Table of Content
Advantage India…..….……..4
Market Overview ……...…....6
Strategies Adopted……......13
Growth Drivers…….16
Key Industry Organisations.….......26
Executive Summary.….…….3
Opportunities.....…...24
Useful Information........…...28
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EXECUTIVE SUMMARY
Final consumption expenditure (US$ trillion)
1.82
3.601320172020F
Rural FMCG market in India (US$ billion)
23.63 100.00
220.0050
100
150
200
250
2018*2020F2025F
FMCG market in India (US$ billion)
Source: World Bank, Emami Reports, Dabur Reports, AC Nielsen, CRISIL, Nielsen Report, 2018
Notes: F- Forecast, * - Data relates to FY18
52.75
103.7050
100
150
2018*2020F
Favourable demographics and rise in income level to boost FMCG
market.
FMCG market in India is expected to grow at a CAGR of 27.86 per
cent and is expected to reach US$ 103.70 billion by 2020 from US$
52.75 billion in FY18.
Final consumption expenditure is set to increase at a CAGR of 25.44
per cent from 2017-2021.
Final consumption expenditure is expected to reach nearly US$ 3.6
trillion by 2020 from US$ 1.82 trillion in 2017.
Rise in rural consumption to drive the FMCG market.
In FY18, Rural consumption rose by 9.7 per cent.
The rural FMCG market in India is expected to grow to US$ 220.00
billion by 2025 from US$ 23.63 billion in FY18.
CAGR 27.86%
CAGR 25.44%
FMCG
ADVANTAGE INDIA。