Concept Design of Greenland Northern Square in Gu Village, Baoshan District, Shanghai
CONTENT
01Renderings 02Project analysis
site positionsite analysissurrounding roadsdirection of passenger flow
03Business Position
site positiontheme
04Design Concept
general orientationfunction strategydiferentation
05Cases Studies 05Master Plan
01
Renderings Greenland Northern Square Design Concept
Bird-View
Concept Design of Greenland Northern Square in Gu Village, Baoshan District, Shanghai
ABAB Block Bird-View
Concept Design of Greenland Northern Square in Gu Village, Baoshan District, Shanghai
DD Block Bird-View
Concept Design of Greenland Northern Square in Gu Village, Baoshan District, Shanghai
AA-Block Bird-View
Concept Design of Greenland Northern Square in Gu Village, Baoshan District, Shanghai
AA Block Street-View
Concept Design of Greenland Northern Square in Gu Village, Baoshan District, Shanghai
BB Block Street-View
Concept Design of Greenland Northern Square in Gu Village, Baoshan District, Shanghai
BB Block Central Plaza
Concept Design of Greenland Northern Square in Gu Village, Baoshan District, Shanghai
BB Block Central Plaza
Concept Design of Greenland Northern Square in Gu Village, Baoshan District, Shanghai
02
Project Analysis Greenland Northern Square Design Concept
site positioncase study
Concept Design of Greenland Northern Square in Gu Village, Baoshan District, Shanghai
site position
Concept Design of Greenland Northern Square in Gu Village, Baoshan District, Shanghai
site analysis
1.3The site is about 1.3 km away from Line 7 Gucun Park Station. Gucun Park is located on the south of the site. As an important part of Shanghai ecological planning of city systems, Gucun Park will become a place of leisure provided to the public. It will also attract large numbers of tourists for the project.
678 The site is located in the connection point of two large housing estates. On the west is Juquan New City residential area. On the east are the newly-developed NO.6,7 and 8 residential parts and other old residential areas.
Concept Design of Greenland Northern Square in Gu Village, Baoshan District, Shanghai
surrounding roads
Concept Design of Greenland Northern Square in Gu Village, Baoshan District, Shanghai
direction of passenger flow
Concept Design of Greenland Northern Square in Gu Village, Baoshan District, Shanghai
03
Business Position Greenland Northern Square Design Concept
general orientation
AIM OF THE CLIENT
1. Build regional commercial center. 2. Design with functionality, thematic and iconic. Build it as the new business model in the north of Shanghai. 3. Maximize the value. Put the retail for sale on the first and second floor, and put the retail owned by the client on the top. Set seperated entrance for big stores on the top.
Concept Design of Greenland Northern Square in Gu Village, Baoshan District, Shanghai
general orientation
AIM OF THE PEOPLE
1. The design of this project needs to take fully account of the participation of the public in the present case and a variety of possibilities. 2. Outstanding image of the city would be an identification of the surrounding areas. At the same time it will enhance the people's sense of identity to the residential area. 3. The types of operation need to meet the needs of different consumer groups. The project need to accommodate a variety of forms of consumption co-exist.
Concept Design of Greenland Northern Square in Gu Village, Baoshan District, Shanghai
general orientation
Concept Design of Greenland Northern Square in Gu Village, Baoshan District, Shanghai
general orientation
Longhu Street
CHARACTERISTICS 1.close to the subway station 2.mainly are focus commercial space, and the commercial street is minor 3.the brand effect of Longhu Street 4.maturity of peripheral areas is weakCHARACTERISTICS 1. the first commercial complex to see while enter Baoshan District along Hutai Road 2. two big residential areas on the east and west side of the site 3.long facade along the road 4. lack of unique strategy to attract other customer flowCHARACTERISTICS 1.close to the subway station 2.an advantage of earlier development 3.the brand effect of Charoen Pokphand Group
Our Project
Greenland Colorful City
Concept Design of Greenland Northern Square in Gu Village, Baoshan District, Shanghai
general orientation
TARGET CONSUMERS
residents of surrounding residential areas, Gucun park visitors, office group
residents
Gucun Park visitors office crowd
Gucun Park visitorsresidentsoffice crowd
Concept Design of Greenland Northern Square in Gu Village, Baoshan District, Shanghai
theme
Concept Design of Greenland Northern Square in Gu Village, Baoshan District, Shanghai
theme
Concept Design of Greenland Northern Square in Gu Village, Baoshan District, Shanghai
theme
----FAMILY LIFE THEME - ---- THEME -KIDS EXPERIENCE
SUPERMARKETELECTRICAL EQUIPMENTFOOD COURTFURNITURECHILDREN ENTERTAINMENTEDUCATION
Concept Design of Greenland Northern Square in Gu Village, Baoshan District, Shanghai
general orientation
HIGH
Greenland Colorful City
PRICE
Longhu Street
Our Project
LOWMASSFASHION DEGREEHIGH-END (DESIGNER)
Concept Design of Greenland Northern Square in Gu Village, Baoshan District, Shanghai
04
Characteristics Greenland Northern Square Design Concept
types of operation
KTV
TYPES OF OPERATION
well-known fashion brands well-known supermarkets popular food court gymnasium and KTV cinema business meals, dinner, special restaurants, casual dining
Concept Design of Greenland Northern Square in Gu Village, Baoshan District, Shanghai
types of operation
15000-18000
Mini Shopping mall
size: 1,5000 - 18,000 sqm types of goods: fashion brand way of gathering pedestrian flow
Concept Design of Greenland Northern Square in Gu Village, Baoshan District, Shanghai
types of operation
21000
WAL-MART
size: 2,1000 sqm types of goods: anchor shop way of gathering pedestrian flow
Concept Design of Greenland Northern Square in Gu Village, Baoshan District, Shanghai
types of operation
1000-2000
FOOD COURT
size: 1,000 - 2,000 sqm types of goods: different kinds of local snacks used as one way of gathering pedestrian flow
Concept Design of Greenland Northern Square in Gu Village, Baoshan District, Shanghai
types of operation
3500-40004-5 IMAX
CINEMA
size: 3,500 - 4,000 sqm 4 - 5 auditoriums, including a IMAX auditorium thematic, personalized decoration
Concept Design of Greenland Northern Square in Gu Village, Baoshan District, Shanghai
types of operation
GYMNASIUM
KTV
Concept Design of Greenland Northern Square in Gu Village, Baoshan District, Shanghai
types of operation
BUSINESS DINING,CASUAL DINING, LOCAL SNACKS
Concept Design of Greenland Northern Square in Gu Village, Baoshan District, Shanghai
45%-55%15%-20%20%-25%5%-8%
ADVICE FOR OPERATION TYPES
restaurants: 45%-55% retail: 15%-20% entertainment: 20%-25% service facilities: 5%-8%
35%-40%
ADVICE FOR RETAIL TYPES
anchor stores& sub-anchor stores: 35%-40% others are normal stores
Concept Design of Greenland Northern Square in Gu Village, Baoshan District, Shanghai
architecture character
SEAMLESS FLOW
We hope to integrate architecture and surrounding environment. The flow shape can attract pedestrians in to the site and connect different parts of the buildings at the same time.This will bring more vitality to the retail space.
Concept Design of Greenland Northern Square in Gu Village, Baoshan District, Shanghai
architecture character
THEMED COMMERCIAL LANDMARK
We hope to use the same language to enhance the iconic characteristic of the retail, make a themed commercial center and build the unique brand of the distr