Gregory G. Dess
University of Texas at Dallas
Gerry McNamara
Michigan State University
Alan B. Eisner
Pace University
creating competitive advantages
eighth edition
strategic
management
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STRATEGIC MANAGEMENT: CREATING COMPETITIVE ADVANTAGES, EIGHTH EDITION
Published by McGraw-Hill Education, 2 Penn Plaza, New York, NY 10121. Copyright2016 by
McGraw-Hill Education. All rights reserved. Printed in the United States of America. Previous editions
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Library of Congress Cataloging-in-Publication Data
Dess, Gregory G.
Strategic management : creating competitive advantages / Gregory G. Dess, Gerry McNamara, Alan B.
Eisner.—Eighth edition.
pages cm
ISBN 978-1-259-30350-0 (alk. paper)
1. Strategic planning. I. McNamara, Gerry. II. Eisner, Alan B. III. Title.
HD30.28.D4743 2016
658.4'012—dc23
2015020480
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iii
To my family, Margie and Taylor; my parents,
Bill and Mary Dess; and Michael Wood
–Greg
To my wonderful wife, Gaelen; my children,
Megan and AJ; and my parents, Gene and Jane
–Gerry
To my family, Helaine, Rachel, and Jacob
–Alan
We’d like to thank Tom Lumpkin for his many
valuable contributions to previous editions of
Strategic Management. We certainly wish him
the best with his scholarship, work as Co-Editor
of Strategic Entrepreneurship Journal, and other
professional endeavors.
DEDICATION
dedication
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