................................................44 5.1.1 技术 .........................................................44 5.1.2 服务 .........................................................45 5.2 研发创新的构思 ...................................................46 5.2.1 研发创新价值链 ...............................................46 5.2.2 研发流程整合 .................................................46 5.2.3 研发流程优化 .................................................47 5.2.4 研发跨部门沟通机制 ...........................................48 5.2.5 监督管理与评价 ...............................................48 5.3 研发创新的实施:DFSS ..............................................49 5.3.1 研发产品定义阶段 .............................................49 5.3.2 研发产品测量阶段 .............................................50 5.3.3 研发产品分析阶段 .............................................50 5.3.4 研发产品改进阶段 .............................................50 5.3.5 研发产品控制阶段 .............................................51 第 6 章 凯驰公司研发创新发展策略实施方案................................52 6.1 顶层设计 .........................................................52 6.1.1 研发人员的成长培养 ...........................................52 6.1.2 研发创新激励制度设计 .........................................54 6.1.3 研发创新思维的转变 ...........................................55 6.2 底层验证 .........................................................56 6.2.1 明确研发各功能职责 ...........................................56 6.2.2 售后质量监督与反馈 ...........................................576.2.3 研发创新策略落地与发展 .......................................57 第 7 章 结论............................................................64 7.1 基本结论 .........................................................64 7.2 本文研究中的不足 .................................................64 7.3 后续研究展望 .....................................................65