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创建坦桑尼亚Morogoro水稻农场的商业计划书DOC

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摘要 在坦桑尼亚的莫罗戈罗水稻农场的建立提供必要的商业计划信息。莫罗戈罗是坦桑 尼亚水稻主要产地之一。它与五年平均产量达 139,000 公吨的 Mbeya 省有着密接关系。 基隆贝罗占莫罗戈罗区域输出 40%。水稻在莫罗戈罗的 Ifakara 地区占主导地位的主 食,大米预估占 95%的主食消耗,然后其次是玉米和香蕉。包括刚果,加蓬,大米是主 食提供合理的营养和底热量。 莫罗戈罗水稻是 400 公顷的农场,主要集中在水稻生长。莫罗戈罗的水稻选择了两 种当地的水稻物种和杂交种,具有显著的市场需求也非常适合在基隆贝罗的河谷生长。 本研究的文献综述,什么是商业计划书,商业计划的重要性,如何做一个商业计划 和东部和中部非洲的大米市场 对大米的需求逐年增加是由于在城市地区的人口增长,市场策略在莫罗戈罗水稻 农场有三个不同的客户,批发商,公共中心,医院,学校,学院,监狱,军队和国际 销售代理。农场将有大约二零五名工人 本研究的目的是商业扩展;之前公司只培育玉米由于其需求日益增加而决定建立 水稻农场。同时为了减少在非洲各个地方和世界其他地方的不同地方遭受饥饿的人。 本研究是在华南理工大学完成工商管理硕士课程。 为经济增长提供资金和专职的生产,我们需要购买价 的新设备为长期资产。为 此,莎莉集团公司将提供 200,000 美元从非洲银行(BOA)的贷款,我们将得到 235,000 美元的 10 年期贷款。销售保守预测 的收入将在第一年产生,而下年将增加。 .市场战略将基于生产意识和可视农场及他们生产更多的稻米的能力。策略将基于 不同农场间的交流包括广告的应用。广告和促销活动将集中在大城市,东部和中部非 洲的一部分。 莫罗戈罗农场的销售策略的努力将集中在确定有质量的指向,并将它们转化为付 费客户。主要销售的努力,Moro 农场将是我国水稻比其他在莫罗戈罗地区水稻生产最 高质量的加固。 农场将找到更多的永久性的代理,这些将在东部和中部非洲不同地区销售 IABSTRACT This is to provide essential information of a business plan at a case of a rice farm establishment at Morogoro Tanzania. Morogoro region is one of the leading paddy producers in Tanzania. It ties up with Mbeya in terms of volume with a five year annual average of 139,000metric tone. Kilombero District in Morogoro accounts for 40% of the regional output. Rice is the dominant staple food in Ifakara district Morogoro, rice is estimated to contribute about 95% of staple food consumed in the district, and others are maize and banana. Including Democratic Republic of Congo and Gabon, rice is the only staple food grain providing reasonable amount of food nutrients and half of calories. Moro Rice is a 400ha farm that concentrates on the growing of Rice. Moro Rice has chosen two species those local species and hybrid species that have significant market demand as well being well suited for growth in the Kilombero River Valley. The literature review of this study mention the following things, what is a business plan, Importance of a business plan, how to draw a business plan and the market for rice in Eastern and Central Africa. The demand for rice has increased every year due to population growth in urban areas ,marketing strategies Moro Rice Farm has three distinct customers, wholesalers, Public centers, (Hospitals, Schools, Colleges, Prison, Military) and International Sells Agents.The farm will have around twenty five workers The purposes of this study are business expansion; before the company was cultivate maize only so it decided to establish the rice farm due to its demand increasing daily. The marketing strategy will be based on generating awareness and visibility of Farm and their ability to produce more rice. The strategy will rely on several different forms of communication including the use of advertisements. The advertising and promotion would be concentrated in big cities of East and Central part of Africa. Moro Farm’s sales strategy efforts will focus on identifying qualified leads and turning them into paying customers. The main sales effort that Moro Farm will undertake is the reinforcement of the fact that our rice is the highest quality than other rice producing in Morogoro region. The Farm will decide to find more permanent agent, these will sales in different parts of East and Central Africa. II Table of Contents 摘要.....I ABSTRACT ........ II TABLE OF CONTENTS... III CHAPTER ONE ..... 1 1.0 INTRODUCTION ..... 1 1.1 BACK GROUND AND SIGNIFICANCE OF THE STUDY... 1 1.1.1 Significance.... 3 1.2 STATEMENT OF THE PROBLEM. 3 1.3 LITERATURE REVIEW .... 3 1.3.1 National Trends of Rice.... 3 1.3.2 Government Policies in Rice sector.... 4 1.3.3 National context of forecast of rice production .... 4 1.3.4 Consumer preferences and demand projection..... 6 1.4 NUMBER OF RICE FARMERS, PROCESSORS AND TRADERS .. 6 1.4.1 Processors (millers) . 7 1.4.2 Traders... 7 1.4.3 Gender dimensions of rice production 8 1.4.4 Status of the rice in national policies.. 8 1.5 CHALLENGES AND OPPORTUNITIES FACING RICE .... 8 1.5.1 Development and availability of improved seed .. 8 1.5.2 Availability of water 9 1.5.3 Improved Post-harvest processing technologies... 9 1.5.4 Labor saving technology 10 1.5.5 Social issues . 10 1.5.6 Trans-boundary and regional issues . 10 1.6 BUSINESS PLAN ........ 10 1.6.1 The Importance of a Business Plan .. 11 1.6.2 Types of Business plan... 11 1.6.2.1 START-UP PLAN ... 11 1.6.2.2 INTERNAL PLANS 11 1.6.2.3 A GROWTH PLAN 11 1.6.2.4 A FEASIBILITY PLAN .. 12 1.7 OBJECTIVE OF THE STUDY..... 12 1.8 RESEARCH METHODOLOGY... 12 1.9 SOURCE OF FUND...... 12 CHAPTER TWO .. 14 2.0 CHAPTERS ARRANGEMENT ... 14 2.1 BUSINESS PLAN ........ 14 2.2COMPANY DESCRIPTION ...... 14 2.3TYPE OF RICE ... 14 2.4 REGULATIONS . 14 2.5 WATER SOURCES FOR IRRIGATION.. 15 III2.6 COMPANY OWNERSHIP....... 15 2.6.1 Research basis ....... 15 2.6.2 Importance of business plan .... 15 2.6.3 Company profile.... 15 2.6.4 Management Team 16 2.6.5 Management Structure and Style...... 16 2.7 PRODUCTS...... 16 2.7.1 Milling 17 2.7.2 Rice qualities 18 2.7.3 Grading 18 CHAPTER THREE 19 3.0 SWOT ANALYSIS ...... 19 3.1 RELATIVE ADVANTAGE 20 3.2 COMPATIBILITY AND COMPLEXITY... 21 CHAPTER FOUR . 22 4.0 MARKETING.... 22 4.1 DEMAND........ 22 4.1.2 Product strategy..... 22 4.1.2.1 PRODUCTION STRATEGY... 23 4.1.2.1.1 WATER MANAGEMENT.... 23 4.1.3 Market Segmentation Strategy 23 4.1.3.1 AGENCIES ..... 24 4.1.3.2 WHOLE SELLERS 24 4.1.3.3 PUBLIC SERVICE PROVIDERS. .. 24 4.1.3.4 INTERNATIONAL AGENCIES...... 24 4.1.4 Consumer Segments ....... 25 4.1.5 Urban households .. 25 4.2 TARGETING STRATEGY 25 4.2.1Sales Strategy 25 4.2.1.1 TO BUILD RELATIONSHIP WITH OUR CUSTOMERS. ...... 26 4.2.1.2 TO HIRE TOP SALES PEOPLE. .... 26 4.3 SALES FORECASTS ..... 26 4.4 MARKET ANALYSIS..... 26 4.5 TARGET MARKET SEGMENT STRATEGY ..... 27 4.6 COMPETITION . 27 4.7 COMPETITORS . 27 CHAPTER FIVE ... 29 5.0 OPERATIONS MANAGEMENT 29 5.1 OPERATIONS ... 29 5.1.1 Mission 29 5.1.2 Vision .. 29 5.2 QUALITY ........ 30 5.3 OUTPUT 30 5.4 COST/CONTROL........ 30 5.5 INVOLVEMENT OF STAKEHOLDERS... 31 5.6 EXCHANGE VISITS OF RICE SCIENTISTS ....... 31 IV 5.7 OTHER CHANNELS ..... 32 5.8 SELECT KEY WORKERS. 32 5.9 COST CONTROL 32 CHAPTER SIX ..... 33 6.0 FINANCIAL PLAN ....... 33 6.1 PROJECTED PROFIT AND LOSS........ 33 6.2 PROJECTED CASH FLOW ...... 35 6.3 PROJECTED BALANCE SHEET. 36 6.4 BREAK EVEN ANALYSIS 37 CHAPTER SEVEN 39 7.0 RISK MANAGEMENT .. 39 7.1 RISK ..... 39 7.2 THE RISK MANAGEMENT PROCESS... 40 7.3 RISK ASSESSMENT ..... 40 7.4 TYPES OF RISK . 40 7.4.1 Market Risk. . 40 7.4.2 Production Risk. .... 40 7.4.3 Financial Risk........ 40 7.4.4 Obsolescence Risk. 40 7.4.5 Casualty Loss Risk. ........ 40 7.4.6 Legal Risk. ... 41 7.4.7 Financial risk 41 7.5 OPERATIONAL RISK MANAGEMENT . 41 7.5.1 Assessing risks management ... 41 7.5.2 Rice Production Risks and Coping Strategies .... 41 7.5.3 Risk control .. 42 7.5.4 Benefit of water control.. 42 CHAPTER EIGHT ..... 8.0 CONCLUSION... 45 REFERENCES...... 48 TANZANIA FLAG