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电子书_组织活动的实用指南(英文)228页

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资料大小:3580KB(压缩后)
文档格式:电子书
资料语言:中文版/英文版/日文版
解压密码:m448
更新时间:2019/10/6(发布于山东)

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文本描述
The Practical Guide to Organising Events
The Practical Guide to Organising Events
is a short, accessible and practical guide on
how to successfully plan and organise a variety of event types in a wide range of
contexts. The core sections of the text are logically structured around the key
stages of event management – pre-event, on-site and post-event – offering essential
practical insight and guidance throughout the whole process. Topics covered
include proposal writing, budget, funding and sponsorship, health and safety,
security and evaluation. This is a fundamental resource for all events management
students running and organising an event as part of their degree programme. It
is also a book for anybody who just happens to be tasked with organising an event
such as an ofce party, a social networking event, Christmas party or family
wedding. Based on experience, using real-life case studies and anecdotal examples,
The Practical Guide to OrganisingEvents
ultimately makes the business of events
management appealing, understandable and achievable.
Philip Bernersgraduated with a degree in hospitality management from the
University of West London where he later returned as a lecturer in events
management. He is presently teaching events management and researching for
his doctorate on the development of the events industry in a post-communist
society: a case study of Poland.
Philip spent ten years in Poland as anevents consultant and founded an events
training school in Warsaw. He also taught event management for Collegium
Civitas University at the Palace of Culture and Science.
Philip has organised every genre of event in the UK, Italy, Portugal and Poland;
he was venue manager at the London Hippodrome, Camden Palace and Thorpe
Park; and he has been the in-house event manager for corporations including
the Daily Mail Group. His client portfolio includes the Queen, Prince Charles,
Bon Jovi, Shania Twain, Jennifer Lopez, The BRIT Awards, MOBO Awards,
The
Publican
newspaper, London Fashion Week, the British Red Cross, Xerox, Virgin
Atlantic, British Airways, Formula 1, Panasonic,
Max Power
magazine,
PC Zone
magazine, Alternative Hair Show, Kent Institute of Art and Design, Schweppes
and Diageo.
Philip’s qualications are as follows: Bachelor of Arts Degree in Hospitality
Management; City and Guilds in Hotel, Catering and Institutional Management;
Postgraduate Certicate in Academic Practice; Fellowship of the Higher Education
Academy; and he is about to commence his PhD.
The Practical Guide to
Organising Events
Philip Berners。