Copyright2018 The Nielsen Company (US), LLC. All Rights Reserved.
The rules to the emerging market playbook is changing.
Where growth has been easy in the past, the shadows of
competitors are now looming. Meanwhile, other markets
remain tougher to crack open — and don’t always
reward the frst to market.
HOW DO YOU BECOME WHAT’S NEXT WHEN THE
PACE OF CHANGE IS ACCELERATING
TODAY, THE GROWTH OF FAST-MOVING
CONSUMER GOODS (FMCG) IN EMERGING
MARKETS IS TWO TO FOUR TIMES HIGHER THAN
DEVELOPED MARKETS.
Copyright2018 The Nielsen Company (US), LLC. All Rights Reserved.
Copyright2018 The Nielsen Company (US), LLC. All Rights Reserved.
There’s no denying the power of emerging
markets. Over the past decade, emerging
markets have contributed 80% to global growth,
according to the International Monetary Fund.
This report uses beer and snacks to help you
understand what’s driving growth and fnd
the next untapped opportunity. Why these
categories They are positive indicators for
growth. As ‘non-essentials’, beer and snacks
reveal that consumers are ready and able to
spend beyond the bare necessities.
This report uses these categories to highlight
fve markets that are at a tipping point. These
featured countries have macroeconomic that
conditions suggest favorable growth such as:
population growth, rising income, positive GDP
forecasts, a young labor force and a stable
infrastructure, among other factors.
WHAT CAN BEER AND SNACKS
TELL US ABOUT EMERGING MARKETS
FMCG SALES GROWTH IS TWO TO FOUR TIMES
HIGHER IN EMERGING MARKETS
% NOMINAL VALUE GROWTH
5.3%
1.5%
4.2%
1.1%
4.3%
1.1%
4.4%4.5%
5.3%
0.9%
-0.5%
1.8%
4.7%
1.4%
Q1’16Q2’16Q3’16Q4’16Q1’17Q2’17Q3’17
EMERGING MARKETSDEVELOPED MARKETS
Source: Retail Measurement Services, Regional Nielsen “Q3 Growth Reporter” reports (US, EU, LATAM, APAC, MENAP, etc.)
Copyright2018 The Nielsen Company (US), LLC. All Rights Reserved.
BUBBLING UP:
ARGENTINA
GHANA
CTE D’IVOIRE
HOT RIGHT NOW:
BRAZIL
VIETNAM
MARKETS TO WATCH
QUICK
NAVIGATION
SNACKS P. 5
VIETNAM10
ARGENTINA14
BEERP.18
BRAZIL
GHANA
CTE D’IVOIRE
WHAT’S NEXTP.33
21
25
30
Copyright2018 The Nielsen Company (US), LLC. All Rights Reserved.。