Abstract
As China enters a new era, the development of the cultural industry has also
entered a new era. Promoting the supply-side structural reforms of cultural industries
and continuously promoting and guiding cultural consumption have become the
mainstream trends. It is an important part of the current cultural work to continuously
promote the establishment of a demonstration zone for cultural and financial
cooperation, properly conduct investment and financing activities in the field of cultural
finance, further improve the access and exit mechanism for cultural and financial
markets and encourage the development of a new type of cultural format.With the
growth of cultural industries, the financing management of cultural and financial
enterprises has become an important bottleneck in the development of cultural
industries. It is important for enterprises to strengthen corporate financing management
through internal source financing and external financing.
Based on the domestic and foreign researches, the paper summarizes the methods
of literature analysis, and from the perspective of the financing strategy of the financial
and financial enterprises, elaborates the relevant financing theories and summarizes the
characteristics and focuses of the financing management of the cultural enterprises in
China. To this end, it provides a financing management model and key strategy suitable
for the development of China's cultural and financial enterprises.First of all, this article
introduces the research content and methods, cites the latest cultural enterprise theory
and financing theory to analyze the cultural financing management problems. Secondly,
based on the case investigation method, taking H Culture and Finance Company as an
example, analyzes its overall situation and financing management the status quo, and
summarizes the problems of its financing management from the financing channels,
governance structure and financing costs. Thirdly, it summarizes the reasons of the
financial status of the company and the internal and external influencing factors. At last,
the suggestions on the financing management of H Culture and Finance Company and
countermeasures to conduct a systematic analysis, and then solve the plight of corporate
finance management, explore new ways of corporate finance.
Keywords Cultural finance corporation;Financing management; Capital operation;
Financing strategy portfolio。