HOW TO WRITE MAGNETIC HEADLINESCopyright2013 Copyblogger Media, LLC
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HOW TO WRITE MAGNETIC HEADLINESYour headline is the frst, and perhaps only, impression you make on a
prospective reader.
Without a compelling promise that turns a
browser
of your content into a
reader
of your content, the rest of your words may as well not even exist. So,
from a copywriting and content marketing standpoint, writing great headlines
is a critical skill.
Here are some interesting statistics.
On average, 8 out of 10 people will read your headline copy, but
only 2 out of
10 will read the rest
.
This is the secret to the power of your headline, and why it so highly
determines the efectiveness of the entire piece.
Remember, every element of compelling copy has just one purpose — to get
the next sentence read. And then the sentence after that, and so on, all the
way down to your call to action. So it’s fairly obvious that if people stop at the
headline, you’re already dead in the water.
The better your headline, the better your odds of beating the averages and
getting what you’ve written read by a larger percentage of people.
HOW TO WRITE MAGNETIC HEADLINESThis ebook will provide you with concrete guidance that’ll have you writing
better headlines in no time.
Let’s begin.
HOW TO WRITE MAGNETIC HEADLINESWhy You Should Always Write Your
Headline First
by Brian Clark
Want to write great headlines, and even
better
content
Start with the headline frst.
Of course, you’ll need to have a basic idea for the subject matter of your blog
post, article, free report, or sales letter. Then, simply take that basic idea and
craft a killer headline before you write a single word of the body content.
Why
Your headline is a promise to readers. Its job is to clearly communicate the
beneft you’ll deliver to the reader in exchange for their valuable time.
Promises tend to be
made
before being
fulflled
. Writing your content frst puts
you in the position of having to reverse-engineer your promise.
Turn it around the other way and you have the beneft of expressly fulflling
the compelling promise you made with the headline, which ultimately helps。